Thryv is an operating system for a small business — CRM, booking, invoicing, payments, payroll, reviews, a website, and social scheduling to eight networks. We do none of that, and if you need it, buy Thryv. But it starts at about $255/mo, requires a six-month minimum commitment and a $250 onboarding fee, and you buy it through a sales call. ScoutRival is $29, self-serve, and you can leave in fourteen days with your money back.
No card required · Live in ~5 minutes · 14-day money-back on paid plans
…and the work still arrives as a recommendation.
Thryv publishes its prices — we’re not going to accuse them of hiding anything — but you can’t simply buy it. Every button is a demo request. And the terms are on their own page: an initial subscription period of six months, auto-renewing monthly after that, plus a one-time onboarding fee of $250 on the bundles.
For a business that needs invoicing, booking and a CRM, that’s a reasonable ask — you’re replacing your whole back office and you should expect an implementation. For a business that just wants to know what its competitors are doing, it’s an enormous front-loaded bet on a product you haven’t used yet.
ScoutRival is $29. You sign up in a minute, and tomorrow at 7am a brief tells you what your rivals did, what it means, and the three things to do before lunch. If it isn’t useful, you have fourteen days to get your money back, no conversation required.
A recommendation is a to-do. A draft is done work.
To be precise, because it matters: Thryv does track competitors — up to ten of them. What it tracks is their keyword and paid-search performance, refreshed monthly. Volume, cost per click, who’s advertising.
That’s a different animal from what ScoutRival does. We read what your rival actually published — the blog post, the Instagram carousel, the LinkedIn announcement, the new service page — across six channels, every day. Then we tell you what it means for you, and hand you the response already written.
Thryv can produce blog articles, and we won’t pretend it can’t — but through a managed SEO service where humans write them, starting as a paid add-on. Not self-serve, and not tomorrow morning.
Thryv markets AI-search optimisation — a free one-off scan of your site, and “Search Boosts” as a done-for-you service. We’re not going to claim they ignore AI. What we found no evidence of is a continuous, in-product, multi-engine visibility tracker.
ScoutRival asks ChatGPT, Perplexity, Claude and Gemini the questions your customers type, every day, records whether you were named, and tracks it over time — plus a 27-check SEO audit graded A–F. Included from $29.
Checked across Thryv’s own product and pricing pages in July 2026. Their help centre blocks automated access, so if their in-product AI tracking is deeper than their public pages show, tell us and we’ll correct this.
Thryv’s Marketing Center, from their own pricing page. The subscription is only part of the commitment.
That total is six months of Marketing Center plus onboarding — the smallest bet Thryv lets you place. Ours is $29, and you can have it back in a fortnight.
Every price read from Thryv's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Thryv | |
|---|---|---|
| What it costs | ||
| Entry price | $29 Everything included | ~$255 Marketing Center · from their pricing page |
| Minimum commitment | None Cancel any time | 6 months Their FAQ: an initial subscription period |
| Onboarding fee | $0 | $250 One-time, on the bundles |
| Buy it without talking to sales | Card, and you’re in | Prices are published, but every CTA is a demo |
| Money-back guarantee | 14 days, all paid plans | None published |
| It watches | ||
| Competitor monitoring | 6 channels, daily | Up to 10 rivals — keyword and paid-search data, monthly |
| A rival’s blog & social posts | What they actually published | |
| AI-search visibility | 4 engines, tracked daily | A free one-off scan; “Search Boosts” as a service |
| SEO audit of your own site | 27 checks, graded A–F, self-serve | A managed SEO service, not a self-serve tool |
| A daily brief telling you what to do | 7am, every morning | |
| It creates & ships | ||
| Writes a 1k–5k-word SEO article | In minutes, self-serve | Their SEO team writes them — a paid managed service |
| Publishes to WordPress | One click | They steer you to their own website builder |
| Schedules & posts to social | We write; you post | 8 networks |
| Where Thryv wins — and it’s an entire half of a business | ||
| CRM & client management | We do none of this | |
| Booking, invoicing & payments | Estimates, invoices, card payments, client portal | |
| Review generation & management | We have none at all | Plus AI review responses |
| Social scheduling | 8 networks | |
| Local listings management | 30+ listings, synced at once | |
| A website, built for you | ||
| Done-for-you ads & SEO | Real humans doing the work |
Prices read from Thryv's own public pricing pages in July 2026 (source). They change — check theirs. Thryv is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
Yes — and we want to correct the record, because a lot of comparison pages say it doesn’t. Their pricing page lists Marketing Center from around $255/mo, Business Center from $244, and bundles at $646, $881 and $1,475. What you can’t do is buy it self-serve: every button is a demo request. And the commitment is real — a six-month initial subscription period, plus a $250 onboarding fee on the bundles.
Yes — up to ten of them. But it tracks their keyword and paid-search data, refreshed monthly: search volume, cost per click, who’s advertising. It doesn’t read their blog posts, their Instagram, their LinkedIn or their website changes. ScoutRival reads six channels of every rival you name, every day, and turns it into a brief telling you what to do.
It can — through a managed SEO service, where their team writes the pages and articles for you. That’s a real thing and we won’t deny it. The difference is that it’s a paid add-on with humans behind it, on their timeline. ScoutRival writes a 1,000–5,000-word article in your brand voice in minutes, on the $29 plan, and publishes it to your WordPress in one click.
Plenty of businesses could — they barely overlap. Thryv runs the operations: booking, invoicing, payments, reviews, the website. ScoutRival runs the competitive marketing: what your rivals are doing, what to write, writing it, and checking whether Google and the AI engines can find you. Just be clear-eyed that Thryv is a six-month commitment starting around $255, and we’re $29 with fourteen days to change your mind.
Most people shortlist two or three. Here's what else lands on the list next to Thryv — what each one costs, and where each one stops.
Reviews, citations, the map pack — all things we genuinely do not do. At one location it’s cheaper than us, and it already tracks AI Overviews. Buy both.
A strong reputation platform for multi-location brands — whose pricing page won’t show you a number until you hand over your mobile number.
The best on-page optimizer there is — and its entry plan tracks zero AI prompts, in their own words. The advertised $49 is the annual rate; month to month it’s $59.
Priced per person, from $99 a seat, with no free plan. Three people on its Professional tier is $597 a month — and it still won’t write your article.
The real alternative most owners weigh. SMB retainers run $1,500–$4,000/mo — and some agencies keep your website when you leave.
Our most common competitor, and a superb writer. Its scheduled tasks even monitor competitors — capped at ten, with no memory of yesterday. The inputs are the product.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.