For IT Services & MSPs

You under-market — fix the pipeline.

Your #1 problem is client acquisition — and prospective clients now ask ChatGPT “best IT company for my business” before they call anyone. If a rival MSP owns that answer, you never get the meeting. ScoutRival shows you whether AI names you and writes the content that fills the pipeline, quietly.

Run my free visibility scan See the plan

Checks ChatGPT + GeminiContent in your voice, you approveCancel anytime, no lock-in

Live · 2 engines checked

AI-Visibility scannorthgateit.com

Prompt tested: “Best managed IT company in Dallas for small business?”“IT support near me?”“Cybersecurity provider Dallas?”

ChatGPT grounded · 7 sources

Named 3 providers — yours wasn’t one

Not named

Gemini memory probe

Recalled “Vertex Managed IT” by name

Not named

Your AI-Visibility score is 45/100 (±6). Vertex Managed IT is named in both engines for “best IT company near me,” and publishes a new plain-English guide most weeks.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.

Your morning brief · #1 actionPublish “What should a small business pay for managed IT in Dallas?” — the exact question owners ask AI before choosing an MSP.

01The problem

You can fix anyone’s systems — except your own pipeline.

MSPs consistently name client acquisition as their #1 challenge, yet under-invest in marketing. Prospects now start on AI — and a rival is answering.

Client acquisition is the MSP’s biggest challenge.

You’re great at the work and thin on the pipeline. The referrals plateau, and cold outreach is a grind.

Src: MSP surveys · verify

Now use AI to find local businesses.

Up from 6% a year ago. If ChatGPT names a rival MSP for your city, you never get the discovery call.

Src: BrightLocal 2026 · verify

trust

Buyers research heavily before switching IT.

Switching MSPs is high-stakes. Prospects read plain-English guides to gauge who to trust. The MSP that wrote them wins.

Src: buyer behavior · verify

Everyone bills hours; no one owns marketing.

The team is on tickets and projects. There’s no time to write content or track rivals — so the pipeline stays quiet.

Illustrative · MSP reality

02A day in the life

Illustrative scenario

A discovery call at Northgate IT

How businesses now choose an MSP — before the call. (scroll)

Priya · owner

A business frustrated with its IT asks ChatGPT “best managed IT company in Dallas.” Northgate isn’t named — Vertex is, with a helpful pricing guide. They book a discovery call with Vertex.

The gap

Northgate relies on referrals and cold email. Nothing tells Priya “are we in the AI answer, and what content is Vertex publishing that we aren’t?”

ScoutRival · morning brief

Priya runs a free scan: 45/100. The brief shows Vertex owns the answer with weekly guides. Action #1: “Publish a ‘what should managed IT cost’ guide.” BlogCraft drafts it; Priya approves; one click to WordPress.

✓

Over the next quarter

A library of buyer guides earns citations. Re-run: Northgate now appears in the grounded answer for two of its services — discovery calls that were quietly going to a competitor.

03How ScoutRival solves it

A marketing function, for the MSP that never built one.

Tap a pain to see exactly what the product does about it.

AI-Visibility check

We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) your money prompts — “managed IT {city},” “IT support near me for business” — and score how often you’re named, with a confidence band. Re-check any day.

“managed IT Dallas”not named

“IT support near me business”rival named

“cybersecurity provider {city}”named ✓

You finally see the channel your best prospects now start on.

Competitor watch + Daily Brief

Track rival MSPs’ site, blog, and social. Each morning: the buyer guides they published, the services they’re promoting, the AI answers they’re winning — plus the one action to close the gap.

Vertex posted “ransomware readiness” guidetoday

New co-managed IT service pageflagged

Action: publish your pricing guidedrafted

You compete on content, not just referrals and cold email.

Buyer content in your voice

BlogCraft writes the plain-English buyer guides prospects search (“what should managed IT cost,” “co-managed vs fully managed,” “{city} cybersecurity basics”); Compose writes the posts. You approve, it ships.

“What should managed IT cost?” — draftready

Content score (must clear 88)92

Positions you as the trusted expertpassed ✓

A steady stream of pipeline content without hiring a marketer.

One-click publish + SEO audit

Publish guides straight to your WordPress site in a click, and get a graded site-wide SEO + AI-visibility audit with fix cards — so the content compounds into the searches and AI answers that book discovery calls.

Share of voice47%

AI access82

Citability84

A pipeline that keeps working while your team stays on tickets.

04Your free scan

In 60 seconds, see which MSP AI recommends.

No card, no call. Enter your site and one competing MSP — we’ll show you the AI answers, your score, and the content they’ve published that you haven’t.

05vs. what you use today

Referrals and cold email vs owning the AI answer.

Referrals plateau and cold outreach is a grind. ScoutRival makes you the MSP AI names when a buyer researches. The honest comparison:

Capability	Referrals + cold email	ScoutRival
Tells you if AI names your company	No	2-engine grounded check
Shows what a rival MSP just published	No	Daily Brief
Writes buyer content for you	No one has time	Draft, you approve
Builds inbound pipeline, not just outbound	Outbound only	Inbound from search + AI
Compounds while the team bills hours	Stops when you stop	Content library
Typical cost	your time + grind	$89 / mo (Pro)

ScoutRival doesn’t replace referrals or outreach — it adds the inbound channel MSPs consistently skip: content that makes you the answer AI gives when a business researches its next IT partner.

06Voices from the field

Built for the MSP that fixes everything except its own pipeline.

The voice we built ScoutRival to earn — real stories land here at launch.

Example voices, written from real industry pain points — we’re onboarding founding customers now.

07The math

One managed contract covers years.

A managed IT contract is worth many thousands a year, for years. Being invisible to AI is discovery calls going to the MSP it names when a business researches.

Discovery calls you’re losing / month3

Cost of staying invisible / yr

At a conservative ~$12,000 first-year contract value — buyers who chose the MSP AI named.

ScoutRival Pro / yr

$1,068

Visibility, competitor intel, and buyer content — the inbound pipeline MSPs usually skip.

08Pricing

Start free. Upgrade when it’s working.

Most MSPs land on Pro. Larger and multi-location providers go Agency.

Free

to try it out

1 brand · 1 seat · 1 competitor
50 credits/mo
Daily Brief + competitor watch
A taste of AI-visibility

Start free

Starter

$29/mo

or $290/yr — 2 months free

1 brand · 1 seat · 5 competitors
1,000 credits/mo
Full content suite + WordPress publish
Best for a single solo location

Choose Starter

Best for MSPs

Pro

$89/mo

or $890/yr — 2 months free

3 brands · 3 seats · 5 competitors each
3,000 credits/mo
BlogCraft long-form + one-click publish
Bring your own AI key = unlimited

Start with a free scan

Agency

$149/mo

or $1,490/yr — 2 months free

5 brands · 5 seats · 7 competitors each
5,000 credits/mo · +1,000 per extra seat
Bring your own AI key = unlimited
White-label · for agencies & multi-client

Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

We’re technical, not marketers. Is the content credible?

Yes — it’s written to be technically credible and plain-English, not fluffy, and you approve every piece before it publishes. It should read like your engineers wrote it, because you get the final edit.

Isn’t our growth all referrals and outreach?

Largely — and that’s the problem MSPs name most: acquisition. A buyer researching a new IT partner now asks AI first. ScoutRival adds the inbound channel underneath your referrals and outreach, so you’re the answer AI gives.

Is the “AI rank” a real number?

AI answers aren’t a fixed leaderboard — ask the same question twice and the list often changes. We measure it honestly: repeated prompts across ChatGPT (web-grounded, with citations) and Gemini (a memory probe), turned into a weighted 0–100 score with a confidence band. A real measurement, not a made-up rank.

Which AI engines do you actually check?

Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.

How soon will I show up in AI?

Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks — some businesses see movement in a few weeks, some longer. What you get on day one is the measurement: exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.

Can I cancel, and is there a guarantee?

Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.

Two minutes, no card

See which MSP AI recommends today.

Run the free scan on your company and one competitor. If AI is sending discovery calls elsewhere, you’ll see it — and know exactly what to publish to fill your pipeline.

Run my free visibility scan See pricing

Publishes to WordPressDelivers to Slack & DiscordChatGPT + GeminiYou-approve drafts