Frase is a genuinely good content system — SERP research, briefs, a real technical audit, and a decay watchdog that drafts the fix and republishes it. It beats us on CMS breadth and on closing the loop on your own pages. But every page it watches is one of yours. Nothing in Frase looks at what a competitor published this week — and Claude and Gemini cost $299 a month. ScoutRival watches six of your rivals’ channels and tracks four engines from $29.
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…and the work still arrives as a recommendation.
Frase’s Content Guard is a clever thing: it watches the pages you publish for ranking and traffic decay, drafts a word-level fix when one slips, and republishes it on approval. We don’t have that loop, and we’ll say so.
But read it again — the pages you publish. Frase’s only view of a competitor is share-of-voice inside AI answers. It never reads their blog, never sees the pricing page they shipped on Tuesday, and never touches their Instagram, Facebook, X, LinkedIn or YouTube.
So it can tell you a page of yours is slipping. It cannot tell you why — that a rival published the guide that took it.
A recommendation is a to-do. A draft is done work.
Frase writes from SERP research — you bring a keyword, it builds the brief, and it writes well. It also publishes to WordPress, Webflow, Sanity and Wix, which is broader than us; we do WordPress only.
ScoutRival starts a step earlier. The article comes from the gap it found in a competitor’s content — the question they now answer and you don’t — and arrives already drafted, with the answer block AI engines quote and the FAQ schema Google reads.
The writing is the last step. Knowing what to write is the product.
Frase’s AI-visibility tracking is tiered. Starter ($49) gives you ChatGPT and Google AI. Professional ($129) adds Perplexity. Claude and Gemini require Scale — $299 a month.
ScoutRival tracks all four on every plan from $29. In fairness: Frase’s site audit is real and good — robots.txt, broken links, structured data, canonicals, orphan pages — and its CMS list is broader than ours. Checked July 2026.
Month-to-month rates from their own pricing page. Compared like-for-like against ScoutRival Pro — 3 brands, 3 seats, four engines, $89.
And at $299 it still isn’t watching a single one of your competitors’ channels.
Every price read from Frase's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Frase | |
|---|---|---|
| What it costs | ||
| Entry price | $29 | $49 1 seat, 1 site, 10 articles |
| Cheapest tier that tracks Claude | $29 | $299 Scale |
| Money-back guarantee | 14 days, all paid plans | Their terms: “we do not provide any refunds” |
| It watches | ||
| A competitor’s website, blog and social | 6 channels + founder LinkedIn | Competitor view is share-of-voice in AI answers |
| Your own pages, for decay | We don’t do this | Content Guard — drafts the fix and republishes |
| A daily brief telling you what to do | 7am, every morning | Alerts when a page slips |
| It measures | ||
| Tracks Perplexity | From $29 | Professional, $129 |
| Tracks Claude & Gemini | From $29 | Scale, $299 |
| Technical SEO audit | 27 checks, A–F, incl. Core Web Vitals | Real crawl — CWV not listed |
| Where Frase wins | ||
| CMS breadth | WordPress only | WordPress, Webflow, Sanity, Wix |
| Content-decay repair loop | Drafts the fix, shows the diff, republishes | |
| SERP research & content briefs | Their heritage. Best in class. | |
| Developer surface (API, MCP, CLI) |
Prices read from Frase's own public pricing pages in July 2026 (source). They change — check theirs. Frase is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
It’s tiered. Frase’s $49 Starter tracks ChatGPT and Google AI. Perplexity arrives on Professional at $129. Claude and Gemini require Scale — $299 a month. ScoutRival tracks all four from $29. (We want to be precise here: some comparison pages claim Perplexity needs Scale. It doesn’t — it’s on Professional.)
Only inside AI answers — share of voice, prompt by prompt. Its Content Guard, which is the genuinely clever part, watches the pages you publish, not theirs. So Frase can tell you one of your pages is slipping. It can’t tell you why — that a competitor published the guide that took it. ScoutRival reads six of their channels every night and tells you exactly that.
No, and we’re not going to repeat that one — you’ll see it on other comparison pages and it’s wrong. Frase does SERP research and optimization in 13 languages, and its agent works in 15+. We do 20. It’s an edge, not a chasm, so we won’t oversell it.
Honestly, they’re different and both are real. Frase crawls for robots.txt, broken links, structured data, canonicals, orphan and dead-end pages — that’s a proper technical audit, and anyone telling you Frase has no site audit hasn’t looked. Ours is 27 checks graded A–F with fix cards ranked by what each is worth, and it includes Core Web Vitals, which isn’t listed on theirs.
From Frase’s own terms, verbatim: “All fees paid are final, and we do not provide any refunds.” There’s a 7-day free trial with no card, so you can look before you leap. ScoutRival has a 14-day money-back guarantee on every paid plan — after you’ve paid, not before. Checked July 2026; if they’ve since softened that, tell us and we’ll update it.
Most people shortlist two or three. Here's what else lands on the list next to Frase — what each one costs, and where each one stops.
The best on-page optimizer there is — and its entry plan tracks zero AI prompts, in their own words. The advertised $49 is the annual rate; month to month it’s $59.
A very good AI writer, at $69 a seat with no free plan — that still waits for you to know what to write. Three seats runs $207. Ours runs $89.
Honestly? It writes excellent articles from $9 and publishes to four platforms. What it can’t do is tell you which article is worth writing.
A strong SEO writer that publishes and schedules to WordPress. But Perplexity needs the $199 tier, its AI visibility refreshes weekly, and its only rival channel is Reddit.
The value champion: $69 with unlimited seats, bring-your-own-key, and a 30-day refund that beats ours. But its “competitors” are just whoever ranks for your keyword.
A real design and video suite with scheduling, and it does track competitors — on Facebook, and only Facebook. No SEO audit, no AI visibility, no refunds.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.