What every action costs.
The full price list — every action, every credit. The two expensive things are AI writing and competitor scraping; the intelligence, the exports and the publishing are included.
The whole price list, in one place. A credit is one small unit of AI work — credits meter the two expensive things, AI writing and competitor scraping, and nothing else. If an action isn't in a table below, it doesn't cost you anything.
For how the allowance itself works — the monthly grant, the reset, the lack of rollover — read How credits work first.
What's free
Start here, because it's the part people don't expect. None of this is metered, ever:
- The Brand Engine. Building and rebuilding your market intelligence — keywords, gaps, angles — costs nothing. It's the part we're proudest of and we don't charge for it.
- The intelligence in your brief — the verdict, your rivals' signals, the next move, the gap board. You pay for the content it drafts, not the thinking.
- Competitor discovery — finding who you're up against.
- Titles, outlines, keyword research and entity scans in BlogCraft.
- Exports and share links — every format, unlimited.
- Publishing to WordPress or LinkedIn.
- Device screenshots in an SEO audit — they're captured as part of the run.
Daily Brief
A brief is priced by what it drafts for you, plus the scraping it needs to know what your rivals did.
| Item | Credits |
|---|---|
| Each social post drafted | 2 |
| Each blog idea drafted | 2 |
| Each social platform scraped for you | 2 |
| Each competitor blog fetched | 2 |
| The verdict, signals, gaps and next move | Free |
At the default output — 3 social posts and 1 blog idea — that's 8 credits of content before scraping. You control both halves: drop the daily output in Brief Settings and the price drops with it. The full brief breakdown →
BlogCraft
An article is priced by the length of the finished piece, not the length you asked for. Ask for 2,500 words, get 2,310 back, and you're charged the 1,500–2,500 tier.
| Finished length | Credits |
|---|---|
| Up to 1,500 words | 10 |
| 1,500 – 2,500 | 15 |
| 2,500 – 4,000 | 20 |
| 4,000 – 6,000 | 30 |
| Over 6,000 | 50 |
Everything you do to an article afterwards:
| Action | Credits |
|---|---|
| Re-tune a passage (any of the eight rewrite operations) | 2 |
| Re-run the GEO pass | 2 |
| Regenerate a title or meta description | 1 |
| Keyword research, entity scan, outline, SERP preview, FAQ block | Free |
Compose & images
| Action | Credits |
|---|---|
| A Compose message | 2 |
| Compose in image mode | 2 |
| Prompt Studio — Generate prompt | 2 |
| Regenerating your voice fingerprint | 2 |
Image mode costs the same as any other message — because what you get back is a prompt, and writing the prompt is the work. Prompt Studio only charges when the AI pass actually succeeds; if it falls back to the built-in structured prompt, that's free. How image mode works →
Brands & competitors
| Action | Credits |
|---|---|
| Your first brand | Free |
| Every brand after that | 20 |
| Your first five competitors, per brand | Free |
| The sixth competitor and beyond, per brand | 5 |
The free five reset per brand, not per account — a second brand gets its own five. Separately, your plan caps how many competitors you can track at all; that's a limit, not a price. See pricing.
SEO & AI visibility
Your first SEO audit on each brand is free, so a new brand is never blank. After that an audit is priced on the depth you pick plus the pages it actually reads — pages that returned a real page, not pages it merely tried.
| Depth | Starting cost | Plus, per page read |
|---|---|---|
| Essential | 10 | 1 |
| Standard | 15 | 1 |
| Deep | 20 | 1 |
So a Standard audit that reads 25 pages is 15 + 25 = 40 credits. The Audit Setup popup shows you the estimate before you start it, and Essential is the one depth that changes the crawl itself — it skips Core Web Vitals.
Your first AI-visibility check on each brand is also free. Re-checks are charged, and the charge scales with how many prompts and how many AI engines you ask us to run. We're not publishing a per-check number here until the billing on it is exactly right — the estimate in the app, and the row in your activity log, are the numbers to trust.
Your own AI key
If you connect your own provider under AI Models, generation runs on your provider's account at their prices rather than ours. One thing is unambiguous: rendering an image with your own image model costs you 0 credits here — you pay the provider directly. How BYOK works →
The receipt always wins
Prices can be adjusted. This page is kept in step with the app, but the authority on what you paid is your own Usage & Activity log — every charge is written there with its exact cost and your balance afterwards, at the moment it happened.
Anything expensive shows its cost before it runs — the cost chip on the button, or the estimate in the setup popup. You should never be surprised by a charge.