The burst pipe
is decided
in ninety seconds.
That call goes to whoever is top of the map, and we are not going to pretend otherwise. The repipe, the water-heater replacement, the sewer line — those are researched for a week, they are the better margin, and nobody local is competing for them.
Free · no card · result in about 60 seconds
Publish “What it costs to repipe a house in Sacramento — and why quotes vary so much.” Highest-value job you do, most researched, and completely unclaimed locally.
The morning this replaces.
One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.
Half your business is unwinnable with content. The better half is not.
We would rather tell you which half is which. Emergencies go to the map pack. Planned work is decided over days of reading, and that is entirely open.
A Wednesday at Meridian Plumbing.
The two halves of the business, and which one is winnable.
He is paying for emergency leads that convert at about one in seven. The repipe jobs — four times the ticket, half the stress — come in rarely and unpredictably.
He asks ChatGPT what a repipe costs in Sacramento. A national site answers with a national average. No local plumber appears for any planned-work question.
The scan scores him 36/100 and, unusually, tells him what it cannot help with: the emergency queries. Then it shows eight planned-work questions with no local competition at all.
Eight planned-work guides live — repiping, water heaters, sewer lines, tankless comparisons. The high-ticket jobs stopped being random. The emergency lead spend continues unchanged.
Four jobs a marketing hire would do — in one seat.
Pick the pain. See exactly what the product does about it.
BlogCraft planned-work content
BlogCraft writes the planned-work questions homeowners research for days — repipe cost, tankless versus tank, sewer-line replacement, why quotes vary — with local context a national cost site cannot supply.
AI-Visibility check
We ask ChatGPT and Gemini your planned-work questions and score how often you are named. We also show you plainly which queries are map-pack-decided and therefore outside what content can influence.
Competitor watch + Daily Brief
Watch independents and platform-owned brands across nine channels including founder-level LinkedIn, where an acquisition appears before any announcement.
SEO audit + one-click publish
A 31-point audit finds the duplicated city pages almost every plumbing site has and gives you the fix with the code.
Less time. Less spend. More found.
What a normal month looks like before ScoutRival, and after. Same trucks, same techs, better jobs.
Figures are modelled from a typical independent shop. We are deliberately showing "unchanged" for emergency demand — content does not influence a ninety-second map-pack decision and we will not imply otherwise.
In 60 seconds, see which half of your market is winnable.
No card, no call. Drop your site in — we’ll show you the planned-work questions nobody local is answering, and be straight about the emergency queries we can’t help with.
The full report lists every prompt you’re missing and the top 3 actions to fix it.
Free · no credit card · this is a sample — your real scan runs live
Three ways to solve this. One fits an independent.
An agency, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.
Marketing agency
- Rarely measures AI visibility
- Competitor watch not in scope
- Direction on a monthly call
- Writes content — in 2–4 weeks
- Manages reviews and posting
- You own the content — check the contract
Four separate tools
- Tracks AI visibility
- Listening is enterprise-priced
- You interpret all of the data
- Generic content unless you prompt well
- Four logins, none share context
- You own everything you make
ScoutRival
- Two engines, labelled — re-check any day
- Nine channels + founder-level tracking
- A daily brief with one clear action
- Content in your voice, drafted in ~90 seconds
- Branded graphics + one-click WordPress
- Yours forever — export anytime
- Doesn’t manage your Google Business Profile or map-pack rank
- Doesn’t replace Local Services Ads for emergency calls
For plumbing these are not caveats, they are the headline. Emergency work is the majority of most shops’ volume and it is decided somewhere we have no influence. A contractor who buys expecting otherwise churns angrily, and rightly.
Built for the owner who is the marketing team.
The planned work, not the panic — in the words of the shops that made it predictable.
One repipe covers three years.
Drag to your reality: how many planned jobs a month do you think you lose to whoever got found first?
Job values vary by scope — use your own. Full plan details on the See the pricing page →
Everything owners ask before they start.
What exactly do I get on day one?
Will this help with emergency calls?
Which AI engines do you check, and how?
Is the score something I can trust and act on?
I already pay an agency. Does this replace them?
What does one seat actually include?
How soon will I show up in AI?
What if it isn’t right for us?
Find out which half of your market is winnable.
Then decide. The scan is free, the report is yours, and nobody calls you.
Your audience runs plumbing companies. Send them something useful.
If you coach contractors, run a trade community, or serve home-service businesses, ScoutRival pays recurring commission on every company you refer — for as long as they stay.
- Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
- Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
- A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
- Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
- A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.