SE Ranking is a strong, fairly priced rank tracker with a real keyword database and a real backlink index. We have neither — not smaller ones, none at all. But the entry plan is $129/mo month-to-month for one seat, the deep AI Results Tracker is +$89 on top, and it doesn’t track Claude. ScoutRival Pro is $89 all-in — 3 brands, 3 seats, four AI engines, and the article already written.
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…and the work still arrives as a recommendation.
SE Ranking will tell you, accurately and every single day, that you rank #14 for “emergency plumber near me.” It will chart it. It will email you when it moves to #13. What it will never tell you is what to do about it on a Tuesday morning.
That’s not a flaw — it’s the category. Rank trackers are built for people whose job is already SEO, who know that a #14 means a content gap, and who have the afternoon free to close it. If you fix boilers for a living, you have neither the diagnosis nor the afternoon.
ScoutRival reads six of your competitors’ channels overnight and at 7am tells you what moved, what it means, and the three things to do before lunch — with the article already drafted underneath.
A recommendation is a to-do. A draft is done work.
Credit where it’s due: SE Ranking’s AI Writer does generate full articles — one click, 25 of them on Core. We’re not going to pretend otherwise. But the article lands in their editor, and the last mile is yours: no WordPress publishing appears anywhere on their product pages, and the social posts don’t exist unless you also buy Planable.
ScoutRival writes 1,000 to 5,000 words in your brand voice, built from a gap it actually found in a rival’s content, with the answer block AI engines quote and the FAQ schema Google reads — then publishes to your WordPress in one click, and hands you the social posts from the same brief.
SE Ranking’s AI visibility is real and it’s included — 100 prompts a day on Core, 250 on Growth, and we’re not going to imply it’s an upsell. It tracks Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.
Claude is not on the list. The only place Claude appears in their product is a page for pulling their data into Claude — the opposite direction from measuring whether Claude recommends you.
ScoutRival tracks ChatGPT, Perplexity, Claude and Gemini on every plan from $29. Honest note: they cover Google’s AI Overviews and AI Mode and we don’t — it’s a different engine mix, not a longer one. Checked July 2026.
Read from their own subscription page in July 2026 — at the monthly rate, not the annual one the page shows by default. Compared against ScoutRival Pro at $89, everything included.
Their annual rate is lower — $103.20 for Core. But that’s a year paid up front, on a plan whose own FAQ says payments are non-refundable.
Every price read from SE Ranking's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | SE Ranking | |
|---|---|---|
| What it costs | ||
| Entry price, month-to-month | $29 Everything included | $129 Core · $103.20 only if you pay for a year |
| Seats included at entry | 1 | 1 Extra seats from $16/mo |
| Three seats | $89 Pro · 3 brands too | $161 Core + 2 seats |
| Money-back guarantee | 14 days, all paid plans | Their FAQ: “payments are non-refundable” (Jul 2026) |
| It watches | ||
| Tracks Claude | On the $29 plan | Their five engines don’t include it (Jul 2026) |
| Competitors monitored | 30 Per brand, on Agency | Competitor SEO data — not a content feed |
| A competitor’s social posts | Instagram, Facebook, X, LinkedIn, YouTube | Social is a separate product (Planable) |
| A competitor’s page changes | Website and blog, daily | Page-change monitoring — Growth ($279) only |
| A daily brief telling you what to do | 7am, every morning | Alerts, reports and recommendations |
| It creates & ships | ||
| Writes the article | 1k–5k words, brand voice | AI Writer — 25 articles on Core |
| Publishes to WordPress | One click | We found none on their product pages (Jul 2026) |
| Writes the social posts | Every platform, same brief | Planable is a separate purchase |
| Bring your own AI key | Pro & Agency · 0 credits | |
| Where SE Ranking wins — and we’re not close | ||
| Keyword database | We have none. No volumes, no difficulty. | The reason people buy it |
| Backlink index | None at all | |
| Daily rank tracking | 2,000 keywords daily on Core | |
| Site-audit scale | 27 checks, graded A–F | 250,000 pages/mo on Core |
| White-label agency reporting | A real strength — agencies love it |
Prices read from SE Ranking's own public pricing pages in July 2026 (source). They change — check theirs. SE Ranking is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
$103.20 is the annual rate — a year paid up front. Their page renders that price by default; the month-to-month number underneath it is $129. We quote monthly against monthly, because that’s what you can actually cancel. And their own FAQ says payments are non-refundable, so the annual commitment is a real one.
Yes — and properly. Every plan includes it: 100 prompts a day on Core, 250 on Growth, across five LLMs. We’re not going to pretend that’s an upsell. Two honest caveats: the deeper AI Results Tracker is a +$89/mo add-on, and Claude isn’t one of the five engines. They cover Google’s AI Overviews and AI Mode, which we don’t. Different mix — pick the one whose engines matter to you.
Yes, it can — their AI Writer generates a full article in one click, 25 a month on Core. We won’t spin that. The difference is what happens next: we found no WordPress publishing anywhere on their product pages, and the social posts require buying Planable separately. ScoutRival writes the article, writes the posts, and publishes to WordPress in one click.
For rank tracking, keywords and backlinks — no, and not partially either. We have none of that data. If those are your job, buy SE Ranking. ScoutRival replaces the part SE Ranking was never trying to do: deciding what to write this week, writing it, and getting it live.
Every figure was read from SE Ranking’s own subscription page in July 2026 — including checking the page source, because it defaults to showing annual pricing. We re-verify every month. If they add Claude, this page will say so. If you find something stale or unfair, including if you work there, tell us and we’ll correct it.
Most people shortlist two or three. Here's what else lands on the list next to SE Ranking — what each one costs, and where each one stops.
The deepest data in the industry, sold as three or four separate toolkits. Matching ScoutRival costs $279–$568/mo — and the work still arrives as a recommendation, not as a finished article.
The best backlink index and keyword database there is — we have neither, and we say so. But Brand Radar is a $199–$699/mo add-on, and it doesn’t track Claude.
The closest thing to a head-to-head on price — and its AI visibility is 10 prompts, refreshed once a month, with no Claude and no Perplexity.
Domain Authority and the friendliest on-ramp in SEO. But it checks AI visibility weekly, across three engines — and it stops at a content brief.
The $1B category king of AI-search visibility. Its $99 tier watches ChatGPT and nothing else; Perplexity needs $399, and Claude needs a sales call.
Serious AI-visibility analytics with unlimited seats. They openly refuse to write: “We suggest options. You decide what to build.” Claude isn’t on any self-serve tier.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.