Let’s be straight: Competitors App sees more of your rival’s world than we do — every newsletter they send, their reviews, their traffic curve, even TikTok. If pure surveillance is what you want, it’s a good product and we’ll say so. But it hands you a report, and it charges you per competitor — so watching five costs $74.75/mo at their July promo rate, and $149.50 at list. ScoutRival is $29 flat for five, and at the end of our day the article is already written.
No card required · Live in ~5 minutes · 14-day money-back on paid plans
…and the work still arrives as a recommendation.
Here is the thing almost nobody notices until the second invoice: Competitors App bills you per competitor. Not per account — per rival, per month. So the fifth competitor you’d quite like to keep an eye on isn’t free. It’s another line on the bill.
On their Business tier that’s $14.95 each at the July promo rate — five rivals is $74.75 a month. At the list price they show struck through, the same five are $149.50. And LinkedIn isn’t included: it’s another $6.95 per competitor. Watching your market gets more expensive the more of it you want to watch.
ScoutRival is $29 flat and five competitors are simply in it. Thirty of them are in the Agency plan. We don’t charge you for being curious — and at 7am you get a brief that says what moved, what it means, and the three things to do before lunch.
A recommendation is a to-do. A draft is done work.
This is the whole comparison, and it’s worth sitting with for a second. Competitors App will tell you — accurately, thoroughly, daily — that your rival published a piece on emergency callouts, changed their pricing page, and picked up eleven new reviews. Then the email ends.
And you are exactly where you were, except now you know. You still have to decide what to do, still have to write the thing, still have to get it live — at eleven at night, after the last job. That gap between knowing and doing is where small businesses quietly lose, and no amount of extra monitoring closes it.
ScoutRival writes the 1,000–5,000-word article in your brand voice, built from the gap it found, with the answer block AI engines quote and the FAQ schema Google reads — plus the social posts for every platform — and then publishes it to your WordPress in one click.
Your customers have started asking an AI engine who the best option is, and the engine answers with three names. We found no AI-search visibility tracking anywhere in Competitors App — no measurement of whether ChatGPT, Perplexity, Claude or Gemini put you on that list.
ScoutRival asks all four the questions your customers actually type, records whether you were named, and tracks it over time. Then it runs a 27-check SEO audit of your own site, graded A–F, with fix cards — because Competitors App audits your rivals, not you.
Checked July 2026 across their product pages. They ship quickly and they are AI-forward, so this is a line we re-check often.
Their Business tier at the July 2026 promo rate of $14.95 per competitor — the list price on the same page is $29.90, shown struck through. Compared against ScoutRival Starter at $29 flat, five competitors included.
At their list price — the $29.90 they show struck through — those same five competitors with LinkedIn come to $184.25 a month. And nobody has written anything yet.
Every price read from Competitors App's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Competitors App | |
|---|---|---|
| What it costs | ||
| How it’s priced | Flat Per account, per month | Per competitor Every rival you add is another charge |
| Five competitors | $29 Starter · all five included | $74.75 Business, July promo · $149.50 at list |
| LinkedIn monitoring | Included | +$6.95 Per competitor, per month — an add-on |
| Seats on the entry tier | 1 | 1 Multiple users need Business Plus |
| Money-back guarantee | 14 days, all paid plans | Pricing page shows a money-back badge; their Terms §2.5 say “no refunds will be given” (Jul 2026) |
| Free trial | We do 14-day money-back instead | 15 days, self-serve — a genuine point for them |
| It watches — and here they beat us | ||
| A competitor’s email & newsletters | We don’t do this at all | Every email they send. Genuinely useful. |
| Review monitoring | We have none | 100+ review sites · Business Plus only |
| Traffic estimates | Theirs vs yours, historical | |
| PR & brand mentions | ||
| TikTok | Not a channel we watch | Listed on their homepage (Jul 2026) |
| It creates & ships — and here they don’t | ||
| Writes the article | 1k–5k words, brand voice | Their AI writes summaries and battlecards |
| Writes the social posts | Every platform, same brief | |
| Publishes to WordPress | One click | |
| SEO audit of your own site | 27 checks, graded A–F, with fixes | They audit rivals, not you |
| AI-search visibility | ChatGPT, Perplexity, Claude, Gemini | We found none in their product (Jul 2026) |
| A daily brief telling you what to do | 7am · what to publish today | Daily and weekly reports of what changed |
Prices read from Competitors App's own public pricing pages in July 2026 (source). They change — check theirs. Competitors App is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
No — and this is the single most misread number in the category. Their pricing is per competitor, per month. The $29.90 you may have seen is the struck-through list price for one competitor on their Business tier; the July 2026 promo rate is $14.95. Five competitors is $74.75/mo at the promo rate and $149.50 at list — and LinkedIn is another $6.95 each on top. ScoutRival’s $29 includes five, flat.
Quite a lot, honestly. They capture your competitor’s emails and newsletters — every promo, every onboarding sequence — which we don’t do at all and which is genuinely useful. They also monitor reviews from 100+ sites (on Business Plus), traffic estimates, PR mentions and TikTok. We watch six channels: website/blog, Instagram, Facebook, X, LinkedIn and YouTube, plus the founder’s LinkedIn. Narrower — but we act on what we find.
Because a report is not a plan. Their day ends with an email telling you what your rival did. Ours ends with the article written, the social posts drafted, and a Publish button — plus a 27-check SEO audit of your own site and four AI engines telling you whether they recommend you. If you have someone whose job is to read reports and act on them, buy theirs. If that someone was always going to be you, at eleven at night, buy ours.
We’ll just lay out both facts and let you judge. Their pricing page displays a “money back guaranteed” badge, with no terms attached to it. Their Terms & Conditions, section 2.5, state: “A paid account can be canceled at any time, but no refunds will be given.” Both were read from their own site in July 2026. ScoutRival’s guarantee is written down: 14 days, every paid plan, no argument.
It’s a fair point and we won’t dodge it — they offer 15 days free, self-serve, no card friction. We ask you to pay and give you 14 days to get your money back, which is a slightly higher bar to clear. We do it that way because the product needs a few days of real competitor data to be worth anything, and free trials tend to end before the first brief ever lands. But if trying before paying matters to you, that’s a genuine mark in their favour.
Every figure was read from their own pricing page in July 2026, including the page source. One caution we’ll pass on: their site quotes different prices in different places — the homepage says $19.90 while the pricing page says $14.95 with $29.90 struck through — so we cite the pricing page only. If any of this is stale or unfair, including if you work there, tell us and we’ll correct it.
Most people shortlist two or three. Here's what else lands on the list next to Competitors App — what each one costs, and where each one stops.
Deep enterprise CI for product-marketing teams. Its pricing page is a form that wants your phone number and your employee count before it quotes you.
Battlecards and win-loss for B2B sales orgs. Its demo form has a required box for which CRM your go-to-market team runs. There isn’t one for “I’m a dentist.”
Semrush-owned CI with AI daily summaries — the closest thing here to our Daily Brief. But its entry tier assumes 25 user licences, and it stops at the summary.
The best page-differ there is, and cheaper than us — genuinely. But it watches URLs you configured, and its AI and integrations start at $1,200/yr.
Best-in-class social benchmarking, from $239/mo for one seat. But it sunset website and SEO monitoring in 2020 — the half that gets you found.
The best on-page optimizer there is — and its entry plan tracks zero AI prompts, in their own words. The advertised $49 is the annual rate; month to month it’s $59.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.