By the time they consult,
their expectations
are already set.
Patients research a procedure for months — recovery, risk, candidacy, cost — long before they book. Whatever they read frames the entire consultation. ScoutRival measures what that source is, and lets you become it.
Free · no card · result in about 60 seconds
Publish “Rhinoplasty recovery week by week — an LA surgeon’s honest timeline.” It is the highest-volume pre-consult question and your existing page does not answer it in a structure engines can read.
The morning this replaces.
One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.
You have forty procedure pages and the engines read none of them.
The content exists. The structure does not — and meanwhile a national directory is setting your patients’ expectations on recovery, risk and price.
A Wednesday at Westside Plastic Surgery.
The three months before the consultation — and who shaped them.
A consultation arrives expecting a two-week recovery and quoting a price 30% below the practice’s. She read it on a national directory. Dr. Alvarez spends the first fifteen minutes resetting expectations.
Maya asks ChatGPT about recovery for the practice’s top procedure. It cites a directory and a competitor. The practice has a detailed page on exactly that — and the engines are not reading it.
The scan scores the practice 32/100 and explains why: procedure pages with no answer-first structure, no schema and duplicated intros. Maya sends the two-page report to Dr. Alvarez, who reads it between cases.
Fourteen procedure guides restructured and published as drafts the surgeon approved. Consultations now arrive with the practice’s own recovery timeline in hand — and Maya has a number to bring to the marketing review.
Four jobs a marketing hire would do — in one seat.
Pick the pain. See exactly what the product does about it.
Site AI audit + BlogCraft
A 31-point audit shows exactly why forty existing pages are invisible — missing answer blocks, no schema, duplicated intros. Then BlogCraft restructures and writes the procedure content in the practice’s voice, published to WordPress as a draft for physician review.
AI-Visibility check
We ask ChatGPT and Gemini the recovery, risk and cost questions patients research for months, and score how often the practice is named against the surgeons and clinics you compete with.
Competitor watch + Daily Brief
Watch surgical rivals and the med spas advertising against your non-surgical procedures — across nine channels including TikTok and YouTube, where this category genuinely competes.
Daily Brief + Traffic
A two-minute brief the practice manager reads and escalates only when it matters, plus your own Search Console and Bing data beside the visibility score — so the marketing review has a number the agency does not control.
Less time. Less spend. More found.
What a normal month looks like before ScoutRival, and after. Same practice, same surgeon, better instrumentation.
Figures are modelled from a typical single-surgeon practice. The third card is what the product measures — no patient imagery is generated and no outcome is promised.
In 60 seconds, see what AI tells your patients.
No card, no call. Drop your site in — we’ll show you the recovery and cost answers patients are reading, and why your own pages are not among them.
The full report lists every prompt you’re missing and the top 3 actions to fix it.
Free · no credit card · this is a sample — your real scan runs live
Three ways to solve this. One fits a practice.
A medical-marketing agency, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.
Marketing agency
- Rarely measures AI visibility
- Competitor watch not in scope
- Direction on a monthly call
- Writes content — in 2–4 weeks
- Manages reviews and posting
- You own the content — check the contract
Four separate tools
- Tracks AI visibility
- Listening is enterprise-priced
- You interpret all of the data
- Generic content unless you prompt well
- Four logins, none share context
- You own everything you make
ScoutRival
- Two engines, labelled — re-check any day
- Nine channels + founder-level tracking
- A daily brief with one clear action
- Content in your voice, drafted in ~90 seconds
- Branded graphics + one-click WordPress
- Yours forever — export anytime
- Doesn’t manage reviews — keep your reputation platform
- Doesn’t generate before-and-after or patient imagery
Photographic outcome content is where the real compliance risk in this vertical lives — patient identifiability and outcome implication. We deliberately do not generate it, and saying so is what makes a liability-conscious practice comfortable with the rest.
Built for the practice manager who owns the marketing question.
The three months before the consultation — in the words of the practices that own them now.
One patient covers a decade.
Drag to your reality: how many consultations a month do you think you lose to the practice AI names instead of yours?
Patient values vary by procedure mix — use your own. Full plan details on the See the pricing page →
Everything owners ask before they start.
What exactly do I get on day one?
Can we publish AI-assisted content in a surgical practice?
Which AI engines do you check, and how?
Is the score something I can trust and act on?
I already pay an agency. Does this replace them?
What does one seat actually include?
How soon will I show up in AI?
What if it isn’t right for us?
Find out what AI tells your patients about recovery.
Then decide. The scan is free, the report is yours, and nobody calls you.
Your audience runs aesthetic practices. Send them something useful.
If you consult for surgical practices, run an aesthetics community, or serve cosmetic clinics, ScoutRival pays recurring commission on every practice you refer — for as long as they stay.
- Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
- Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
- A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
- Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
- A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.