Crayon is a genuinely deep competitive-intelligence platform — it reads SEC filings, job postings and release notes, and it arms product-marketing teams at 500+ B2B companies. It also won’t quote you a price. Its pricing page redirects to a form that requires your phone number and your employee count, and the answer arrives on a 30-minute call. ScoutRival is $29, published, self-serve — and it publishes to your website, not to your colleagues.
No card required · Live in ~5 minutes · 14-day money-back on paid plans
…and the work still arrives as a recommendation.
You get redirected. Not to a price — to a page called “Request an Estimate.” Before anyone tells you what Crayon costs, you fill in ten required fields: your name, your business email, your phone number, your company website, your job title, and a dropdown asking how many employees you have, from 1–10 up to 10,001+.
That dropdown is the whole story. It’s there because the price depends on the answer, and because somebody needs to decide whether you’re worth the call. Then, in Crayon’s own words, “hop on a 30 minute call and discuss if Crayon is a good fit.”
ScoutRival’s price is $29 and it’s printed on the pricing page. You sign up, add your competitors, and at 7am tomorrow a brief tells you what moved, what it means, and the three things to do before lunch — with the article already drafted underneath.
A recommendation is a to-do. A draft is done work.
This is worth being precise about, because the word does a lot of hiding. Crayon has an entire product page called Publish — and what it publishes is internal enablement: battlecards and intel pushed into Slack, Teams, Salesforce, Highspot and their Compete Hub. It’s good at that. It is not publishing to the web.
Look at their integration list and the shape becomes obvious: Salesforce, HubSpot, Gong, Chorus, Seismic, Showpad, Okta. No CMS. No WordPress. No social publisher. No SEO tool. Crayon was built to get intel to a sales rep before a call — a real job, done well.
ScoutRival writes the 1,000–5,000-word article, the social posts for every platform, and then puts the article on your website in one click. Because you don’t have a rep to brief. You have an empty blog.
Crayon ships an MCP server that pushes its intelligence into ChatGPT and Claude, so an analyst can query it there. That’s clever, and it’s worth understanding exactly what it is — it’s data going in.
ScoutRival measures the opposite direction: it asks ChatGPT, Perplexity, Claude and Gemini the questions your customers actually type — “best emergency plumber in Leeds” — and records whether you were named. That’s the one that decides whether the phone rings.
ScoutRival tracks all four engines on every plan from $29, and audits your own site with 27 checks graded A–F. Checked across Crayon’s product pages in July 2026.
We genuinely cannot tell you, and we won’t make a number up — you should distrust any comparison page that does. Here’s what their pricing page actually asks for instead.
Their pricing page is titled “Request an Estimate.” That isn’t a criticism of Crayon — it’s an accurate description of who they sell to, and it is a useful thing to know before you spend an evening on a call.
Every price read from Crayon's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Crayon | |
|---|---|---|
| What it costs | ||
| Price published on their site | $29 · $89 · $149 | /pricing redirects to “Request an Estimate” (Jul 2026) |
| Self-serve signup | Card, and you’re in | Their /signup returns a 404 |
| Free trial or money-back | 14-day money-back, all paid plans | Their /free-trial returns a 404 |
| Who they say it’s for | Service businesses With no marketing team | B2B CI teams Their words: “500+ B2B Product Marketing & CI Teams” |
| It watches | ||
| A competitor’s social posts | Instagram, Facebook, X, LinkedIn, YouTube | Their sources name website, pricing, jobs, filings, reviews |
| AI-search visibility | Are you named by ChatGPT, Perplexity, Claude, Gemini? | Their MCP pushes data into AI — the other direction |
| A daily brief telling you what to do | Automatic, 7am | A real-time feed — their copy: sharing the day’s top updates “is just a click away” |
| It creates & ships | ||
| Writes a public blog article | 1k–5k words, brand voice | Their AI writes internal enablement assets |
| Writes the social posts | Every platform, same brief | |
| Publishes to WordPress | One click | Their “Publish” means Slack, Teams, Salesforce, Highspot |
| SEO audit of your own site | 27 checks, graded A–F | No SEO tool in their integration list |
| Where Crayon wins — and it isn’t close | ||
| Corporate document intel | We read none of this | SEC filings, job postings, release notes, support docs |
| Sales battlecards | We have nothing like it | Auto-created, pushed into Salesforce and Highspot |
| CRM & call-recording integration | Salesforce, HubSpot, Gong, Chorus | |
| Enterprise governance | SSO across Okta, Azure, Google, OneLogin | |
| Serving a whole CI team | We serve one person | Built for exactly that |
Prices read from Crayon's own public pricing pages in July 2026 (source). They change — check theirs. Crayon is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
We don’t know — and neither will you, until you take the call. Crayon publishes no price. Typing crayon.co/pricing redirects you to a page called “Request an Estimate”, which needs ten fields including your phone number and your employee count before anyone responds. Any comparison page that quotes you a Crayon figure is repeating an estimate someone else invented. We won’t do that. ScoutRival is $29, on the page, no call.
It publishes to your colleagues, not to the web — and the distinction matters. Crayon’s “Publish” pushes battlecards and intel into Slack, Teams, Salesforce and Highspot so a sales rep is ready for a call. There’s no CMS, no WordPress and no social publisher anywhere in their integration list. ScoutRival writes the article and puts it on your website, where a customer can find it.
They have plenty of it — Sparks, Crayon Answers, Data Agents, and an MCP server that feeds their intel into ChatGPT and Claude. We’re not going to pretend Crayon is behind on AI; it isn’t. The difference is what the AI is pointed at. Theirs produces internal assets for a team. Ours produces the article, the posts, and the Publish button — for a business where nobody else was going to write them.
No — and it’s an easy thing to get backwards. Crayon sends its data into AI assistants via MCP so analysts can query it. ScoutRival does the reverse: it asks ChatGPT, Perplexity, Claude and Gemini the questions your customers type and records whether your business was named. One is a research convenience. The other decides whether the phone rings.
Real things, and we’ll name them: SEC filings, job postings, release notes, support documentation and customer reviews. Hiring in particular is a genuine signal — it tells you where a competitor is investing months before the product ships. ScoutRival watches six channels: website/blog, Instagram, Facebook, X, LinkedIn, YouTube, plus the founder’s LinkedIn. Narrower on purpose, because we act on what we find rather than filing it.
Most people shortlist two or three. Here's what else lands on the list next to Crayon — what each one costs, and where each one stops.
Battlecards and win-loss for B2B sales orgs. Its demo form has a required box for which CRM your go-to-market team runs. There isn’t one for “I’m a dentist.”
Semrush-owned CI with AI daily summaries — the closest thing here to our Daily Brief. But its entry tier assumes 25 user licences, and it stops at the summary.
Our nearest analogue on buyer — and it watches more than we do, newsletters included. But it bills per competitor, so five rivals is $74.75/mo.
The best page-differ there is, and cheaper than us — genuinely. But it watches URLs you configured, and its AI and integrations start at $1,200/yr.
Best-in-class social benchmarking, from $239/mo for one seat. But it sunset website and SEO monitoring in 2020 — the half that gets you found.
The best on-page optimizer there is — and its entry plan tracks zero AI prompts, in their own words. The advertised $49 is the annual rate; month to month it’s $59.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.