What we’ve shipped.
And what we’re honestly not going to.
This is what we’re actually working on — it isn’t a promise. There are no dates on it, on purpose: we ship most weeks, and we’d rather change our minds when we learn something than hit a date we invented months ago.
Things get reordered, and sometimes killed. When that happens they move down to Not building this with the reason — rather than being quietly deleted.
Buy ScoutRival for what it does today, not for what’s on this page. If something below is the real reason you’d sign up, email us first and we’ll tell you straight how close it is — or tell you to buy someone else.
Shipped
Live in the app nowEveryone else’s roadmap opens with promises. Ours opens with evidence — because the real question about a young product isn’t “will it do X,” it’s “will these people still be here in a year.”
Every price read from the vendor’s own page, on a date. Every page names where they beat us.
See them →Written against the source code, with ⌘K search.
Docs →We deleted our own marketing claims because the code didn’t back them.
Charge now, 14-day money-back, cancel in one click. No sales call.
A–F grade, five pillars, fix cards, Core Web Vitals, PDF export.
Every credit you’ve ever spent, searchable.
27 checks graded A–F, plus ChatGPT, Perplexity, Claude and Gemini.
Every brief you’ve had, filterable — and shareable with a client.
Navigation went from a four-second blank screen to instant.
Keyword gaps, topic gaps, AI share-of-voice, AEO, and competitor moves.
The cost is shown before you spend it, never after.
What a credit costs →One-click brand build, and a structured image-prompt builder.
Ideas grounded in what your rivals actually published, not in a blank box.
Use your own OpenAI or Anthropic key and content generation costs 0 credits.
Replaced a paid third-party scraper. Cheaper, and we control it.
Building now
Max 3 · in the app this monthCode is being written for these right now. If one sits here too long the site build fails — that’s a guardrail, not a figure of speech.
Real multi-seat: proper roles, per-brand scoping, and an invited teammate who actually sees your brands. Today an invite works but the person lands in an empty account — the most embarrassing gap in the product, and the one we hear about most.
Deeper prompt coverage, competitor share-of-voice tracked over time, and checks that run on a schedule instead of waiting for you to press the button. This is also where Google AI Overviews and AI Mode arrive — the gap competitors cite against us most often, and fairly.
More depth per page, a real difference between the standard and the deep audit, and fixes you can act on without leaving the report.
Next up
Once the above landsGenuinely next, in roughly this order. No dates — see the note at the top.
The brief goes to Telegram, Slack and Discord today. Email, WhatsApp and a phone notification are the obvious gaps — the brief lands at 7am and should reach you where you already are.
Wix, Shopify and Webflow. We publish to WordPress only right now — Koala publishes to four platforms, and we say so on their comparison page rather than hide it.
See the Koala comparison →Point Claude or ChatGPT at your own ScoutRival data — your briefs, your competitors, your audits — and just ask it questions.
The brief should be a notification you can act on from a van at 7am, not a tab you have to remember to open.
A dead bring-your-own key currently fails quietly and we fall back to billing you credits. You should get an email the first time that happens, not a surprise on your balance.
Exploring
May never happenWe’re interested. That’s all this means. Don’t buy on the strength of anything here.
We write the posts; you paste them. It is the single most common thing prospects ask for, and we are genuinely undecided — Buffer does it properly from $5, and we would rather point you there than ship a worse version of it. If we build it, it will be because it made the brief better, not because it filled a checkbox.
What we say about Buffer →Not building this — and why
Decided againstMost companies quietly delete what they abandoned — Microsoft’s roadmap disclaimer literally says cancelled features “will be removed from this website.” Ours stay, with the reason, and a link to whoever does it properly.
Not a roadmap gap — a different business. Reviews are the core of a product like BrightLocal, and doing them badly is worse than not doing them at all. We once claimed this on our own website; it was false, and we deleted it.
Local-SEO plumbing. There are fifteen-year-old companies who are excellent at it, and we are not one of them.
Those are for a company with a sales floor. You don’t have reps. If you do, you want Klue or Kompyte — and we will tell you so.
That is an operating system for your business, not a marketing brain. Thryv does it, and it starts at a six-month commitment.
These cost tens of millions to build, and Ahrefs already won. We have neither, and we never will.
Every AI action has a real cost. A tool that pretends otherwise is either lying to you or about to change its pricing.
Tell us — and we’ll say honestly if it isn’t coming.
There’s no public voting board here. An empty one would just tell you nobody uses this yet, and a full one would be a list of promises we never made. Email us instead.
Roadmap items are not a commitment, guarantee, obligation or promise to deliver any feature, or to deliver any feature by any particular date, and do not form part of any agreement. Please make purchasing decisions based on functionality available today. · Last updated 14 July 2026.