For Local-SEO & GEO Agencies

You sell “get found.”
Half of it is
unmeasured.

Your clients are asking about AI answers and you are improvising. This is the measurement layer — two engines with confidence bands, share of voice against named competitors, and a content engine that closes the loop.

Two engines, labelledConfidence bands, not fake ranksBYOK = zero AI cost

Free · no card · result in about 60 seconds

Live · 2 engines checked
scoutrival.com/scan · your own agency site Live
Prompt tested
 
ChatGPT
Cited 4 sources — a competing agency, twice.
Web-grounded
Gemini
Recalled a rival agency by name.
Memory probe
0
AI-visibility 38/100 (±8). We ran it on your site, not a client’s. A competing agency is cited for your own money query — which is true for most agencies, and that is the interesting part.
Tomorrow’s brief · action #1

Nobody is measuring the thing everyone is now selling. That gap is your differentiator, and it starts with being able to prove it about yourself.

See it in 84 seconds

The morning this replaces.

One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.

1:24 runtime10 beats4K light themeVO included
01The problem

You are selling a service nobody has instrumented.

GEO retainers are being sold everywhere. Almost none of them come with a defensible measurement — which is exactly the vulnerability a sophisticated client will find.

$1k–8k
Monthly retainers for AI-visibility work.
Entry programmes $1,000–2,500, mid-market $3,000–8,000. Real money, being charged against measurement most agencies cannot defend in a QBR.
GEO agency pricing 2026 · verify
$29.80
Per client brand at five brands.
Under 3% of an entry retainer. Monitoring-style services carry very high gross margin because delivery is a subscription.
GEO reseller economics 2026 · verify
Higher
Margin than the legacy SEO it sits beside.
Because the deliverable is measurement plus content rather than link acquisition. Most agencies are already doing the tactics without packaging them.
Category analysis · verify
The question
You cannot currently answer with evidence.
“Are we in the AI answers, and how do you know?” A number without an error bar does not survive a technical client’s first follow-up.
Category observation
02A day in the life
Illustrative scenario

A Wednesday at a local-SEO agency.

The QBR question that had no defensible answer.

1
Wednesday · Marcus, agency owner

A client’s marketing director asks how the AI-visibility work is measured. Marcus describes a process. She asks what the confidence interval is. He does not have one.

No defensible numberCredibility exposed
2
The gap

He has been selling GEO for eight months using screenshots and manual prompt checks. It works until someone technical asks how the sample was constructed.

Screenshots as evidenceNo methodology
3
Friday · ScoutRival, day one

He runs the scan on his own agency site first. 38/100, a competitor cited for his money query. Then he reads the methodology — two engines labelled, confidence bands, and an explicit refusal to score llms.txt with the evidence why.

60 seconds$0
One quarter later

Five clients on measured AI-visibility retainers. The QBR now opens with a score, a band and share of voice — and the methodology page is something he sends clients rather than avoids.

$149/mo costDefensible in QBR5 brands
03How ScoutRival solves it

Four jobs this does for an SEO agency.

Pick the problem. See exactly what the product does about it.

Honest measurement architecture

A weighted 0–100 score with a confidence band, share of voice against named competitors, and a distinct state for “the engine did not run” versus “ran and did not name you.” A delta smaller than its own error bar shows as flat, not as progress.

Honest measurement architecturelive
Score 0–100 with confidence band
SoV against named competitors
“Didn’t run” ≠ “ran and said no” distinguished
A methodology you can hand a technical client.
Two enginesConfidence bandsReceipts on every answer

Documented refusals

We refuse to score llms.txt and publish the evidence why — no major AI system fetches it in practice. If you have been asked to sell it, this is your out, with a source rather than an opinion.

Documented refusalslive
llms.txt explicitly not scored
Reason published with evidence
Gemini ungrounded by design, and we say why
The credibility of saying no to something the category is selling.
DocumentedDefensibleClient-shareable

BlogCraft closes the loop

The audit finds the gap; the GEO pipeline writes the piece with answer-first structure, FAQ schema and entity density; it publishes to the client’s WordPress as a draft. Measurement and remediation in one subscription.

BlogCraft closes the looplive
Audit 31 criteria
Article drafted in ~90 seconds
Citation-probability scored live
You bill for the fix, not just the finding.
BYOK = $0 AI costDraft-safe20 languages

Agency plan mechanics

Five brands, five seats, per-brand access scoping so a contractor sees one client only. Extra seats $25 each with 1,000 credits. Bring your own AI key and generation runs at zero credits.

Agency plan mechanicslive
Brands → 5 · Seats 5
Scoping per-brand
BYOK generation at 0 credits
$29.80 per client brand, all in.
5 brands+$25 per seatBYOK included
04The impact

Less time. Less spend. More found.

What a month looks like before and after. Same clients, defensible evidence.

Your margin, per month
$29.80
per client brand, against retainers of $1,000–8,000
Tool cost, 5 brands $149 total
Cost per client brand $29.80
Typical entry retainer $1,000–2,500
Tool as % of retainer under 3%
Your delivery, per client
~0 min
to produce a defensible monthly report
Manual prompt checking ~2 hr ~5 min
Building the QBR slide ~1 hr ~10 min
Writing the month’s article ~4 hr under 1 min
Publishing to client site ~15 min 1 click
What changes commercially
Defensible
measurement you can hand to a technical client
Evidence in a QBR screenshots score + band + receipts
The llms.txt question awkward documented refusal
Measurement vs remediation measurement only both, one subscription
Clients per account manager capped by manual work higher

Retainer figures are published 2026 market rates and vary by market and scope. ⚠️ Not a white-label platform — see the comparison.

05Your free scan

Run it on your own site first.

Not a client’s. Most agencies do not like what it finds about them — which is exactly why it is the right first test of whether the measurement is real.

Scanning…2 engines
ChatGPT · grounded
Cited 4 sources — a competing agency, twice.
not named
Competitor activity
Recalled a rival agency by name.
tracked
38

The full report lists every prompt you’re missing and the top 3 actions to fix it.

Get my full report →

Free · no credit card · this is a sample — your real scan runs live

01 Enter your site
02 We test your money prompts
03 You get the report — no call
06vs. what you use today

Three ways to measure this. One closes the loop.

A dedicated monitoring tool, a manual process, or a seat that also writes the fix. Including the thing that loses us deals.

Option A

Marketing agency

Monitoring-only tools: $25–333/mo per seat
  • Rarely measures AI visibility
  • Competitor watch not in scope
  • Direction on a monthly call
  • Writes content — in 2–4 weeks
  • Manages reviews and posting
  • You own the content — check the contract
Real expertise, real cost. You wait on someone else’s calendar, and the knowledge leaves when they do.
Option B

Four separate tools

~$180–290 / month
  • Tracks AI visibility
  • Listening is enterprise-priced
  • You interpret all of the data
  • Generic content unless you prompt well
  • Four logins, none share context
  • You own everything you make
Cheaper than an agency — but you become the integration layer, and that’s the job you didn’t want.
Built for a business like yours Option C

ScoutRival

One seat · see pricing →
  • Two engines, labelled — re-check any day
  • Nine channels + founder-level tracking
  • A daily brief with one clear action
  • Content in your voice, drafted in ~90 seconds
  • Branded graphics + one-click WordPress
  • Yours forever — export anytime
  • **Not a white-label platform** — our branding on reports, no custom domain, no reseller portal
  • Two engines, not four — Claude and Perplexity are not called
The last two are deliberate. We’d rather you knew now than found out in month two — everything else is in one seat.
Run my free scan

Both will come up in your evaluation, so here they are first. On engines: Gemini runs ungrounded deliberately, because Google’s grounding terms prohibit analysing or indexing grounded results — which is a line-by-line description of a visibility tracker. Any vendor claiming four grounded engines is either misreading those terms or not reading them. On white-label: if invisible delivery is your model, take the affiliate programme instead.

07What owners tell us

Built for the agency that gets asked how it knows.

The QBR question — in the words of the agencies that can now answer it.

08The math

Five clients. $149. Under 3% of the retainer.

Drag to your client count: what the line is worth against what it costs.

Client brands you would put on it3
151015
Annual revenue from the line
At roughly $1,400 — conservative monthly retainer for a measured AI-visibility programme.
vs
ScoutRival / yr
$1,788 (Agency, 5 brands)
Visibility, competitor intel, content and publishing — less than what you’re losing.

Entry AI-visibility retainers run $1,000–2,500/month, mid-market $3,000–8,000. Full plan details on the See the pricing page →

09FAQ

Everything owners ask before they start.

What exactly do I get on day one?
Five client brands, each with a measured AI-visibility score with a confidence band, share of voice against named competitors, a 31-criterion audit, nine-channel competitor monitoring, and a GEO content pipeline that publishes to each client’s WordPress as a draft. Plus a methodology you can hand a client without hedging.
Why only two engines?
Because two is what we can measure honestly. ChatGPT runs web-grounded with citations. Gemini runs as an ungrounded memory probe — deliberately, because Google’s Grounding-with-Search terms prohibit analysing, caching or indexing grounded results, which is precisely what a visibility tracker does. We would rather explain that than claim four engines and hope nobody reads the terms.
Which AI engines do you check, and how?
Two, and we label which is which. ChatGPT runs web-grounded, so it cites live sources and we show you those citations. Gemini runs as a memory probe — what the model already believes about your market, without citations. They’re deliberately different signals, and reading them together tells you more than a single number would.
Is the score something I can trust and act on?
Yes — because we show you the working. You get a weighted 0–100 score with a confidence band, share of voice against the competitors you actually have, and the receipts behind every answer. AI answers shift between runs, so we show the band rather than a false-precision ranking — and you can re-check any day to watch it move.
I already pay an agency. Does this replace them?
It can, and plenty of owners use it that way. But the sharper move is to ask your agency what your AI-visibility score is. If they have an answer, keep them — you have a good agency. If they don’t, you’ve found the gap, and one seat gives you an independent instrument to measure their work every month for a fraction of the retainer.
What does one seat actually include?
AI-visibility tracking across both engines, nine-channel competitor monitoring with founder-level LinkedIn, the daily brief, content generation in your voice, branded graphics from a 330-design library, long-form articles with one-click WordPress publishing, a 31-point site audit, and Google Search Console plus Bing traffic. On Pro and Agency you can connect your own AI key and generate at zero credit cost. [See the full comparison →](/pricing)
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks. What you get on day one is the measurement — exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
What if it isn’t right for us?
Start free — no card, and the scan costs nothing. Paid plans carry a 14-day money-back guarantee, you can cancel anytime with no lock-in, and everything you generate exports as HTML, Markdown, PDF or plain text. What you create is yours whether you stay or not. Two things to be clear about: it is not a white-label platform, and we run two engines rather than four. Both are deliberate and both are explained rather than buried.
Two minutes, no card

Run it on your own site and see.

Then decide. The scan is free, the report is yours, and nobody calls you.

Brief to SlackTelegramDiscordWordPress draftsExport anytime
Partner programme

Not ready to resell? Refer instead.

You have the audience — newsletters, YouTube, a course. The affiliate programme pays recurring commission on every referral, reviewed individually with the rate set on audience fit.

  • Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
  • Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
  • A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
  • Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
  • A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.

How it works

1
Apply in about two minutes
Tell us who your audience is. No traffic minimum.
2
We review it by hand
Every application is read by a person. Rate set on audience fit, not a tier table.
3
You get a link and your rate
Share this page, the free scan, or your own write-up. Tracked for 30 days.
4
You earn every month they stay
Commission clears after a 45-day hold, $50 minimum payout, visible in your dashboard.
Recurring
not one-off
30 days
attribution window
Per-partner
rate set on fit