For Personal-Injury Firms

When a client asks AI for a lawyer, is it your firm?

42% of people research attorneys with ChatGPT, and 62% of injury searches show an AI answer. Your money keywords cost $200–400 a click, but you can’t see whether AI sends those cases to you or the firm across town. ScoutRival shows you — then helps you fix it, compliant, attorney-attributed, draft-then-approve.

Run my free visibility scan See the plan
Checks ChatGPT + GeminiDraft-then-approve · no outcome claimsAttorney-attributed content
Live · 2 engines checked
AI-Visibility scanharrisinjurylaw.com

Prompt tested: “Best personal injury lawyer in Phoenix?”“Car accident attorney near me?”“Injury lawyer Phoenix for a truck accident?”

ChatGPT grounded · 9 sources
Named 4 firms — Harris wasn’t one
Not named
Gemini memory probe
Recalled “Vega & Associates” by name
Not named
47

Your AI-Visibility score is 47/100 (±6). Vega & Associates is cited in the grounded answer and has published 11 case-type guides your firm hasn’t.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.
Your morning brief · #1 actionPublish an attorney-reviewed “what to do after a car accident in Phoenix” guide — the exact question injured clients ask AI first.
01The problem

The biggest marketing budget in local — spent half-blind.

PI firms outspend almost everyone, yet have the least visibility into the channel now sending the highest-value cases: AI.

0%
Research attorneys using AI like ChatGPT.
The client with a six-figure case is asking AI who to call before they ever fill out a form. If your firm isn’t named, you’re not in the conversation.
Src: iLawyer/industry · verify
0%
Of injury searches now show an AI answer.
AI Overviews sit above the ads you pay $200–400 a click for — and cite whoever published the best case-type content, not the biggest bidder.
Src: Local Falcon · verify
8–20%
Of revenue on marketing — vs 2–5% for law overall.
You spend like a national brand and still can’t answer “are we in the AI answer, and what is the firm down the block doing?”
Src: legal marketing benchmarks · verify
$3–10k/mo
To an agency that sends a report, not answers.
The retainer buys activity you can’t see into and content you don’t own — with a compliance risk if anyone over-promises an outcome.
Illustrative · retainer norms
02A day in the life
Illustrative scenario

A referral that went to AI first

How the highest-value cases now get decided — before the phone rings. (scroll)

1
Ken · managing partner
A friend refers an injured driver to Harris Injury Law. Before calling, the driver asks ChatGPT “best injury lawyer in Phoenix.” Harris isn’t named — Vega & Associates is. The driver signs with Vega “just to compare.”
2
The gap
Ken pays an agency $6,000/mo. Their report shows “impressions.” Nothing about the AI answer that just cost him a case, or the 11 case-type guides Vega published to earn it.
3
ScoutRival · morning brief
Ken runs a free scan: 47/100. The brief shows Vega owns the grounded AI answer and out-publishes him. Action #1: “Publish an attorney-reviewed ‘what to do after a car accident’ guide.” BlogCraft drafts it with an attribution line and no outcome claims; an attorney approves; one click to WordPress.
✓
Over the next quarter
A library of reviewed, attributed case-type guides earns citations. Re-run: Harris now appears in the grounded answer for two of its money prompts — a case-acquisition channel that was invisible before, at a fraction of the retainer.
03How ScoutRival solves it

The marketing function of a big firm — in one seat, compliance-aware.

Tap a pain to see exactly what the product does — and how it stays inside the rules.

AI-Visibility check

We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) your money prompts — “best injury lawyer {city},” “{city} car accident attorney” — and score how often your firm is named, with a confidence band. Re-check any day.

“best injury lawyer Phoenix”not named
“car accident attorney near me”rival named
“truck accident lawyer {city}”named ✓
You finally see the channel your biggest cases now come through.

Competitor watch + Daily Brief

Track rival firms’ site, blog, and social. Each morning: the case-type guides they published, the practice areas they’re pushing, the AI answers they’re winning — plus the one action to close the gap.

Vega published “truck accident claims” guidetoday
Pushing a new practice areaflagged
Action: publish your accident guidedrafted
You compete on content, not just ad budget.

GEO content — attributed & reviewed

BlogCraft drafts the case-type and Q&A guides AI cites (“what to do after a {city} accident,” “how injury settlements work”), with an attorney-attribution line and no outcome guarantees. Nothing publishes until an attorney approves it.

“What to do after a {city} accident” — draftready
Content score (must clear 88)92
No outcome claims · attorney attribution addedpassed ✓
Compliant content without a marketing department.

One-click publish + SEO audit

Publish reviewed guides straight to your WordPress site in a click — you own every word — and get a graded site-wide SEO + AI-visibility audit with fix cards, so the content compounds into cases.

Share of voice48%
AI access83
Citability85
An owned case-acquisition asset, not a rented retainer.
04Your free scan

In 60 seconds, see which firm AI is handing your cases to.

No card, no call. Enter your firm’s site and one competing firm — we’ll show you the AI answers, your score, and the case-type content they’ve published that you haven’t.

05vs. what you use today

A $6,000 retainer vs an $89 seat you control.

Agencies do real work — but you can’t see into it, you don’t own the output, and one over-eager “we win big” line is a bar-complaint risk. The honest comparison:

CapabilityLegal-marketing agencyScoutRival
Tells you if AI names your firm Impressions, not AI 2-engine grounded check
Shows what rival firms just published No Daily Brief
You own the content outright Often the agency’s Yours, on your site
Attorney approves before anything publishes Varies Always draft-then-approve
You see the work daily, not monthly Monthly report Every morning
Typical cost$3,000–10,000 / mo$89 / mo (Pro)

ScoutRival isn’t a law firm or a compliance service, and it won’t litigate your marketing rules for you — you and your bar’s advertising rules are the final authority. It gives your team the visibility, intelligence, and compliant drafts to do the work in-house, or to hold your agency accountable.

06Voices from the field

Built for the firm that spends big and still flies blind.

The voice we built ScoutRival to earn — real stories land here at launch.
Example voices, written from real industry pain points — we’re onboarding founding customers now.
07The math

One case covers a decade of seats.

A single signed injury case can be worth tens of thousands in fees. Being invisible to AI on your money prompts is signed cases going to the firm that shows up.

Signed cases you’re losing / month3
Cost of staying invisible / yr
At a conservative ~$15,000 average fee per signed case — clients who chose the firm AI named.
vs
ScoutRival Pro / yr
$1,068
Visibility, competitor intel, and compliant content — less than the cost of a single money-keyword click, monthly.
08Pricing

Start free. Upgrade when it’s working.

Most firms land on Pro. Firms managing multiple offices or brands go Agency.

Free
$0
to try it out
  • 1 brand · 1 seat · 1 competitor
  • 50 credits/mo
  • Daily Brief + competitor watch
  • A taste of AI-visibility
Start free
Starter
$29/mo
or $290/yr — 2 months free
  • 1 brand · 1 seat · 5 competitors
  • 1,000 credits/mo
  • Full content suite + WordPress publish
  • Best for a single solo location
Choose Starter
Best for injury firms
Pro
$89/mo
or $890/yr — 2 months free
  • 3 brands · 3 seats · 5 competitors each
  • 3,000 credits/mo
  • BlogCraft long-form + one-click publish
  • Bring your own AI key = unlimited
Start with a free scan
Agency
$149/mo
or $1,490/yr — 2 months free
  • 5 brands · 5 seats · 7 competitors each
  • 5,000 credits/mo · +1,000 per extra seat
  • Bring your own AI key = unlimited
  • White-label · for agencies & multi-client
Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

Is AI-written legal content an ethics risk?
Everything is a draft an attorney approves before it publishes — nothing goes out automatically. Content is written to avoid outcome guarantees and includes an attorney-attribution line, aligned with ABA-style advertising norms. You and your state bar’s rules are always the final authority; ScoutRival is the drafting and visibility layer, not a compliance sign-off.
Can it promise us a #1 AI ranking?
No — and be wary of anyone who does. AI answers aren’t a fixed leaderboard; ask twice and the named firms often change. We measure it honestly with repeated prompts across ChatGPT (grounded) and Gemini (a memory probe) into a weighted 0–100 score with a confidence band, and give you the content to improve it over time.
Do you touch client data or reviews?
No. We don’t generate or manage reviews and we don’t handle case or client data. ScoutRival works from public web signals — your site, competitors’ sites, and public AI answers — to build visibility and content. Reviews and matter data stay entirely in your systems.
Which AI engines do you actually check?
Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks — some businesses see movement in a few weeks, some longer. What you get on day one is the measurement: exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
We have an agency. Why add this?
Two ways firms use it: as a lower-cost replacement for the retainer, or as the dashboard that finally lets you hold the agency accountable — “here’s the AI answer we’re losing and the guides the competitor published; what are we doing about it?” Start with the free scan and decide.
Can I cancel, and is there a guarantee?
Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.
Two minutes, no card

See which firm AI recommends for your money prompts.

Run the free scan on your firm and one competitor. If AI is sending your highest-value cases elsewhere, you’ll see it — and get a compliant plan to win them back.

Run my free visibility scanSee pricing
Publishes to WordPressDelivers to Slack & DiscordChatGPT + GeminiDraft-then-approve