For Fractional CMOs & Consultants

Ninety days to
prove value.
Here is your baseline.

You are hired on a “show me results” mandate with no team and no tooling budget. This gives you a measured baseline in week one, a re-measure at day 90, and a daily brief per client that makes the work visible in between.

5 client brands, one loginBYOK = zero AI costPer-brand access scoping

Free · no card · result in about 60 seconds

Live · 2 engines checked
scoutrival.com/scan · your two biggest clients Live
Prompt tested
 
ChatGPT
Cited 5 sources — the client’s main competitor, twice.
Web-grounded
Gemini
Recalled the competitor by name.
Memory probe
0
AI-visibility 36/100 (±8). A measured starting point, in writing, on day one of the engagement. That is your before. The day-90 re-measure is your after.
Tomorrow’s brief · action #1

Most fractional engagements die because value is asserted rather than shown. A baseline you took in week one is the most valuable artefact you can produce.

See it in 84 seconds

The morning this replaces.

One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.

1:24 runtime10 beats4K light themeVO included
01The problem

You are hired to show results, with no tools and no team.

The engagement is ninety days and the client wants evidence. Enterprise tooling is out of budget, point tools do not talk to each other, and building a reporting stack is not what you were hired for.

0–5
Clients, which is exactly the five-brand cap.
No awkward upgrade conversation, no cap negotiation. The plan architecture happens to match how a fractional practice is actually shaped.
Structural fit
0 days
To demonstrate value or lose the engagement.
And “we improved brand awareness” does not survive a renewal conversation. You need a number you took at the start.
Category observation
$29.80
Per client brand at five brands.
Which you can absorb or pass through. Either way it does not dent a fractional retainer.
Plan economics
BYOK
Puts generation on your own AI key at zero credits.
So content volume does not erode your margin as the engagement scales.
Plan mechanics
02A day in the life
Illustrative scenario

A Monday at a fractional CMO practice.

Week one of a ninety-day mandate.

1
Week 1 · Dana, fractional CMO

New engagement, three months, a founder who wants to see movement. She has no tooling, no team and no baseline — which means at day 90 she will be arguing from anecdote.

No baselineValue asserted, not shown
2
The gap

She juggles four clients with four different stacks. Nothing is comparable, nothing is repeatable, and every report is built from scratch.

4 stacksReports from scratch
3
Week 1, day 2 · ScoutRival

She runs a baseline on all four clients in under ten minutes. Scores, competitor share of voice, technical blockers — in writing, timestamped, on day two of the engagement.

10 minutesBaseline captured
Day 90

She re-runs the same measurement. The before-and-after is the renewal conversation — and the daily brief has made her visible to the client every morning in between.

Evidence, not anecdote4 renewals$149/mo
03How ScoutRival solves it

Four jobs this does for a fractional practice.

Pick the problem. See exactly what the product does about it.

Week-one measurement

A measured AI-visibility score per client with a confidence band, competitor share of voice, and a 31-criterion technical audit — captured in writing on day one and re-measurable at day 90.

Week-one measurementlive
Day 1 baseline captured, timestamped
Day 90 re-measure, same methodology
Delta shown with confidence band
A before-and-after instead of an argument.
Per client 60 sec5 brandsRe-run any day

Daily Brief per client

A morning brief per client on what their competitors did across nine channels and the single highest-leverage response. Forward it, or use it to arrive at every call already knowing what changed.

Daily Brief per clientlive
Competitor launched a campaign this morning
New service line announced flagged
Recommended response drafted
Visible value between the meetings you are paid for.
2 min/day/clientNine channelsForwardable

Content + graphics included

Long-form articles in each client’s voice, social copy, and branded graphics from a 330-design library. On Agency, bring your own AI key and generation costs zero credits regardless of volume.

Content + graphics includedlive
Article ~90 seconds, client’s voice
Graphics 330 layouts, on brand
BYOK generation at 0 credits
Output that looks like headcount you do not have.
BYOK = $0 AI cost20 languagesDraft-safe

Per-brand access scoping

Five seats with per-brand scoping — a contractor sees one client and nothing else. Extra seats $25 each including 1,000 credits.

Per-brand access scopinglive
Seats 5 included
Scoping contractor sees 1 brand
Extra seats $25 + 1,000 credits
Delegate one engagement without exposing the others.
5 seatsPer-brand scopingRoles included
04The impact

Less time. Less spend. More found.

What a month looks like across a fractional practice. Same clients, evidenced value.

Your cost, per month
$29.80
per client brand — under an hour of your billable rate
Tool cost, 5 clients $149 total
Cost per client brand $29.80
As % of a fractional retainer under 1%
AI generation cost with BYOK $0
Your delivery, per client
~0 min
to produce a monthly client report
Building a baseline not possible ~5 min
Monthly report assembly ~2 hr ~15 min
Writing the month’s content ~4 hr under 1 min
Daily competitive read ~30 min 2 min
What changes commercially
0 days
from baseline to evidenced re-measure
Value at renewal asserted measured
Client visibility between meetings low daily
Clients you can serve well capped by admin higher
Stacks to maintain 4 different 1

Figures are modelled from a typical 3–5 client fractional practice. ⚠️ Not a white-label platform — see the comparison.

05Your free scan

Baseline your two biggest clients in ten minutes.

Free, no card. Take the measurement now and you have a before-and-after at day 90 instead of an argument.

Scanning…2 engines
ChatGPT · grounded
Cited 5 sources — the client’s main competitor, twice.
not named
Competitor activity
Recalled the competitor by name.
tracked
36

The full report lists every prompt you’re missing and the top 3 actions to fix it.

Get my full report →

Free · no credit card · this is a sample — your real scan runs live

01 Enter your site
02 We test your money prompts
03 You get the report — no call
06vs. what you use today

Three ways to instrument a fractional practice.

Enterprise tooling, a stack of point tools, or one seat. Including the thing that loses us deals.

Option A

Marketing agency

Enterprise suites: $199–1,000+/mo
  • Rarely measures AI visibility
  • Competitor watch not in scope
  • Direction on a monthly call
  • Writes content — in 2–4 weeks
  • Manages reviews and posting
  • You own the content — check the contract
Real expertise, real cost. You wait on someone else’s calendar, and the knowledge leaves when they do.
Option B

Four separate tools

~$180–290 / month
  • Tracks AI visibility
  • Listening is enterprise-priced
  • You interpret all of the data
  • Generic content unless you prompt well
  • Four logins, none share context
  • You own everything you make
Cheaper than an agency — but you become the integration layer, and that’s the job you didn’t want.
Built for a business like yours Option C

ScoutRival

One seat · see pricing →
  • Two engines, labelled — re-check any day
  • Nine channels + founder-level tracking
  • A daily brief with one clear action
  • Content in your voice, drafted in ~90 seconds
  • Branded graphics + one-click WordPress
  • Yours forever — export anytime
  • **Not a white-label platform** — our branding on reports, no custom domain
  • Five-brand cap — fine at 2–5 clients, binding above that
The last two are deliberate. We’d rather you knew now than found out in month two — everything else is in one seat.
Run my free scan

The five-brand cap fits a fractional practice almost exactly, which is why this archetype scores so well. But if you are running eight engagements, say so before signing. And if your clients must never see a vendor name, the affiliate programme is the better fit.

07What owners tell us

Built for the consultant who is the marketing department.

Ninety days to prove it — in the words of the fractionals who did.

08The math

Under 1% of a fractional retainer.

Drag to your engagement count: what the tooling costs against what you bill.

Client engagements3
151015
Annual billings across engagements
At roughly $6,000 — conservative monthly fractional CMO retainer per client.
vs
ScoutRival / yr
$1,788 (Agency, 5 brands)
Visibility, competitor intel, content and publishing — less than what you’re losing.

Fractional retainers vary widely by scope and seniority — use your own. Full plan details on the See the pricing page →

09FAQ

Everything owners ask before they start.

What exactly do I get on day one?
Five client brands under one login — each with an AI-visibility baseline across ChatGPT and Gemini, competitor monitoring across nine channels, a daily brief, a 31-criterion audit, and content generation in each client’s voice. Five seats with per-brand scoping. About ten minutes to baseline four clients.
Does it fit how a fractional practice actually works?
Unusually well, which is why this is our highest-scoring consultant archetype. Two to five clients maps exactly onto the five-brand cap — no upgrade conversation. BYOK removes AI cost from your margin. And the day-one baseline plus day-90 re-measure is precisely the artefact a “prove value in 90 days” mandate demands.
Which AI engines do you check, and how?
Two, and we label which is which. ChatGPT runs web-grounded, so it cites live sources and we show you those citations. Gemini runs as a memory probe — what the model already believes about your market, without citations. They’re deliberately different signals, and reading them together tells you more than a single number would.
Is the score something I can trust and act on?
Yes — because we show you the working. You get a weighted 0–100 score with a confidence band, share of voice against the competitors you actually have, and the receipts behind every answer. AI answers shift between runs, so we show the band rather than a false-precision ranking — and you can re-check any day to watch it move.
I already pay an agency. Does this replace them?
It can, and plenty of owners use it that way. But the sharper move is to ask your agency what your AI-visibility score is. If they have an answer, keep them — you have a good agency. If they don’t, you’ve found the gap, and one seat gives you an independent instrument to measure their work every month for a fraction of the retainer.
What does one seat actually include?
AI-visibility tracking across both engines, nine-channel competitor monitoring with founder-level LinkedIn, the daily brief, content generation in your voice, branded graphics from a 330-design library, long-form articles with one-click WordPress publishing, a 31-point site audit, and Google Search Console plus Bing traffic. On Pro and Agency you can connect your own AI key and generate at zero credit cost. [See the full comparison →](/pricing)
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks. What you get on day one is the measurement — exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
What if it isn’t right for us?
Start free — no card, and the scan costs nothing. Paid plans carry a 14-day money-back guarantee, you can cancel anytime with no lock-in, and everything you generate exports as HTML, Markdown, PDF or plain text. What you create is yours whether you stay or not. Two things to be clear about: it is not white-label, and the cap is five brands. If you run more than five engagements, tell us the number before you sign.
Two minutes, no card

Baseline your clients this week.

Then decide. The scan is free, the report is yours, and nobody calls you.

Brief to SlackTelegramDiscordWordPress draftsExport anytime
Partner programme

Prefer to recommend it than resell it?

The affiliate programme pays recurring commission on every client or peer you refer — reviewed individually, with the rate set on fit rather than a tier table.

  • Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
  • Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
  • A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
  • Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
  • A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.

How it works

1
Apply in about two minutes
Tell us who your audience is. No traffic minimum.
2
We review it by hand
Every application is read by a person. Rate set on audience fit, not a tier table.
3
You get a link and your rate
Share this page, the free scan, or your own write-up. Tracked for 30 days.
4
You earn every month they stay
Commission clears after a 45-day hold, $50 minimum payout, visible in your dashboard.
Recurring
not one-off
30 days
attribution window
Per-partner
rate set on fit