A credit is one small unit of AI work. Your plan includes a monthly allotment to run your marketing — here's exactly what everything costs, so there's never a surprise. Prefer not to count? Connect your own AI key and generation costs 0 credits.
Credits reset monthly·Top-ups roll over·BYOK = unlimited
Three things to know — then the full cost table below.
Every plan includes a fixed monthly allotment — 50 on Free, up to 5,000 on Agency. It refills at the start of each billing cycle.
A social post is ~2 credits, an image 10–30, a blog article 10–50 by length. You always see the cost before you click.
On Pro and Agency, connect your own AI provider key (BYOK). Generation then runs on your key and costs 0 ScoutRival credits.
Refills every billing cycle. Agency adds +1,000 credits for each extra seat above the base five.
See full plan limits on the pricing page →
The complete map. Most actions are just a credit or two — the bigger ones scale with the work. You'll always see the exact cost as a chip before you spend.
Higher tiers use stronger models at higher resolution. You pick the tier per image.
One charge builds the full SEO-optimized article. Edits above are billed separately.
The verdict, signals and “next move” intel are included — you only pay for the content deliverables and the once-a-day competitor pull.
Connect your own OpenAI, Anthropic, Google or other provider key in AI Models. From then on, every generation runs on your key and costs 0 ScoutRival credits — so your monthly allotment is only ever spent on intelligence and audits.
How BYOK worksA realistic month on each plan — competitor monitoring running every day, plus everything your brief and your team produce. Hover any bar to see the split.
1 brand · 3 competitors
1,000 of 1,000 credits · fits exactly
Plenty to run one brand solo.
1 brand · 5 competitors
2,910 of 3,000 credits · 90 spare
Or go unlimited with BYOK.
3 brands · 7 competitors each
4,830 of 5,000 credits · 170 spare
+1,000 credits per extra seat.
Mixes are illustrative — real usage moves with image tier and article length. Monitoring and brief output are charged per brand — the Agency column above is three brands running at once. Unused credits don’t roll over; top-ups do. On BYOK, a couple of BlogCraft finishing passes (GEO + meta, ~3 cr) still run on our models.
Your monthly allotment refills at the start of each billing cycle. Unused monthly credits don't carry over — but purchased top-up packs do.
Generation pauses until your next reset. You can buy a top-up pack any time (top-ups roll over indefinitely), upgrade your plan, or connect your own AI key (BYOK) for unlimited generation at 0 credits.
No. Top-up credits roll over and stay in your balance until you use them — even across billing cycles.
Building the content engine, your first brand, your first five competitors per brand, exports, device screenshots — and everything you generate with BYOK.
Yes. Every credit-costing action shows a “cost chip” before you confirm, and your running balance is always visible in the app.
Agency starts at 5 seats and 5,000 credits/month. Each extra seat is $25/month and adds 1,000 credits/month to the shared pool.
Get your first daily brief tomorrow morning and see exactly how far a handful of credits goes.