Nobody asks a friend
what a divorce
actually costs.
They ask a search box, privately, over months. Right now a national directory is answering — with generic content that cannot address your state. That gap is the most winnable in legal marketing.
Free · no card · result in about 60 seconds
Publish “What happens to the house in an Ohio divorce?” It is state-specific, high-volume, and a national site structurally cannot answer it well.
The morning this replaces.
One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.
The questions are private. That is exactly why they go to AI.
People do not ask a friend how much a divorce costs or whether they can move states with their child. They ask privately, over months — and the answers come from national sites that know nothing about your jurisdiction.
A Tuesday at Harbor Family Law.
The months of private research — and the firm that finally shows up in them.
A new client says she had been researching for four months before calling. She could name three websites she had read. None of them were law firms — all national content sites.
Claire’s site lists practice areas and nothing else. She has meant to write about the house question for two years — it comes up in every consultation.
The scan scores the firm 35/100 and shows something more useful than a low number: no Ohio firm is cited for any of the three questions. The field is empty, not lost.
Fifteen state-specific guides live, each approved by an attorney. Clients now arrive having read Harbor’s answer on the question they were most frightened to ask — and the consultation starts somewhere better.
Four jobs a marketing hire would do — in one seat.
Pick the pain. See exactly what the product does about it.
BlogCraft state-specific content
BlogCraft writes the questions clients research privately — cost, custody, what happens to the house, will versus trust — specific to your state, which is the one thing a national directory structurally cannot do. Published to WordPress as a draft for attorney review.
AI-Visibility check
We ask ChatGPT and Gemini the private questions clients ask months before instructing anyone, and score how often your firm is named. In this vertical the first scan usually shows no local firm cited at all.
SEO audit + one-click publish
A 31-point audit grades the site and hands you the specific fixes with the code. Then every new guide publishes to WordPress in one click, as a draft you approve.
Competitor watch + Daily Brief
Watch the firms you compete with across nine channels. Honest note: family-law firms publish infrequently, so expect a quieter feed than other industries — the value here is the content and visibility half, and the monitoring matters the day a competitor does start.
Less time. Less spend. More found.
What a normal month looks like before ScoutRival, and after. Same firm, same caseload pressure, one channel more.
Figures are modelled from a typical small firm. The third card is what the product measures — estate content in particular compounds for years, but we won’t promise a matter count nobody can promise.
In 60 seconds, see who answers your clients’ hardest question.
No card, no call. Drop your domain in — we’ll show you what AI says about divorce cost and the house in your state, and whether any local firm is cited at all.
The full report lists every prompt you’re missing and the top 3 actions to fix it.
Free · no credit card · this is a sample — your real scan runs live
Three ways to solve this. One fits a small firm.
A legal-marketing agency, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.
Marketing agency
- Rarely measures AI visibility
- Competitor watch not in scope
- Direction on a monthly call
- Writes content — in 2–4 weeks
- Manages reviews and posting
- You own the content — check the contract
Four separate tools
- Tracks AI visibility
- Listening is enterprise-priced
- You interpret all of the data
- Generic content unless you prompt well
- Four logins, none share context
- You own everything you make
ScoutRival
- Two engines, labelled — re-check any day
- Nine channels + founder-level tracking
- A daily brief with one clear action
- Content in your voice, drafted in ~90 seconds
- Branded graphics + one-click WordPress
- Yours forever — export anytime
- Doesn’t manage reviews — keep your reputation tool
- Competitor feed is quieter here — family-law firms publish rarely
The second one is unusual to admit and worth admitting. Signal density in this vertical is genuinely lower than in trades or aesthetics, so the daily brief reads more like a weekly file. Setting that expectation stops a good customer feeling misled in week three.
Built for the firm whose clients research alone.
The months of private reading — in the words of the firms that finally show up in them.
Two retained matters cover the year.
Drag to your reality: how many clients a month do you think you lose to the answer you did not write?
Fees vary widely by matter type — use your own. Full plan details on the See the pricing page →
Everything owners ask before they start.
What exactly do I get on day one?
I’m not comfortable marketing on people’s distress.
Which AI engines do you check, and how?
Is the score something I can trust and act on?
I already pay an agency. Does this replace them?
What does one seat actually include?
How soon will I show up in AI?
What if it isn’t right for us?
Find out who answers your clients’ hardest question.
Then decide. The scan is free, the report is yours, and nobody calls you.
Your audience runs family law firms. Send them something useful.
If you consult for small firms, run a legal community, or build attorney websites, ScoutRival pays recurring commission on every firm you refer — for as long as they stay.
- Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
- Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
- A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
- Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
- A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.