They read for a week.
Then they
call somebody.
A homeowner with storm damage researches the claims process for days before calling a roofer. That week is winnable, it costs nothing per lead, and almost nobody in your market is competing for it.
Free · no card · result in about 60 seconds
Publish “Will insurance cover my roof replacement? What an adjuster actually looks for.” It is the question homeowners ask a week before they call anyone.
The morning this replaces.
One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.
You are a great roofer paying to compete with yourself.
Lead marketplaces resell the same enquiry to three crews. Meanwhile the homeowner spends a week researching the claim — and nobody local is there.
A Monday at Summit Roofing.
The week after the storm — and who the homeowner has already met.
Hail hit Friday night. By Monday he has spent $900 on marketplace leads that three other roofers are also calling. Two ghost him. One books with whoever answered fastest.
He searches “storm damage roofer Dallas.” Apex is first. His wife asks ChatGPT the same thing and it names Apex too. Dave has no idea why, or what to do about it.
The free scan scores him 30/100, shows Apex published 11 times last month, and finds the actual blocker — nothing on his site answers a claims question. Action #1 is drafted.
Nine claims guides indexed and starting to be cited. When the next system rolls through, Dave is already visible — catching organic calls at $0 a lead instead of $200 shared four ways.
Four jobs a marketing hire would do — in one seat.
Pick the pain. See exactly what the product does about it.
BlogCraft claims content
BlogCraft writes the claims guides homeowners research for a week — what is covered, what an adjuster looks for, whether to use the insurer’s preferred contractor, how to spot hail damage — structured so AI engines quote them.
AI-Visibility check
We ask ChatGPT and Gemini your money keywords and the claims questions that precede them, and score how often you are named — with a confidence band, re-checkable any day.
Competitor watch + Daily Brief
Track your local rivals across nine channels — site, blog, Facebook, Instagram, YouTube and more — and get a morning brief on new guides, new offers, new service areas, plus the one action worth taking.
SEO audit + one-click publish
A 31-point audit grades the site and hands you the fixes with the code — most roofing sites share the same handful of problems, starting with duplicated service-area pages.
Less time. Less spend. More found.
What a normal month looks like before ScoutRival, and after. Same crew, same trucks, same hours.
Figures are modelled from a typical single-market roofing contractor. The third card is what the product measures — content compounds over months and we won’t promise a call volume nobody can promise.
In 60 seconds, see who owns the claims question.
No card, no call. Drop your site in — we’ll show you what AI says about roof insurance claims, which roofer it names, and what’s stopping it naming you.
The full report lists every prompt you’re missing and the top 3 actions to fix it.
Free · no credit card · this is a sample — your real scan runs live
Three ways to solve this. One fits a contractor.
An agency, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.
Marketing agency
- Rarely measures AI visibility
- Competitor watch not in scope
- Direction on a monthly call
- Writes content — in 2–4 weeks
- Manages reviews and posting
- You own the content — check the contract
Four separate tools
- Tracks AI visibility
- Listening is enterprise-priced
- You interpret all of the data
- Generic content unless you prompt well
- Four logins, none share context
- You own everything you make
ScoutRival
- Two engines, labelled — re-check any day
- Nine channels + founder-level tracking
- A daily brief with one clear action
- Content in your voice, drafted in ~90 seconds
- Branded graphics + one-click WordPress
- Yours forever — export anytime
- Doesn’t manage your Google Business Profile or map-pack rank
- Doesn’t buy or replace marketplace leads
A large share of roofing demand routes through the local pack, and we do not touch it. Contractors have been oversold by marketing vendors repeatedly — being the one that concedes this up front is what earns the rest of the conversation.
Built for the owner who is the marketing team.
The week after the storm — in the words of the roofers who own it now.
One roof covers a decade.
Drag to your reality: how many roofs a month do you think you lose to the contractor who got found first?
Job values vary by market and material — use your own. Full plan details on the See the pricing page →
Everything owners ask before they start.
What exactly do I get on day one?
It’s my busy season. Should I wait?
Which AI engines do you check, and how?
Is the score something I can trust and act on?
I already pay an agency. Does this replace them?
What does one seat actually include?
How soon will I show up in AI?
What if it isn’t right for us?
Find out who AI names for your storm keywords.
Then decide. The scan is free, the report is yours, and nobody calls you.
Your audience runs roofing companies. Send them something useful.
If you coach contractors, run a roofing community, or build sites for the trades, ScoutRival pays recurring commission on every company you refer — for as long as they stay.
- Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
- Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
- A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
- Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
- A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.