Before ScoutRival, I ran a Squarespace web-design agency called Squareko. Hundreds of small businesses. Solo founders, two-person studios, scrappy e-commerce shops. Every single one of them eventually asked me the same question: "What should I post this week?"
I'd watch them try. They'd subscribe to Crayon. They'd buy a Jasper seat. They'd hire a $5K/month freelancer who'd ghost after three weeks. They'd open Twitter, open LinkedIn, open Substack — six tabs deep — looking for a signal of what mattered. And they'd come back to me three months later with the same problem, two thousand dollars poorer.
The problem wasn't writing. AI had already solved writing — badly. The problem was knowing what to write about. SMB founders don't need another text generator. They need an operator. Something that watches the market every morning, picks the single highest-impact move, drafts it in their voice, and ships it while they finish their coffee.
I built the prototype in two weekends. I tested it on six Squareko clients. By the second week, four of them had cancelled their other subscriptions. By the fourth week, two of them were posting daily — first time in two years. That's when I knew this wasn't a feature. It was a category.
ScoutRival is now full-time. Building in public, self-funded, no rush. If you've ever stared at a blank doc on a Monday morning wondering what to say to your audience — this is for you. We watched. We wrote. You ship.