The complete set of ScoutRival tools available over MCP — what each returns, the access level it needs, and what it costs. Reading is free and returns the full dashboard view; a few tools generate content or run a check and spend credits.
8 min readMCPUpdated Jul 2026
Your assistant sees these as named tools it can call on your behalf. You don't type the names — you ask in plain language ("what did my competitors do this week") and the assistant picks the right one. This page is the reference for what each returns, so you know what to expect.
// TWO THINGS TO KNOW
Access is the token level a tool needs — Read-only, Content or Full (see scopes). Cost is credits, charged exactly as in the app. Reading your data is always free and returns the whole view, not a summary. Tools marked job take a while, so they hand back a ticket the assistant checks for the result.
Brand & account
Tool
Returns
Access
Cost
list_brands
Your brands — name, site, plan, engine status.
Read-only
Free
get_brand
A brand's full profile — positioning, services, socials, colours, keyword count, engine status, voice summary.
Read-only
Free
get_brand_voice
The voice fingerprint — tone, formality, signature moves, dos and don'ts, and phrase rules. For writing on-brand copy.
Read-only
Free
list_brand_keywords
The brand's market keywords — intent, score, mapped service, competition, brand fit.
Read-only
Free
get_credit_balance
Your shared credit balance, plan and reset date.
Read-only
Free
get_usage
Credit usage for a window (7, 30 or 90 days, or the cycle).
Read-only
Free
Competitors
Tool
Returns
Access
Cost
list_competitors
Competitors tracked for a brand — name, site, monitored sources, paused state.
Read-only
Free
get_competitor
One competitor in full — profile, latest deep analysis (pressure score, teardown), and recent signals.
Read-only
Free
list_recent_signals
Recent detected competitor changes — what shipped, when, and on which channel.
Read-only
Free
add_competitor
Start tracking a competitor.
Full
5 credits after the first 5 per brand
run_competitor_analysis(job)
Run the deep AI teardown through a lens (fight, reposition, price up). Rate-limited to once a day per competitor.
Full
Free
Daily Brief
Tool
Returns
Access
Cost
get_daily_brief
Today's brief in full — verdict, next move, what each rival did, the suggested posts and blog idea.
Read-only
Free
list_briefs
The brief archive — past briefs with date, status and verdict.
Read-only
Free
get_brief
Any past brief in full, the same shape as today's.
Read-only
Free
generate_daily_brief(job)
Generate a fresh brief now (competitor scan, verdict, content ideas).
Content
Varies with the brief
AI Visibility
Tool
Returns
Access
Cost
get_ai_visibility
Your latest check — mention rate, share of voice and citation share (each with a range), per-engine cards, the competitor leaderboard, sentiment and the trend.
Read-only
Free
get_ai_visibility_actions
The prioritised fixes from the last check, each with the evidence and the points it would recover.
Read-only
Free
list_ai_prompts
Your tracked buyer prompts, each with its own visibility, rank and the rivals named on it.
Read-only
Free
list_ai_answers
The verbatim engine answers and their citations (each flagged good, stale or fabricated).
Read-only
Free
get_ai_citations
The source domains the engines cited, and which rivals they recommend — a list of where to earn a mention.
Read-only
Free
quote_ai_visibility_check
The exact credit cost of a check before you run it.
Read-only
Free
run_ai_visibility_check(job)
Run a check across your tracked prompts and engines.
Full
2 credits per answer
SEO & site audit
Tool
Returns
Access
Cost
get_seo_audit
Your latest SEO report — score and grade, pillar breakdown, fix cards with how-to guides, what's passing, and Core Web Vitals.
Read-only
Free
run_seo_audit(job)
Run an SEO audit at essential, standard or deep depth.
Full
Flat 30 / 40 / 50 by depth; first per depth free (plan-gated)
get_site_ai_audit
Your latest site AI-visibility audit — score, grade, six pillars and all thirty-one criteria with fixes.
Read-only
Free
run_site_ai_audit(job)
Run a site AI-visibility audit at essential, standard or deep depth.
Full
flat 30 / 40 / 50 by depth; first per depth free (plan-gated)
Traffic
Tool
Returns
Access
Cost
get_traffic
Search Console traffic (Google or Bing) — clicks, impressions, click-through and average position with changes, top queries, top pages, devices and countries. Needs a connected Search Console.
Read-only
Free
get_search_ai_bridge
Where search and AI disagree — you rank but AI doesn't cite you, or AI names you but you don't rank. Needs both Search Console and an AI check.
Read-only
Free
Content
Tool
Returns
Access
Cost
generate_social_post
A social post in your brand voice for a platform, with a suggested image prompt.
Content
2 credits
generate_blog_titles
SEO-minded title options for a topic.
Content
Free
generate_blog_article(job)
A complete brand-voiced SEO article, saved to BlogCraft as a draft.
Content
10 to 50 credits by length
list_blog_articles
Your BlogCraft articles — title, status, content score, word count.
Read-only
Free
get_blog_article
A full article — body, outline, SEO pack, content score, entities and history.
Read-only
Free
list_content
Your content items with their status.
Read-only
Free
get_content
The draft body behind a content item.
Read-only
Free
approve_content
Approve an item (moves it to the publish queue).
Content
Free
schedule_content
Schedule an item for a time.
Content
Free
mark_content_published
Mark an item published, with an optional live URL.
Content
Free
Publishing
Tool
Returns
Access
Cost
publish_to_wordpress
Push a BlogCraft article to your connected WordPress as a draft — never a live post. You publish it yourself.
Content
Free
Jobs & access levels
Tools marked job — full articles, audits, AI-visibility checks, briefs and competitor analyses — take longer than a normal reply. They hand your assistant a ticket straight away, and it checks back for the result with one more tool:
Tool
Returns
Access
Cost
get_job
The status and result of a running job.
Any
Free
The three access levels map to what you'd want a connection to be able to do: Read-only reads everything and spends nothing; Content adds writing content, generating a brief and saving WordPress drafts; Full adds running audits and checks and adding competitors. Choose the least you need — see scopes and access levels.