For Wedding & Event Vendors

Every year
the calendar
resets to zero.

No repeat business, no residual, no referral engine that fills a season. Every booking is won again from strangers — which is why the marketing never stops, and why it always loses to the actual work.

ChatGPT + Gemini, labelledFree to start, no cardLive in ~5 minutes

Free · no card · result in about 60 seconds

Live · 2 engines checked
scoutrival.com/scan · lanterfieldphoto.com Live
Prompt tested
 
ChatGPT
Cited 4 sources — two wedding marketplaces, no vendor.
Web-grounded
Gemini
Recalled a national marketplace.
Memory probe
0
AI-visibility 38/100 (±9). A wedding marketplace answers all three questions — the same marketplace charging you for placement. No individual vendor is cited at all.
Tomorrow’s brief · action #1

Publish “How many hours of wedding coverage do you actually need?” It is the highest-volume planning question and every answer currently comes from a directory.

See it in 84 seconds

The morning this replaces.

One brief, one action, one approved post — before your first appointment. No feature tour, just the loop.

1:24 runtime10 beats4K light themeVO included
01The problem

You are marketing to strangers, forever.

A restaurant gets regulars. You get one booking per client, ever. That means the top of the funnel can never be neglected — and it always is, because you are shooting.

~0
Repeat customers, by definition.
Every booking is a new stranger who has never heard of you. The acquisition treadmill in this category never slows down, and it resets every January.
Category structure · verify
0%
Of couples vet vendors on Instagram.
With 44% of wedding businesses naming social as their primary channel. Posting is not optional — but during season you are working every weekend.
Wedding industry statistics 2026 · verify
~0k
Wedding businesses in the US.
In any metro there are dozens of comparable vendors at comparable prices. Differentiation is genuinely hard and content is one of the few available levers.
Wedding industry statistics 2026 · verify
0%
Of people now ask AI to find a local business.
Up from 6% a year ago. Couples ask what things cost and how to plan long before they shortlist anyone.
BrightLocal 2026 · verify
02A day in the life
Illustrative scenario

A Tuesday in February at Lanterfield Photography.

Booking season — and the marketing you cannot do in August.

1
February · Nora, owner

Booking season is on and the enquiries are thinner than last year. She looks at a competitor’s Instagram: 23 posts last month. She posted 9 — because from May to October she was shooting every weekend.

23 vs 9 postsSeason = no marketing
2
The gap

She asks ChatGPT what a wedding photographer costs in Nashville. It cites two marketplaces — including the one taking a listing fee from her every month. No actual photographer appears.

Marketplace citedPaying them to outrank her
3
The same week · ScoutRival, day one

The free scan scores her 38/100 and shows the planning questions are entirely unclaimed by vendors. She starts on the free plan to see whether the competitor tracking is worth anything.

60 seconds$0Free plan
By next booking season

Fourteen planning guides live — coverage hours, cost, what to ask, timeline planning — and posts going out from the same brief. Couples now arrive having read her, not a directory.

~2 min/day14 guides live$29/mo
03How ScoutRival solves it

Four jobs a marketing hire would do — in one seat.

Pick the pain. See exactly what the product does about it.

Compose + Daily Brief

The brief decides what to post about and Compose writes it in your voice, with a branded graphic. During season you approve on a phone between shoots instead of staring at a blank caption box on a Sunday night.

Compose + Daily Brieflive
Brand-voice match 0.92
Branded graphic generated done
You paste and publish ~30 sec
The feed keeps moving through the months you cannot touch it.
Per post ~5 minYou publish330 layouts

BlogCraft planning content

BlogCraft writes the planning questions couples search months before shortlisting — cost, coverage hours, what to ask a vendor, timeline — on your own site rather than on a marketplace that charges you for placement.

BlogCraft planning contentlive
“How many hours of coverage” draft ready
Citation-probability score 87
Answer-first block + FAQ schema passed
A channel you own instead of one you rent.
Per article under 1 minYou approveDraft-safe

Competitor watch

Watch the vendors you compete with across nine channels — including Pinterest and TikTok, which drive genuine discovery in this category and which most vendors never track — summarised each morning.

Competitor watchlive
Rival posted 23× last month vs your 9
New package pricing published flagged
Your move: publish the coverage guide drafted
The nightly scroll becomes a two-minute read.
Read time 2 min/dayPinterest + TikTok

SEO audit

A 31-point audit finds what image-heavy portfolio sites always suffer from — page weight, missing structure, no answerable content — and hands you the fixes with the code.

SEO auditlive
Page weight 11.2s to interactive
Answerable content 0 pages
Citability 26
The portfolio that books you finally gets found.
Fix cards includedPublish 1 click
04The impact

Less time. Less spend. More found.

What a normal month looks like before ScoutRival, and after. Same vendor, same season, less panic.

Your time, per month
~0 hr
given back — mostly the Sunday-night caption spiral
Checking rival feeds at night ~3 hr a month 0
Staring at a blank caption box ~3 hr ~5 min a post
Writing planning content ~4 hr under 1 min
Reading the morning brief ~5 min a day
Your stack, per month
4 → 1
four subscriptions and four logins become one seat
AI-visibility tracker $25–83 included
AI writing tool $39–99 included
Design tool for graphics $15–30 included
Competitor / social listening $99+ included
What actually moves
0+
planning questions answered on your own site, not a directory
Prompts where you’re named unknown measured
Planning questions answered 0 14+
Posts published per month 9 30+
Rival pricing changes caught late same week

Figures are modelled from a typical solo vendor. The third card is what the product measures — and the honest caveat: it does not post to Instagram for you, which matters more in this category than most.

05Your free scan

In 60 seconds, see who answers your couples’ first question.

No card, no call. Drop your site in — we’ll show you which marketplace is cited for your market, and whether any actual vendor appears at all.

Scanning…2 engines
ChatGPT · grounded
Cited 4 sources — two wedding marketplaces, no vendor.
not named
Competitor activity
Recalled a national marketplace.
tracked
38

The full report lists every prompt you’re missing and the top 3 actions to fix it.

Get my full report →

Free · no credit card · this is a sample — your real scan runs live

01 Enter your site
02 We test your money prompts
03 You get the report — no call
06vs. what you use today

Three ways to solve this. One fits a solo vendor.

A marketplace listing, a stack of tools, or one seat. The honest comparison — including the two things we don’t do.

Option A

Marketing agency

$300–1,200 / month
  • Rarely measures AI visibility
  • Competitor watch not in scope
  • Direction on a monthly call
  • Writes content — in 2–4 weeks
  • Manages reviews and posting
  • You own the content — check the contract
Real expertise, real cost. You wait on someone else’s calendar, and the knowledge leaves when they do.
Option B

Four separate tools

~$180–290 / month
  • Tracks AI visibility
  • Listening is enterprise-priced
  • You interpret all of the data
  • Generic content unless you prompt well
  • Four logins, none share context
  • You own everything you make
Cheaper than an agency — but you become the integration layer, and that’s the job you didn’t want.
Built for a business like yours Option C

ScoutRival

One seat · see pricing →
  • Two engines, labelled — re-check any day
  • Nine channels + founder-level tracking
  • A daily brief with one clear action
  • Content in your voice, drafted in ~90 seconds
  • Branded graphics + one-click WordPress
  • Yours forever — export anytime
  • Doesn’t post to Instagram for you — you paste and publish
  • Doesn’t replace your marketplace listing overnight
The last two are deliberate. We’d rather you knew now than found out in month two — everything else is in one seat.
Run my free scan

This is the one vertical where the entire marketing identity is the Instagram grid, so the no-auto-posting limitation matters more here than anywhere else. It goes in the first message, not the small print.

07What owners tell us

Built for the vendor who is the marketing team.

Booking season, every year, forever — in the words of the vendors who stopped dreading it.

08The math

One booking covers two years.

Drag to your reality: how many enquiries a month do you think you lose to the directory that outranks you?

Bookings you’re losing / month3
151015
Cost of staying invisible / yr
At roughly $3,200 — conservative average wedding package value.
vs
ScoutRival / yr
$348 (Starter)
Visibility, competitor intel, content and publishing — less than what you’re losing.

Package values vary enormously by service and market — use your own. Full plan details on the See the pricing page →

09FAQ

Everything owners ask before they start.

What exactly do I get on day one?
A measured AI-visibility score across ChatGPT and Gemini for the planning questions couples search, a view of what the vendors you compete with published across nine channels including Pinterest and TikTok, and your first planning guide drafted. Free to start, no card.
Is $29 the right plan for me?
For almost every solo vendor, yes — and we would rather say that than sell you Pro. Starter covers six channels, three competitors and ten tracked prompts, which is a local market properly. Only go higher if you run several brands or genuinely need Pinterest and TikTok tracking.
Which AI engines do you check, and how?
Two, and we label which is which. ChatGPT runs web-grounded, so it cites live sources and we show you those citations. Gemini runs as a memory probe — what the model already believes about your market, without citations. They’re deliberately different signals, and reading them together tells you more than a single number would.
Is the score something I can trust and act on?
Yes — because we show you the working. You get a weighted 0–100 score with a confidence band, share of voice against the competitors you actually have, and the receipts behind every answer. AI answers shift between runs, so we show the band rather than a false-precision ranking — and you can re-check any day to watch it move.
I already pay an agency. Does this replace them?
It can, and plenty of owners use it that way. But the sharper move is to ask your agency what your AI-visibility score is. If they have an answer, keep them — you have a good agency. If they don’t, you’ve found the gap, and one seat gives you an independent instrument to measure their work every month for a fraction of the retainer.
What does one seat actually include?
AI-visibility tracking across both engines, nine-channel competitor monitoring with founder-level LinkedIn, the daily brief, content generation in your voice, branded graphics from a 330-design library, long-form articles with one-click WordPress publishing, a 31-point site audit, and Google Search Console plus Bing traffic. On Pro and Agency you can connect your own AI key and generate at zero credit cost. [See the full comparison →](/pricing)
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks. What you get on day one is the measurement — exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
What if it isn’t right for us?
Start free — no card, and the scan costs nothing. Paid plans carry a 14-day money-back guarantee, you can cancel anytime with no lock-in, and everything you generate exports as HTML, Markdown, PDF or plain text. What you create is yours whether you stay or not. One thing worth being completely clear on: it does not post to Instagram for you. It writes the caption and makes the graphic; you paste and publish, about thirty seconds. If auto-posting is what you need, a scheduler is the better spend.
Two minutes, no card

Find out who answers your couples’ first question.

Then decide. The scan is free, the report is yours, and nobody calls you.

Brief to SlackTelegramDiscordWordPress draftsExport anytime
Partner programme

Your audience runs wedding businesses. Send them something useful.

If you educate wedding vendors, run a creative community, or serve the events industry, ScoutRival pays recurring commission on every vendor you refer — for as long as they stay.

  • Recurring commission, not one-off. You earn every month they stay, not just on the first payment.
  • Your rate is set on fit. Reviewed individually on your audience and authority — not a flat rate everyone gets.
  • A link that does the work. Send this page. The free scan gives them a specific finding in about a minute — no demo call to book.
  • Nothing you have to defend. Two engines, labelled. No invented rankings. We say what the product doesn’t do, so you’re never the one over-promising.
  • A 30-day attribution window and a partner dashboard showing clicks, signups and earnings.

How it works

1
Apply in about two minutes
Tell us who your audience is. No traffic minimum.
2
We review it by hand
Every application is read by a person. Rate set on audience fit, not a tier table.
3
You get a link and your rate
Share this page, the free scan, or your own write-up. Tracked for 30 days.
4
You earn every month they stay
Commission clears after a 45-day hold, $50 minimum payout, visible in your dashboard.
Recurring
not one-off
30 days
attribution window
Per-partner
rate set on fit