For Web & WordPress Agencies

Your clients are asking.
You don’t have
an answer.

“Why don’t we show up in ChatGPT?” is now a standard client call, and most agencies are improvising. This turns an uncomfortable question into a billable, evidenced service line — running on the WordPress sites you already maintain.

5 client brands, one loginPublishes to sites you already runBYOK = zero AI cost

Free · no card · result in about 60 seconds

Live · 2 engines checked
scoutrival.com/scan · a client site from your portfolio Live
Prompt tested
 
ChatGPT
Cited 5 sources — a competitor of your client, twice.
Web-grounded
Gemini
Recalled your client’s rival by name.
Memory probe
0
AI-visibility 34/100 (±8). Your client’s direct competitor is named for their money query. And a crawler directive on the site you built is blocking answer-time AI access — a hosting default nobody chose.
Tomorrow’s brief · action #1

That finding is your next client conversation. It is not a criticism of the build; it is a service line that did not exist when you built it.

See it in 84 seconds

The morning this replaces.

One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.

1:24 runtime10 beats4K light themeVO included
01The problem

Project work ended. The retainer question did not.

You spent years converting builds into care plans. Hosting and updates are a hard sell at renewal. AI visibility is the first genuinely new retainer line in a decade — and it rides the sites you already own.

$29.80
Per client brand, at five brands.
Against an AI-visibility service the market currently prices at $1,000–8,000/month. The tool is under 3% of what it lets you charge.
GEO agency pricing 2026 · verify
0–60%
Typical white-label markup on GEO services.
With very high gross margin, because delivery is a subscription rather than labour hours you have to staff.
GEO reseller pricing 2026 · verify
Standard
The “why aren’t we in ChatGPT?” client call.
You are getting it weekly and improvising an answer. Every week without measurement is a week the client wonders what else you are not tracking.
Category observation · verify
You own
The asset AI visibility optimises.
No other vendor has your access. One-click WordPress publishing works on day one because the credentials are already yours.
Structural advantage
02A day in the life
Illustrative scenario

A Thursday at a six-person WordPress shop.

The client call nobody had an answer for.

1
Thursday · Priya, agency owner

A retainer client asks, on a routine call, why they do not appear in ChatGPT. Priya says she will look into it. She has no instrument, no benchmark, and no idea where to start.

No answerConfidence dented
2
The gap

Care plans are hosting, updates and backups. Clients see them as insurance, not growth — which is why every renewal is a negotiation about price.

Care plan = insuranceRenewal pressure
3
Monday · ScoutRival, day one

She runs the free scan on that client. Score 34/100, a competitor cited for their money query, and a crawler directive blocking AI access — on a site her team built. That finding is the whole conversation.

60 seconds$0
One quarter later

Five clients on an AI-visibility line at $850/month each. Tool cost: $149 total. The care plan is now a growth service — and renewal conversations changed completely.

$149/mo cost$4,250/mo revenue5 brands
03How ScoutRival solves it

Four jobs this does for an agency.

Pick the problem. See exactly what the product does about it.

AI-Visibility check

A measured score across two engines — web-grounded ChatGPT with citations and Gemini as a memory probe — with a confidence band, share of voice against the client’s named competitors, and the receipts behind every answer. Re-run any day, for any client.

AI-Visibility checklive
Client not named for money query competitor cited
Second client named ✓ share of voice 41%
📊 Confidence band shown on every score
The uncomfortable question becomes your best QBR slide.
Per client 60 sec5 brands includedRe-run any day

A new retainer line

The 31-criterion audit gives you a repeatable, evidenced first deliverable — the hardest thing to invent from scratch. Fix cards are written as implementation instructions, which is work you already sell by the hour.

A new retainer linelive
Audit 31 criteria across 6 pillars
Fix cards why, steps, code, where to change it
Deliverable repeatable per client
A growth service instead of insurance.
$29.80 per brandResells at $1k–8kBillable fixes

BlogCraft + one-click publish

Long-form articles in each client’s voice, structured for citation, pushed to their WordPress as a draft — using the access you already have. On Pro and Agency, bring your own AI key and generation costs zero credits.

BlogCraft + one-click publishlive
Article drafted in ~90 seconds
Citation-probability score live
Publishes to client WordPress as draft
Content margin without content headcount.
BYOK = $0 AI costDraft-safe20 languages

Per-brand access scoping

Agency includes five brands, five seats and per-brand access scoping — a contractor sees one client’s data and nothing else. Extra seats are $25 each and add 1,000 credits.

Per-brand access scopinglive
Brands 5 included
Seats 5, +$25 each
Scoping contractor sees 1 client
Delegate without handing over the book.
5 brandsPer-brand scopingRoles included
04The impact

Less time. Less spend. More found.

What a month looks like before and after adding the line. Same clients, same team, a new service.

Your margin, per month
$29.80
per client brand, against a service that resells at $1,000–8,000
Tool cost, 5 brands $149 total
Cost per client brand $29.80
Typical resale per client $850–3,000
Tool as % of resale under 3%
Your delivery, per client
~0 min
to produce a monthly AI-visibility report per client
Run the audit not offered ~5 min
Interpret and write up not offered ~20 min
Draft the month’s article ~4 hr under 1 min
Publish to their WordPress ~15 min 1 click
What changes commercially
0 brands
per close — the best revenue-per-close in the roster
Care plan positioning insurance growth service
The ChatGPT question improvised evidenced
Content per client per month 0–1 4+
Renewal conversation about price about results

Resale figures are published 2026 market rates for AI-visibility retainers and vary widely by market and scope. ⚠️ White-label depth is shallow — see the comparison below before you build a pitch around it.

05Your free scan

Run it free on one client. Keep the report either way.

Pick a client from your portfolio. We’ll show you their AI-visibility score, which competitor is cited instead, and what’s blocking the site — and the report is yours to send on.

Scanning…2 engines
ChatGPT · grounded
Cited 5 sources — a competitor of your client, twice.
not named
Competitor activity
Recalled your client’s rival by name.
tracked
34

The full report lists every prompt you’re missing and the top 3 actions to fix it.

Get my full report →

Free · no credit card · this is a sample — your real scan runs live

01 Enter your site
02 We test your money prompts
03 You get the report — no call
06vs. what you use today

Three ways to add this service. One is a subscription.

Build it yourself, buy a dedicated monitoring tool, or add a seat. The honest comparison — including the thing that loses us deals.

Option A

Marketing agency

Build in-house: $60k+/yr in staff time
  • Rarely measures AI visibility
  • Competitor watch not in scope
  • Direction on a monthly call
  • Writes content — in 2–4 weeks
  • Manages reviews and posting
  • You own the content — check the contract
Real expertise, real cost. You wait on someone else’s calendar, and the knowledge leaves when they do.
Option B

Four separate tools

~$180–290 / month
  • Tracks AI visibility
  • Listening is enterprise-priced
  • You interpret all of the data
  • Generic content unless you prompt well
  • Four logins, none share context
  • You own everything you make
Cheaper than an agency — but you become the integration layer, and that’s the job you didn’t want.
Built for a business like yours Option C

ScoutRival

One seat · see pricing →
  • Two engines, labelled — re-check any day
  • Nine channels + founder-level tracking
  • A daily brief with one clear action
  • Content in your voice, drafted in ~90 seconds
  • Branded graphics + one-click WordPress
  • Yours forever — export anytime
  • **Not a white-label platform** — reports carry ScoutRival branding, no custom domain, no reseller billing portal
  • Five-brand cap — an agency with 30 clients needs a conversation before signing
The last two are deliberate. We’d rather you knew now than found out in month two — everything else is in one seat.
Run my free scan

This is the one that loses deals at the demo, so it belongs in the first conversation. If your model depends on clients never seeing a vendor name, either take the affiliate programme instead or walk away. What genuinely exists: five brands under one login, per-brand access scoping, team roles, and exports (HTML, Markdown, PDF, CSV) you can paste into your own deck. That is enough for the margin argument and it is not invisible delivery.

07What owners tell us

Built for the agency turning builds into retainers.

The client question nobody could answer — in the words of the agencies that can now.

08The math

Five clients. $149. That is the whole model.

Drag to your client count: what an AI-visibility line is worth against what it costs you.

Client brands you would put on it3
151015
Annual revenue from the line
At roughly $850 — conservative monthly resale for an entry-tier AI-visibility retainer.
vs
ScoutRival / yr
$1,788 (Agency, 5 brands)
Visibility, competitor intel, content and publishing — less than what you’re losing.

Resale pricing varies by market and scope; entry AI-visibility retainers run $1,000–2,500/month and mid-market $3,000–8,000. Full plan details on the See the pricing page →

09FAQ

Everything owners ask before they start.

What exactly do I get on day one?
Five client brands under one login, each with an AI-visibility score across ChatGPT and Gemini, a 31-criterion site audit with implementation-ready fix cards, competitor monitoring across nine channels, content generation in each client’s voice, and one-click WordPress publishing using access you already have. Five seats with per-brand scoping. Live in about ten minutes.
Is it white-label?
No, and you should know that before the demo. Reports carry our branding, there is no custom domain and no reseller billing portal. What you get is five brands under one login, per-brand access scoping, team roles, and exports you can paste into your own deck. If your entire model is invisible delivery, the affiliate programme is the better fit and we will say so.
Which AI engines do you check, and how?
Two, and we label which is which. ChatGPT runs web-grounded, so it cites live sources and we show you those citations. Gemini runs as a memory probe — what the model already believes about your market, without citations. They’re deliberately different signals, and reading them together tells you more than a single number would.
Is the score something I can trust and act on?
Yes — because we show you the working. You get a weighted 0–100 score with a confidence band, share of voice against the competitors you actually have, and the receipts behind every answer. AI answers shift between runs, so we show the band rather than a false-precision ranking — and you can re-check any day to watch it move.
I already pay an agency. Does this replace them?
It can, and plenty of owners use it that way. But the sharper move is to ask your agency what your AI-visibility score is. If they have an answer, keep them — you have a good agency. If they don’t, you’ve found the gap, and one seat gives you an independent instrument to measure their work every month for a fraction of the retainer.
What does one seat actually include?
AI-visibility tracking across both engines, nine-channel competitor monitoring with founder-level LinkedIn, the daily brief, content generation in your voice, branded graphics from a 330-design library, long-form articles with one-click WordPress publishing, a 31-point site audit, and Google Search Console plus Bing traffic. On Pro and Agency you can connect your own AI key and generate at zero credit cost. [See the full comparison →](/pricing)
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks. What you get on day one is the measurement — exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
What if it isn’t right for us?
Start free — no card, and the scan costs nothing. Paid plans carry a 14-day money-back guarantee, you can cancel anytime with no lock-in, and everything you generate exports as HTML, Markdown, PDF or plain text. What you create is yours whether you stay or not. Two things to be clear about: it is not a white-label platform, and the cap is five brands. If you run thirty clients, tell us the number before you sign rather than discovering it afterwards.
Two minutes, no card

Run it free on one client this week.

Then decide. The scan is free, the report is yours, and nobody calls you.

Brief to SlackTelegramDiscordWordPress draftsExport anytime
Partner programme

Not ready to resell? Refer instead.

If reselling does not fit your model, the affiliate programme pays recurring commission on every agency or business you refer — reviewed individually, with the rate set on fit.

  • Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
  • Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
  • A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
  • Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
  • A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.

How it works

1
Apply in about two minutes
Tell us who your audience is. No traffic minimum.
2
We review it by hand
Every application is read by a person. Rate set on audience fit, not a tier table.
3
You get a link and your rate
Share this page, the free scan, or your own write-up. Tracked for 30 days.
4
You earn every month they stay
Commission clears after a 45-day hold, $50 minimum payout, visible in your dashboard.
Recurring
not one-off
30 days
attribution window
Per-partner
rate set on fit