Profound is the best-funded, best-known AI-visibility platform there is — a $1B company whose engine coverage we cannot match. But its $99 plan watches ChatGPT and nothing else. Perplexity starts at $399. Claude needs a sales call. ScoutRival watches ChatGPT, Perplexity, Claude and Gemini from $29 — and then tells you what to do about it, in a brief, with the article already written.
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…and the work still arrives as a recommendation.
Profound will tell you, in real detail, how often ChatGPT mentions you. That is genuinely valuable — and then you are holding a number, and the work has not started.
On the Starter plan you get zero “Opportunities” — their recommendation feed. On Growth, at $399, you get four a week. Neither plan watches what your competitor published this morning, because Profound has no product that monitors a rival’s website, blog or social channels at all.
ScoutRival starts where the score stops. It reads six of your rivals’ channels every night, and at 7am it tells you what moved, what it means, and the three things to do about it before lunch — with the post and the article already drafted underneath.
A recommendation is a to-do. A draft is done work.
We should be straight about this, because a lot of comparison pages get it wrong: Profound’s Agents do research, write and publish — to WordPress, Sanity, Contentful and Framer. It is a real content pipeline and it works.
It is also metered in credits: 100 a month on Starter, 400 on Growth, then overage. Write more and you pay more.
ScoutRival includes generation in the plan — and on Pro you can bring your own AI key, at which point generation costs zero credits, forever. The meter has an off switch.
Profound’s Starter tier is ChatGPT only — 50 prompts, one seat. Perplexity arrives on Growth, at $399. Claude and Gemini require an Enterprise contract, which means a sales call and a custom quote.
ScoutRival tracks ChatGPT, Perplexity, Claude and Gemini on every plan from $29, and grades your own site across 27 SEO checks, A–F — which Profound doesn’t do at all (its site analysis is about AI crawlers, not Google SEO). Profound’s prices are billed yearly; no monthly price is published. Checked July 2026.
Every price Profound publishes is a billed-yearly rate. Compared like-for-like against ScoutRival Pro at $89/month, month to month.
And it still doesn’t watch your competitor’s website, still doesn’t audit your site, and still won’t track Claude without a contract.
Every price read from Profound's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Profound | |
|---|---|---|
| What it costs | ||
| Entry price | $29 Free tier available | $99 Billed yearly · no monthly price published |
| Cheapest tier that tracks Perplexity | $29 | $399 |
| Cheapest tier that tracks Claude | $29 | Enterprise Custom quote, sales call |
| It watches | ||
| AI engines on the entry plan | 4 ChatGPT, Perplexity, Claude, Gemini | 1 ChatGPT only |
| Your rivals’ website, blog and social | 6 channels + founder LinkedIn | Competitor data is inside AI answers only |
| A daily brief telling you what to do | 7am, every morning | “Opportunities” — 4/week on Growth, none on Starter |
| It creates & ships | ||
| Writes long-form articles | 1k–5k words | Agents — genuinely good |
| Publishes to WordPress | One click | Plus Sanity, Contentful, Framer |
| Generation metered by credits | BYOK on Pro = 0 credits, forever | 100/400 per month, then overage |
| It measures | ||
| 27-check SEO audit of your site | A–F, fix cards, Core Web Vitals | Their site analysis targets AI crawlers |
| Where Profound wins | ||
| Engine breadth | 4 | Up to 10 Copilot, Grok, Meta AI, DeepSeek… |
| Prompt-volume data | What millions of real users ask AI | |
| AI-crawler analytics | ||
| Enterprise trust | We’re a small team | SOC2, SSO/SAML, $96M Series C |
Prices read from Profound's own public pricing pages in July 2026 (source). They change — check theirs. Profound is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
It’s a different product. For $99 — billed yearly, which is the only price they publish — Profound watches ChatGPT and nothing else, 50 prompts, one seat, and gives you zero “Opportunities.” Perplexity starts at $399. Claude needs a sales call. ScoutRival tracks all four engines from $29, plus six competitor channels, a 27-check site audit, and the brief that tells you what to do about any of it.
That’s out of date and we’re not going to repeat it. Profound’s Agents research, write and publish — to WordPress, Sanity, Contentful and Framer. It’s a real pipeline. The honest difference is the meter: Profound bills generation in credits (100/month on Starter, 400 on Growth, then overage). On ScoutRival Pro you can bring your own AI key and generation costs zero credits.
On breadth, yes — and we say so in the table. Profound reaches Copilot, Grok, Meta AI and DeepSeek, and we don’t. But look at what you actually get for what you actually pay: their ten engines are the Enterprise tier. On the plan you can buy off the page, it’s one engine for $99. We give you the four that matter — including Claude and Perplexity — for $29.
No — and this is the real gap, not the price. Profound analyses how you and your competitors appear inside AI answers. It has no product that watches a rival’s website, blog, Instagram, Facebook, X, LinkedIn or YouTube over time. ScoutRival watches all six, every night, and hands you the article that closes the gap it found.
Every figure was read from Profound’s own pages in July 2026 and linked. This category moves faster than any other on our site — Profound raised $96M in February and ships constantly — so if an engine has moved tiers or a price has changed, tell us and we’ll correct it that day, including if you work there.
Most people shortlist two or three. Here's what else lands on the list next to Profound — what each one costs, and where each one stops.
The deepest data in the industry, sold as three or four separate toolkits. Matching ScoutRival costs $279–$568/mo — and the work still arrives as a recommendation, not as a finished article.
The best backlink index and keyword database there is — we have neither, and we say so. But Brand Radar is a $199–$699/mo add-on, and it doesn’t track Claude.
The closest thing to a head-to-head on price — and its AI visibility is 10 prompts, refreshed once a month, with no Claude and no Perplexity.
A strong rank tracker at $129/mo month-to-month for one seat. It writes articles — but it doesn’t publish them, and it doesn’t track Claude.
Domain Authority and the friendliest on-ramp in SEO. But it checks AI visibility weekly, across three engines — and it stops at a content brief.
Serious AI-visibility analytics with unlimited seats. They openly refuse to write: “We suggest options. You decide what to build.” Claude isn’t on any self-serve tier.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.