Otterly is our only true price peer — $29, unlimited seats, and a 14-day free trial with no card, which is friendlier than ours. Credit where it’s due. But that $29 buys 15 prompts and four engines that don’t include Claude. Adding Claude costs another $29 and Gemini another $9 — so matching our engines lands at $67/mo, with nothing written and nothing published. Our $29 includes all four, and AI visibility is one of six things it does.
No card required · Live in ~5 minutes · 14-day money-back on paid plans
…and the work still arrives as a recommendation.
Put the two side by side and the price is identical, which makes this the most honest comparison on the site — there’s nowhere to hide behind a discount.
Otterly’s $29 buys 15 prompts across four engines, and tells you whether AI answers mention your brand. It does that well, and it gives you unlimited seats, which we don’t. But Claude isn’t one of the four — it’s a $29-a-month add-on, which doubles the bill. Gemini is another $9. Match our engine list and you’re at $67, and nothing has been written.
ScoutRival’s $29 covers all four engines with no surcharge — and then reads six channels of every rival you name, briefs you at 7am, writes the article and the posts, grades your SEO, and publishes to WordPress.
A recommendation is a to-do. A draft is done work.
Otterly does produce something — Content Briefs, designed to turn pages AI engines ignore into pages they cite. That’s genuinely useful and we won’t call it nothing.
But a brief is an instruction to write. It lands in your inbox and waits for the version of you that has a free afternoon. ScoutRival writes the finished 1,000–5,000-word article in your brand voice, plus the social posts, and publishes it to WordPress in one click. Otterly publishes nowhere.
Otterly includes four engines on every tier: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Two of those we don’t track at all, and that’s a genuine point in their favour.
But Claude costs $29/mo extra and Gemini $9/mo extra. On the $29 Lite plan, adding Claude alone doubles what you pay. ScoutRival tracks ChatGPT, Perplexity, Claude and Gemini for $29, with no engine ever costing extra.
Read from Otterly’s own pricing and help pages in July 2026. Honest note: they cover Google AI Overviews and Copilot, which we don’t. Different mix, not a longer list.
Their Lite plan, plus the add-ons required to reach ScoutRival’s four engines. Month-to-month, July 2026.
And you still have 15 prompts, no competitor monitoring, no daily brief, no finished article and nowhere to publish it.
Every price read from Otterly.AI's own pricing pages in July 2026, and linked so you can check us.
| ScoutRival | Otterly.AI | |
|---|---|---|
| What it costs | ||
| Entry price | $29 Everything included | $29 Lite · 15 prompts |
| Cost to track all 4 of our engines | $29 No surcharge, ever | $67 Lite + Claude ($29) + Gemini ($9) |
| Seats | 1 On Starter · 3 on Pro | Unlimited Even on Lite. Better than ours. |
| Free trial | We do 14-day money-back instead | 14 days, no card required |
| It watches | ||
| Tracks Claude | Included On the $29 plan | +$29 A paid add-on |
| Tracks Gemini | Included | +$9 A paid add-on |
| A rival’s website, blog & social | 6 channels, daily | Rivals are tracked only by mentions in AI answers |
| A daily brief telling you what to do | 7am, every morning | Daily tracking; automated reports are weekly |
| SEO audit of your own site | 27 checks, graded A–F | GEO Audit — AI readiness and crawlability, scored |
| It creates & ships | ||
| Writes the article | 1k–5k words, brand voice | Content Briefs — the instruction, not the article |
| Writes the social posts | Every platform, same brief | |
| Publishes to WordPress | One click | |
| Where Otterly wins | ||
| Unlimited seats | 1 on Starter, 3 on Pro | On every tier, including the $29 one |
| Free trial, no card | We ask for the card, then 14-day money-back | 14 days, nothing to enter |
| Google AI Overviews | Not an engine we track | |
| Microsoft Copilot |
Prices read from Otterly.AI's own public pricing pages in July 2026 (source). They change — check theirs. Otterly.AI is a trademark of its owner. ScoutRival is not affiliated with, endorsed by, or sponsored by them. Spot something stale or unfair? Tell us and we'll correct it — including if you work there.
You have someone whose job this is.
Their data is the best there is. If that's your situation, it's the better buy — and we'd rather you knew now than after the refund.
Nobody there does marketing full-time.
Otterly’s $29 buys 15 prompts across four engines — and Claude isn’t one of them. Claude is a $29/mo add-on, which doubles the plan; Gemini is another $9. Matching our engine coverage costs $67. Our $29 includes all four with no surcharge, plus competitor monitoring across six channels, the daily brief, the article, the social posts, the SEO audit and WordPress publishing. AI visibility is one of six things we do; for Otterly it’s the whole product — and it does it well.
Yes — it just costs extra. We want to be precise, because “they can’t track Claude” would be false. It’s a paid add-on at $29/mo on the Lite tier, $109 on Standard and $439 on Premium. Google AI Mode and Gemini are also add-ons. The issue isn’t capability, it’s the meter.
It writes Content Briefs — outlines designed to make a page quotable by AI engines. That’s real and it’s useful. What it doesn’t do is produce the finished article, or publish it anywhere. ScoutRival writes the full 1,000–5,000 words and puts it on your WordPress in one click.
Fair hit, and we won’t dress it up — Otterly gives 14 days free with nothing to enter, and unlimited seats even on the $29 plan. Both are genuinely better than what we offer. We ask for the card and give you 14 days to get every penny back, because the product needs a few days of real competitor data before the first brief is worth reading, and free trials tend to lapse before that ever happens.
Most people shortlist two or three. Here's what else lands on the list next to Otterly.AI — what each one costs, and where each one stops.
The deepest data in the industry, sold as three or four separate toolkits. Matching ScoutRival costs $279–$568/mo — and the work still arrives as a recommendation, not as a finished article.
The best backlink index and keyword database there is — we have neither, and we say so. But Brand Radar is a $199–$699/mo add-on, and it doesn’t track Claude.
The closest thing to a head-to-head on price — and its AI visibility is 10 prompts, refreshed once a month, with no Claude and no Perplexity.
A strong rank tracker at $129/mo month-to-month for one seat. It writes articles — but it doesn’t publish them, and it doesn’t track Claude.
Domain Authority and the friendliest on-ramp in SEO. But it checks AI visibility weekly, across three engines — and it stops at a content brief.
The $1B category king of AI-search visibility. Its $99 tier watches ChatGPT and nothing else; Perplexity needs $399, and Claude needs a sales call.
We've researched all 35 — prices, limits and where each one stops. See every comparison →
Add your website, name a competitor, and go to bed. Your first brief lands tomorrow morning — with the article already written.