For Consultants & Coaches

Content is your
storefront.
Is anyone citing it?

You sell expertise, which means the only proof a prospect has before the call is what you have published. ScoutRival measures whether AI actually cites you for the problems you solve — and writes what earns those citations.

ChatGPT + Gemini, labelledFree to start, no cardLive in ~5 minutes

Free · no card · result in about 60 seconds

Live · 2 engines checked
scoutrival.com/scan · yourconsultancy.com Live
Prompt tested
 
ChatGPT
Cited 5 sources — two competitors and a national publication.
Web-grounded
Gemini
Recalled a better-known name in your field.
Memory probe
0
AI-visibility 33/100 (±9). Two people who do what you do are cited for your money question. Expertise is not the differentiator here — published, structured expertise is.
Tomorrow’s brief · action #1

Publish a genuinely useful answer to the problem you get hired to solve. In a field where everyone claims expertise, the one who documented it gets cited.

See it in 84 seconds

The morning this replaces.

One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.

1:24 runtime10 beats4K light themeVO included
01The problem

You are as good as the better-known person. Nobody can tell.

Buyers cannot evaluate consulting expertise before they buy it. They use proxies — who is visible, who is cited, who shows up when they ask. That is the whole competition.

Your storefront
Is whatever you have published.
There is no product to demo and no showroom to visit. What a prospect reads before the call is the entire basis of their decision.
Category structure
Feast/famine
Is the default rhythm of the work.
You market when you are quiet and stop when you are delivering — which produces the quiet period three months later. Every consultant knows this loop.
Category observation
Crowded
Every niche, with identical claims.
Everyone says they are experienced and results-driven. Documented thinking is one of the few genuine differentiators left.
Category observation
0%
Of people now ask AI to find a local business.
Up from 6% a year ago — and for expertise-based services, being the cited source is a stronger signal than any credential on a homepage.
BrightLocal 2026 · verify
02A day in the life
Illustrative scenario

A Tuesday at a solo consultancy.

The feast-and-famine loop, and where it breaks.

1
Tuesday · Nadia, independent consultant

Three projects running, no time to write, and she knows exactly what that means for April. It has happened every year for six years.

0 published this quarterApril already thin
2
The gap

She asks ChatGPT who to hire for her specialism. Two people with less experience are cited — because they published and she was delivering.

2 competitors citedExpertise invisible
3
Thursday · ScoutRival, day one

The scan scores her 33/100. The first drafted piece is the answer she gives on every discovery call — the one she has explained a hundred times and never written down.

60 seconds$0
One quarter later

Ten pieces live, each drafted from her own thinking and approved by her. She published through a busy quarter for the first time — and two enquiries mentioned finding an article.

~15 min/week10 pieces liveApril not thin
03How ScoutRival solves it

Four jobs this does for an independent practice.

Pick the problem. See exactly what the product does about it.

Daily Brief + BlogCraft

The brief surfaces what to write about based on what your field is discussing and what competitors published; BlogCraft drafts it in your voice in about ninety seconds. Publishing survives a busy quarter because it stopped requiring a free afternoon.

Daily Brief + BlogCraftlive
Topic surfaced from field activity
Draft ~90 seconds, your voice
Answer-first + schema passed
The feast-and-famine loop breaks.
Per article under 1 minYou approveDraft-safe

AI-Visibility check

We ask ChatGPT and Gemini the questions your buyers ask before hiring anyone, and score how often you are named against the people you actually compete with — with a confidence band.

AI-Visibility checklive
“best {niche} consultant” competitor cited
“how do I fix {problem}” publication cited
“{your specialism} framework” named ✓
You see the proxy your buyers are actually using.
Setup 2 minRe-check 60 sec

Competitor watch across 9 channels

Track the consultants and firms you compete with — including founder-level LinkedIn, which for an independent practice is where all the signal actually is.

Competitor watch across 9 channelslive
Competitor published a framework post today
New service line announced on LinkedIn flagged
Your move: publish your version drafted
You stop finding out about positioning shifts from clients.
Read time 2 min/dayFounder tracking

SEO audit + one-click publish

A 31-point audit shows why a bio-and-services site is invisible for problem-based searches, with the fixes. Then every piece publishes to WordPress in one click as a draft.

SEO audit + one-click publishlive
Answerable content 0 pages
AI access 70
Citability 32
A brochure becomes a body of work.
Fix cards includedPublish 1 click
04The impact

Less time. Less spend. More found.

What a normal month looks like before ScoutRival, and after. Same practice, same expertise, visible.

Your time, per month
~0 hr
given back — mostly writing that never happened anyway
Trying to write between projects ~5 hr under 1 min a piece
Watching what the field is doing ~2 hr 0
Repeating the same explanation ~10 min each ~3 min each
Reading the morning brief ~5 min a day
Your stack, per month
4 → 1
four subscriptions and four logins become one seat
AI-visibility tracker $25–83 included
AI writing tool $39–99 included
Design tool for graphics $15–30 included
Competitor / social listening $99+ included
What actually moves
0+
pieces published in a quarter — through a busy one
Prompts where you’re named unknown measured
Pieces published per quarter 0–2 10+
Publishing during delivery never routinely
Field moves caught late most none

Figures are modelled from a solo practice. ⚠️ This vertical has not been scored against the v3 rubric — treat the positioning as provisional.

05Your free scan

In 60 seconds, see who gets cited instead of you.

No card, no call. Drop your site in — we’ll show you who AI names for the problems you solve, and why it is not you.

Scanning…2 engines
ChatGPT · grounded
Cited 5 sources — two competitors and a national publication.
not named
Competitor activity
Recalled a better-known name in your field.
tracked
33

The full report lists every prompt you’re missing and the top 3 actions to fix it.

Get my full report →

Free · no credit card · this is a sample — your real scan runs live

01 Enter your site
02 We test your money prompts
03 You get the report — no call
06vs. what you use today

Three ways to solve this. One fits a solo practice.

A ghostwriter, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.

Option A

Marketing agency

Ghostwriter: $1,500–5,000 / month
  • Rarely measures AI visibility
  • Competitor watch not in scope
  • Direction on a monthly call
  • Writes content — in 2–4 weeks
  • Manages reviews and posting
  • You own the content — check the contract
Real expertise, real cost. You wait on someone else’s calendar, and the knowledge leaves when they do.
Option B

Four separate tools

~$180–290 / month
  • Tracks AI visibility
  • Listening is enterprise-priced
  • You interpret all of the data
  • Generic content unless you prompt well
  • Four logins, none share context
  • You own everything you make
Cheaper than an agency — but you become the integration layer, and that’s the job you didn’t want.
Built for a business like yours Option C

ScoutRival

One seat · see pricing →
  • Two engines, labelled — re-check any day
  • Nine channels + founder-level tracking
  • A daily brief with one clear action
  • Content in your voice, drafted in ~90 seconds
  • Branded graphics + one-click WordPress
  • Yours forever — export anytime
  • Doesn’t replace your own thinking — it structures and drafts it
  • Doesn’t manage LinkedIn posting or your newsletter
The last two are deliberate. We’d rather you knew now than found out in month two — everything else is in one seat.
Run my free scan

The first is the important one. If you want content that sounds like you, the ideas still have to be yours — the tool removes the blank page and the structure work, not the expertise. Anyone selling a consultant fully automated thought leadership is selling them something that will embarrass them.

07What owners tell us

Built for the practitioner whose storefront is a body of work.

Publishing through a busy quarter — in the words of the consultants who managed it.

08The math

One engagement covers years.

Drag to your reality: how many enquiries a month do you think go to someone more visible?

Enquiries you’re losing / month3
151015
Cost of staying invisible / yr
At roughly $14,000 — conservative average value of a consulting engagement.
vs
ScoutRival / yr
$348 (Starter) or $1,068 (Pro)
Visibility, competitor intel, content and publishing — less than what you’re losing.

Engagement values vary enormously — use your own. Full plan details on the See the pricing page →

09FAQ

Everything owners ask before they start.

What exactly do I get on day one?
A measured AI-visibility score across ChatGPT and Gemini for the problems you solve, a view of which competitors are cited instead, a 31-point audit of your site, and your first piece drafted from your own positioning. About five minutes to set up.
Will it sound like me, or like AI?
It drafts from a voice fingerprint built on your existing writing, and every output is scored against it — below-threshold drafts are regenerated. But the ideas still need to be yours. It removes the blank page and the structure work; it does not replace the thinking, and you should reject anything that reads like it tried.
Which AI engines do you check, and how?
Two, and we label which is which. ChatGPT runs web-grounded, so it cites live sources and we show you those citations. Gemini runs as a memory probe — what the model already believes about your market, without citations. They’re deliberately different signals, and reading them together tells you more than a single number would.
Is the score something I can trust and act on?
Yes — because we show you the working. You get a weighted 0–100 score with a confidence band, share of voice against the competitors you actually have, and the receipts behind every answer. AI answers shift between runs, so we show the band rather than a false-precision ranking — and you can re-check any day to watch it move.
I already pay an agency. Does this replace them?
It can, and plenty of owners use it that way. But the sharper move is to ask your agency what your AI-visibility score is. If they have an answer, keep them — you have a good agency. If they don’t, you’ve found the gap, and one seat gives you an independent instrument to measure their work every month for a fraction of the retainer.
What does one seat actually include?
AI-visibility tracking across both engines, nine-channel competitor monitoring with founder-level LinkedIn, the daily brief, content generation in your voice, branded graphics from a 330-design library, long-form articles with one-click WordPress publishing, a 31-point site audit, and Google Search Console plus Bing traffic. On Pro and Agency you can connect your own AI key and generate at zero credit cost. [See the full comparison →](/pricing)
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks. What you get on day one is the measurement — exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
What if it isn’t right for us?
Start free — no card, and the scan costs nothing. Paid plans carry a 14-day money-back guarantee, you can cancel anytime with no lock-in, and everything you generate exports as HTML, Markdown, PDF or plain text. What you create is yours whether you stay or not. Two things worth knowing: the thinking still has to be yours, and it does not post to LinkedIn or send your newsletter. It drafts and structures; you publish.
Two minutes, no card

Find out who gets cited instead of you.

Then decide. The scan is free, the report is yours, and nobody calls you.

Brief to SlackTelegramDiscordWordPress draftsExport anytime
Partner programme

Your audience are consultants. Send them something useful.

If you run a community for independent practitioners or teach consultants to market, ScoutRival pays recurring commission on every referral — for as long as they stay.

  • Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
  • Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
  • A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
  • Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
  • A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.

How it works

1
Apply in about two minutes
Tell us who your audience is. No traffic minimum.
2
We review it by hand
Every application is read by a person. Rate set on audience fit, not a tier table.
3
You get a link and your rate
Share this page, the free scan, or your own write-up. Tracked for 30 days.
4
You earn every month they stay
Commission clears after a 45-day hold, $50 minimum payout, visible in your dashboard.
Recurring
not one-off
30 days
attribution window
Per-partner
rate set on fit