AI-Visibility composite
A 0–100 score across ChatGPT, Claude, Gemini & Perplexity — weighted 45/25/15/15 across share-of-voice, access-readiness, citability, and off-site presence. The metric almost no SMB tool measures yet.
The differentiator · dual scoring
Are you winning Google — and recommended by AI?
ScoutRival grades your SEO A–F across 24 checks, and scores whether ChatGPT, Claude, Gemini & Perplexity actually recommend you — then hands you the exact fixes for both.
Your first audit and AI-visibility check are free
What is ScoutRival SEO & AI Visibility?
ScoutRival SEO & AI Visibility is a dual scoring system for service businesses. It audits your website against 24 SEO checks across five pillars for an A–F grade, and scores whether ChatGPT, Claude, Gemini, and Perplexity recommend you — a 0–100 AI-visibility composite. Both come with a prioritized, copy-paste fix list, so you know exactly what to do next.
A–Fgraded SEO audit across 24 checks
4 enginesChatGPT · Claude · Gemini · Perplexity, scored
0–100AI-visibility composite, weighted 45/25/15/15
The visibility blind spot
Search just split into two games. Most owners can't see either.
You can be invisible on Google and invisible when a customer asks ChatGPT for a business like yours — and never know it. ScoutRival scores both, and tells you exactly what to fix.
Without ScoutRival
- No idea how your SEO actually grades out
- Zero visibility into whether AI recommends you
- Enterprise tools built for analysts, priced for enterprises
- A list of problems — with no idea how to fix them
With ScoutRival
- A plain-English A–F grade across 24 checks
- A 0–100 score for how AI engines recommend you
- Built for owners with no SEO team
- Every issue comes with the exact fix and a how-to
How it works
One scan grades both games — and hands you the fixes.
Point ScoutRival at your site and it does the audit an SEO agency and a GEO specialist would — then prioritizes the work for you.
- 1
Scan
Enter your URL. ScoutRival discovers and crawls your key pages — no setup required.
- 2
Grade SEO
24 checks across 5 pillars roll into an A–F grade, with Core Web Vitals and SERP previews.
- 3
Score AI
It asks ChatGPT, Claude, Gemini & Perplexity what they recommend — and scores you 0–100.
- 4
Prioritize
Every gap becomes a fix card — ranked by impact, with steps, code, and a how-to.
- 5
Re-check
Ship the fixes, re-scan, and watch the grade and AI score climb.
What's inside
An agency-grade audit — for both searches.
A–F SEO Score
24 checks across 5 severity-weighted pillars, graded and trended.
Vendor-neutral fix cards
Why → steps → copy-paste code → where to change it → a full how-to guide.
Share-of-Voice matrix
Prompt × engine × run, sampled multiple times with a ±confidence band — so you see exactly which questions you win and which you lose.
Core Web Vitals
Real field data from Chrome, with SERP previews and device screenshots.
Traffic dashboard
Optional Search Console connect adds 28-day clicks, impressions, CTR & position.
AEO & citability crawl
Checks robots & llms access and how quotable your content is to AI engines.
Export the report
Hand off a polished audit as HTML, CSV, or PDF — an agency deliverable in a click.
The new search
Get recommended by the AI everyone now asks.
Your customers are asking ChatGPT and Perplexity for a business like yours right now. ScoutRival is the score that tells you whether you're in that answer — and the only SMB tool that measures it across all four major engines.
- Named in AI answers, or invisible — measured, not guessed
- Scored across ChatGPT, Claude, Gemini & Perplexity
- Gaps feed straight into BlogCraft to close them
No black box
How the scores are calculated.
Every number is built from things you can see and verify — not a vibe. Here's exactly what goes into each score.
SEO score · 24 checks
Five severity-weighted pillars
- Content
- On-page
- Technical
- Performance
- Authority
Each check is weighted by severity, then rolled into an A–F grade with a trend line.
AI visibility · 0–100
A four-part composite
- 45Share of voice — are you named in AI answers?
- 25Access-readiness — can the engines reach you?
- 15Citability — is your content structured to be quoted?
- 15Off-site presence — YouTube, G2, Reddit, Wikidata, Trustpilot
Share-of-voice is sampled over multiple runs per engine, with a ±confidence band.
Find and fix
It doesn't just grade you. It hands you the fix.
Every issue becomes a vendor-neutral fix card — why it matters, the exact steps, copy-paste code, and where to change it, whatever platform your site runs on. No jargon, no guessing, no $500 consultant.
Browse the how-to fix guides A premium report
Reads like a $500 audit — runs in a click.
Multi-page discovery, an A–F grade with a trend, Core Web Vitals from real Chrome data, SERP previews, on-page analysis, and device screenshots — the deliverable an agency charges hundreds for, exportable to HTML, CSV, or PDF.
See it surface in your Daily Brief Why it matters
Know where you stand. Know what to do.
◎
Win the search that's coming
As customers shift from Googling to asking AI, the businesses that get recommended win. ScoutRival makes sure that's you — before your competitors figure it out.
✓
See the work working
A single grade and a single number, trended over time — so you finally know whether your marketing is actually moving the needle.
$
Replace the $500 audit
The report an agency charges hundreds for — the grade, the fixes, the export — runs on demand, whenever you want it.
Built for your day
However you compete for attention.
“I found out ChatGPT was recommending three competitors and never me. Two articles later, I'm in the answer — and I can see the score prove it.”
“The exported A–F report is our new client deliverable. Adding the AI-visibility score is the upsell nobody else can offer.”
“The fix cards turned a scary SEO audit into a to-do list my assistant could actually knock out in an afternoon.”
“I thought my site was fine. ScoutRival gave it a C and showed me why — then I watched it climb to a B+ as I fixed things. And I had no idea AI wasn't recommending us until it put a number on it.”
D
David K.Owner · Summit Physical Therapy
Questions
SEO & AI Visibility, answered.
How is the SEO score calculated?
ScoutRival runs 24 checks grouped into five severity-weighted pillars — content, on-page, technical, performance, and authority — across multiple pages of your site, and rolls them into an A–F grade with a trend. Every issue comes with a vendor-neutral fix card: why it matters, the steps, copy-paste code, and where to change it.
How does the AI-visibility score work?
It's a 0–100 composite measured across ChatGPT, Claude, Gemini, and Perplexity, weighted 45/25/15/15 across share-of-voice (are you named in answers), access-readiness (can the engines reach you), citability (is your content structured to be quoted), and off-site presence. Share-of-voice is sampled over multiple runs with a confidence band.
Does it just find problems, or fix them too?
Both. Each SEO issue becomes a prioritized fix card with steps, code, and a link to a full how-to guide. And the AI-visibility gaps feed directly into BlogCraft's GEO pass, so the content you write next is built to close them.
How is this different from Semrush or Ahrefs?
Classic tools grade your Google SEO. ScoutRival does that in plain English for owners with no SEO team — and adds the thing they don't measure at all: whether AI engines actually recommend you. It also hands you the exact fix instead of a raw metric to interpret.
How often does the score update?
Scores update on demand when you run a scan. Your first audit and first AI-visibility check on each brand are free, and re-scans are available any time so you can watch the grade move as you ship fixes.
Do I need to connect anything to use it?
No connection is required — the SEO audit and AI-visibility scan run from your website URL. You can optionally connect Google Search Console to add a 28-day traffic dashboard with real clicks, impressions, CTR, and position.
Your first scan is free
See where you stand on both searches.
Get your A–F SEO grade and your AI-visibility score in minutes — plus the exact fixes to move them.
Score your SEO + AI visibility — free Run a scan