One line in
your robots.txt.
That’s the whole problem.
You’re spending real money on digital and a crawler directive is quietly keeping the AI engines out of the pages you paid for. ScoutRival measures what AI says about your firm, finds what’s blocking it, and drafts the case content that earns citations — for attorney review, never auto-published.
Free · no card · result in about 60 seconds
Publish “Do I still have a case if I was partly at fault? Florida comparative negligence explained.” It’s the highest-volume pre-retainer question and no Tampa firm has answered it properly.
The morning this replaces.
One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.
You out-spend everyone and still lose the answer.
Paid search in this practice area has reached a level where growth through bidding stops working. The cheaper channel is organic and AI — and almost nobody is measuring whether they’re in it.
A Tuesday at Harrison Accident Law.
One realistic quarter — and the technical finding that changed it.
The firm spends $18,000 a month on digital. The agency report shows impressions up. Nobody in the meeting can answer a partner’s question: “are we in the AI answers, and if not, why not?”
She asks ChatGPT for the best car accident lawyer in Tampa. It names a rival firm. She asks the pre-retainer question — *do I have a case if I was partly at fault* — and it cites a national directory. No Tampa firm at all.
The scan scores the firm 28/100 and finds the reason in under a minute: a crawler directive is blocking answer-time AI access to the practice-area pages the firm has been paying to promote. One line to change.
The block is gone and sixteen case-question guides are live, each reviewed and approved by an attorney before publishing. The firm is now cited for two pre-retainer questions — the ones asked two weeks before anyone calls a lawyer.
Four jobs a marketing hire would do — in one seat.
Pick the pain. See exactly what the product does about it.
AI-Visibility check
We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) both your money keywords and the case questions that precede them, and score how often the firm is named — with a confidence band, re-checkable any day.
Site AI audit + Traffic
A 31-point audit finds what’s stopping the engines reading pages you’re already paying to promote — most often a crawler directive nobody chose. Your own Search Console and Bing data sit alongside the visibility score, so you can measure any agency against an instrument they don’t control.
BlogCraft case content
BlogCraft writes the questions clients ask before they call a lawyer — fault, deadlines, case value, what happens next — structured for citation, in your firm’s voice. Published to WordPress as a draft for attorney review. Nothing goes live without you.
Competitor watch + Daily Brief
Watch the firms you actually compete with across nine channels including founder-level LinkedIn — which is where a partner departure or a new office is announced first. A morning brief tells you what changed and what to do.
Less time. Less spend. More found.
What a normal month looks like before ScoutRival, and after. Same firm, same spend, better instrumentation.
Figures are modelled from a mid-size firm spending in the $10–25k/month band. The third card is what the product measures — we will not promise signed cases, and any vendor who does is guessing.
In 60 seconds, see which firm AI names instead of yours.
No card, no call. Drop your domain in — we’ll show you the money keywords, the pre-retainer questions, and the technical reason the engines aren’t reading your pages.
The full report lists every prompt you’re missing and the top 3 actions to fix it.
Free · no credit card · this is a sample — your real scan runs live
Three ways to solve this. One fits a firm.
A legal-marketing agency, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.
Marketing agency
- Rarely measures AI visibility
- Competitor watch not in scope
- Direction on a monthly call
- Writes content — in 2–4 weeks
- Manages reviews and posting
- You own the content — check the contract
Four separate tools
- Tracks AI visibility
- Listening is enterprise-priced
- You interpret all of the data
- Generic content unless you prompt well
- Four logins, none share context
- You own everything you make
ScoutRival
- Two engines, labelled — re-check any day
- Nine channels + founder-level tracking
- A daily brief with one clear action
- Content in your voice, drafted in ~90 seconds
- Branded graphics + one-click WordPress
- Yours forever — export anytime
- Doesn’t manage reviews — keep your reputation tool
- Doesn’t integrate with your case-management system
Firms reasonably expect a marketing product to touch intake and case management. It doesn’t, and saying so early prevents a procurement conversation that would have died later anyway.
Built for the partner who owns the marketing question.
The question nobody in the meeting could answer — in the words of the firms that answered it.
One signed case covers a decade.
Drag to your reality: how many cases a month do you think you lose to the firm AI names instead of yours?
Case values vary enormously by matter type — use your own. Full plan details on the See the pricing page →
Everything owners ask before they start.
What exactly do I get on day one?
How does this work with bar advertising rules?
Which AI engines do you check, and how?
Is the score something I can trust and act on?
I already pay an agency. Does this replace them?
What does one seat actually include?
How soon will I show up in AI?
What if it isn’t right for us?
Find out which firm AI names instead of yours.
Then decide. The scan is free, the report is yours, and nobody calls you.
Your audience runs law firms. Send them something useful.
If you consult for firms, run a legal-marketing community, or build attorney websites, ScoutRival pays recurring commission on every firm you refer — for as long as they stay.
- Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
- Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
- A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
- Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
- A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.