The Lifetime Deal.
Pay once, keep ScoutRival forever. A large credit block up front that never expires, plus a fixed refill every month — and that refill is the lifetime figure, not the subscription plan's allowance.
The Lifetime Deal is exactly what it sounds like: pay once, keep ScoutRival forever. No renewal, no monthly invoice, no expiry date. What you need to understand before you buy is how the credits work — because a lifetime plan carries two credit buckets, and its monthly refill is deliberately smaller than the equivalent subscription's allowance.
The three tiers
| Tier | One-time price | Credit block (once) | Refill (every month, forever) |
|---|---|---|---|
| Starter Lifetime | $199 | 5,000 | 300 / month |
| Pro Lifetime ★ | $499 | 15,000 | 500 / month |
| Agency Lifetime | $899 | 25,000 | 800 / month |
Every tier includes the ability to connect your own AI key, which is the lever that makes a lifetime plan go a long way — generation then runs on your provider's account at their prices instead of spending credits. See bring your own AI key.
Two credit buckets, not one
A lifetime purchase grants you both of these, and they behave differently:
- The one-time block — 5,000 / 15,000 / 25,000 credits, granted once, on the day you buy. It never expires and it survives every monthly reset. It sits in its own bucket and stays there until you spend it.
- The monthly refill — 300 / 500 / 800 credits, granted fresh every month for as long as you have the account. Like every monthly allowance, it does not roll over: whatever's left of it is replaced on your reset date, not added to.
So an Agency Lifetime buyer starts life with 25,800 credits available: a 25,000 block that keeps, and 800 for the month that doesn't.
The monthly refill is the lifetime figure — not the plan's
This is the one thing to get straight, and it's where the misreading happens.
A Pro Lifetime refills 500 credits a month. Not 3,000. The lifetime tiers borrow the subscription plans' names and their capacity — brands, seats, competitors, audit depth — but they have their own, much smaller monthly credit refill. A one-time payment doesn't fund a subscription's monthly allowance forever, and we're not going to pretend otherwise.
What makes the maths work is the big block up front, plus the option to connect your own AI key. If you plan to generate heavily every single month on credits alone, a subscription is the honest answer. If you want a permanent seat at the table with a large starting balance — that's the lifetime deal.
Which bucket gets spent first
Your monthly credits always go first. Only when the month's refill is exhausted do we start drawing on the one-time block.
// start of the month monthly: 500 block: 15000 // you spend 700 credits this month monthly: 0 // drained first block: 14800 // only the overflow touches it // reset day monthly: 500 // refilled, forever block: 14800 // untouched by the reset
That ordering is deliberate: it means your block is only ever eaten by the months where you genuinely went over, and a quiet month costs it nothing.
What capacity you get
Each lifetime tier gives you the capacity of the subscription plan it's named after — the same brands, seats, competitor allowance, SEO audit depth and AI crawl budget. Starter Lifetime is Starter-sized; Agency Lifetime is Agency-sized. The full table is on plan limits.
Every feature is included. There is no lifetime-only lock-out.
Buying one
Lifetime is bought from the lifetime page, not from inside the app's plan picker. It's a one-time payment, not a subscription — you'll see that on the Stripe page, and there's no renewal date afterwards.
Like every other purchase, you can buy it before you have an account: pay, then create your account and the signup claims the purchase. Same rules apply — same browser, same email. See buying a plan.
What happens afterwards
- Your credit block lands immediately, in full, on the day you pay.
- Your first monthly refill date is set a month out, and repeats from there.
- There's no renewal to manage — the Billing page shows your plan as active with no end date, and there's nothing to cancel.
- You can still connect your own AI key at any time, on any tier.
A lifetime deal is best value if you'll connect your own AI key and use the block for the occasional heavy month. If you'd rather never think about API keys and generate a lot every month, a subscription gives you far more credits per month for it.