Moz invented Domain Authority, runs a link index in the tens of trillions, and has taught more people SEO than anyone alive. We have no keyword database and no backlink index at all — if that’s the job, buy Moz. But its AI visibility checks your prompts weekly, across three engines that don’t include Claude or Perplexity, and it stops at a content brief. ScoutRival briefs you daily, tracks four engines, and hands you the finished article.
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…and the work still arrives as a recommendation.
Moz will tell you your Domain Authority is 31 and your competitor’s is 44. It’s a genuinely useful number — the whole industry speaks DA, and Moz earned that over twenty years and a link index most companies couldn’t build if they tried.
And then you sit there with it. Because a DA of 31 doesn’t tell you what your competitor posted yesterday, or that they’ve quietly started running ads on a service you also offer, or what you should write this week. It’s a thermometer, and you were hoping for a doctor.
ScoutRival reads six of your competitors’ channels overnight and at 7am tells you what moved, what it means, and the three things to do before lunch — with the article already drafted underneath.
A recommendation is a to-do. A draft is done work.
Moz’s AI Content Briefs are exactly what they say: a brief. Two a month on Standard, ten on Medium. It tells you what the article should cover — the topics, the questions, the shape — and then the writing is still yours, at eleven at night, after the last job.
ScoutRival writes the article. 1,000 to 5,000 words in your brand voice, built from a gap it found in a rival’s content, with the answer block AI engines quote and the FAQ schema Google reads — then publishes it to your WordPress in one click.
That’s the whole difference in one sentence: Moz hands you the assignment. We hand you the homework, done.
Moz’s AI Visibility is real and it’s shipping — 50 tracked prompts on Standard, 200 on Large. It watches ChatGPT, Gemini, and Google AI Mode. Claude isn’t on the list. Neither is Perplexity.
And every tier says the same thing about cadence: prompts are checked weekly. In a category where an AI engine can change its mind about who it recommends in an afternoon, a weekly check means you find out on Friday what changed on Monday.
ScoutRival tracks ChatGPT, Perplexity, Claude and Gemini on every plan from $29, and briefs you daily. Honest note: Moz covers Google’s AI Mode and we don’t. Checked July 2026 — and this page of theirs moves fast, so we re-check it monthly.
Month-to-month rates from Moz’s own pricing page, July 2026. Compared against ScoutRival Pro at $89 — 3 brands, 3 seats, four AI engines, everything included.
And you still have to write it. A Moz brief tells you what the article should say; somebody in your business still has to sit down and say it.
Every price read from Moz Pro's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Moz Pro | |
|---|---|---|
| What it costs | ||
| Entry price | $29 Everything included | $49 Starter · single website |
| Cheapest tier with AI visibility | $29 | $99 Standard · 50 prompts, 2 models |
| Extra seats | Included 3 on Pro, 5 on Agency | $49 Per seat, per month, on any plan |
| Money-back guarantee | 14 days, all paid plans | Cancel anytime; we found no money-back guarantee on their pages (Jul 2026) |
| It watches | ||
| Tracks Claude | On the $29 plan | Their models: ChatGPT, Gemini, Google AI Mode (Jul 2026) |
| Tracks Perplexity | Not among their three models (Jul 2026) | |
| How often AI visibility is checked | Daily | Weekly Stated on every tier |
| A competitor’s blog and social posts | 6 channels + founder LinkedIn | Link and keyword data, not a content feed |
| A daily brief telling you what to do | 7am, every morning | Dashboards and reports |
| It creates & ships | ||
| Writes the article | 1k–5k words, brand voice | AI Content Briefs — the outline, not the article |
| Publishes to WordPress | One click | |
| Writes the social posts | Every platform, same brief | |
| Bring your own AI key | Pro & Agency · 0 credits | |
| Where Moz wins — and it isn’t close | ||
| Backlink index | We have none. None at all. | Tens of trillions of links |
| Keyword database | No volumes, no difficulty, nothing | 300–3,000 tracked keywords by tier |
| Domain Authority | They invented it. The whole industry speaks DA. | |
| Rank tracking | ||
| Learning SEO from scratch | Moz Academy — genuinely the best free education in SEO |
Prices read from Moz Pro's own public pricing pages in July 2026 (source). They change — check theirs. Moz Pro is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
No — and it doesn’t track Perplexity either. As of July 2026 Moz’s AI Visibility watches ChatGPT, Gemini and Google AI Mode. ScoutRival tracks ChatGPT, Perplexity, Claude and Gemini on the $29 plan. The honest other half: Moz covers Google’s AI Mode and we don’t. If Google AI Overviews are where your customers are, that’s a real point in Moz’s favour.
Weekly. That’s stated on every tier of their pricing page. ScoutRival re-checks and briefs you daily. In a category where an engine can change who it recommends between Monday and Wednesday, that gap is the difference between reacting and finding out.
Not the content — the brief. Moz’s AI Content Briefs (2/mo on Standard, 10 on Medium) tell you what an article should cover. The writing is still yours. ScoutRival writes the whole 1,000–5,000-word article in your brand voice and publishes it to WordPress in one click.
It starts lower and ends higher. Moz Starter is $49 for a single website; AI visibility doesn’t appear until Standard at $99, and AI Content Briefs not until Medium at $179 — which includes two seats. A third seat is another $49/mo, which is more than the entire ScoutRival Starter plan. ScoutRival Pro is $89 for 3 brands, 3 seats, four AI engines and the writing.
For links, keywords and Domain Authority — no, and not partially. We have none of it. If DA is the number your clients ask for, you need Moz, full stop. ScoutRival replaces the part Moz was never trying to do: deciding what to publish this week, writing it, and getting it live.
Every figure was read from Moz’s own pricing and product pages in July 2026. Worth being candid: this page of theirs moves quickly — their AI Visibility feature moved down a tier in the two months before we checked — so we re-verify monthly. If they add Claude or go daily, we’ll update this page and say so. If you find something stale or unfair, including if you work there, tell us and we’ll correct it.
Most people shortlist two or three. Here's what else lands on the list next to Moz Pro — what each one costs, and where each one stops.
The deepest data in the industry, sold as three or four separate toolkits. Matching ScoutRival costs $279–$568/mo — and the work still arrives as a recommendation, not as a finished article.
The best backlink index and keyword database there is — we have neither, and we say so. But Brand Radar is a $199–$699/mo add-on, and it doesn’t track Claude.
The closest thing to a head-to-head on price — and its AI visibility is 10 prompts, refreshed once a month, with no Claude and no Perplexity.
A strong rank tracker at $129/mo month-to-month for one seat. It writes articles — but it doesn’t publish them, and it doesn’t track Claude.
The $1B category king of AI-search visibility. Its $99 tier watches ChatGPT and nothing else; Perplexity needs $399, and Claude needs a sales call.
Serious AI-visibility analytics with unlimited seats. They openly refuse to write: “We suggest options. You decide what to build.” Claude isn’t on any self-serve tier.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.