Changing plan.
Upgrade and your credits top up to the new allowance immediately — no waiting for a billing date. Downgrade and your balance is capped, not cleared, and nothing you've made is deleted.
You can move up or down a plan whenever you like, and the change is immediate. The part people worry about is the credits — so here it is plainly: an upgrade tops you up on the spot, and a downgrade caps what's left rather than wiping it.
Changing plan
Open Billing
Your current plan is marked Current in the grid and its button is disabled.
Pick the plan you want
Choose the monthly / annual toggle first if you're also changing cycle, then hit the button on the plan you're moving to.
Confirm at Stripe
You're taken through checkout for the new plan, then returned to Billing. The new plan, the new capacity and the new credit balance are all live when you land.
Upgrading — credits top up immediately
This is the bit that surprises people, in a good way.
Your credit balance jumps to the new plan's full monthly allowance the moment the upgrade lands. You don't wait for the next billing date, and you aren't left on the old, smaller balance for the rest of the month.
// mid-month, Starter → Pro before: 180 credits left // of Starter's 1,000 after: 3000 credits // Pro's full monthly allowance, straight away
Your brand limit, seat limit and competitor capacity lift at the same moment. If you were blocked from adding a second brand a minute ago, you aren't now.
Downgrading — credits are capped, not cleared
Going the other way, your balance is capped at the new plan's allowance. You keep whatever you had, up to the new ceiling.
// mid-month, Pro → Starter before: 2400 credits left // of Pro's 3,000 after: 1000 credits // capped at Starter's allowance // but if you'd already spent most of it: before: 300 credits left after: 300 credits // under the new cap — nothing is taken away
If you're sitting on a big unspent balance and you're about to downgrade, spend it first. The excess above the new plan's allowance is trimmed at the moment the change lands, and credits never roll over anyway.
Nothing you've made is deleted
A downgrade lowers your capacity, not your content. Nothing is removed from your account.
- Your brands stay. If you drop from Pro (3 brands) to Starter (1), all three brands are still there. You just can't create a fourth — and you'll need to be back under the limit before you can add a new one.
- Your competitors stay. Everything you've been monitoring, and its history, is intact.
- Your briefs, articles and drafts stay. Every archived brief, every BlogCraft article, every Compose thread.
- Your seats stay filled. Existing teammates aren't kicked out; you just can't invite past the new seat count.
Downgrade, live at the smaller size for a month, upgrade back — everything is where you left it.
Switching between monthly and annual
Same flow: toggle to Annual, pick your plan, confirm. Annual is ten times the monthly price, so you pay for ten months and get twelve.
Your credits still refill every month on annual billing — only the invoice is yearly.
Going back to Free
There's no "Free" button in the plan grid, because dropping to Free is what cancelling does. Cancel from Billing → Manage billing and you keep full access until the end of the period you've already paid for, then land on Free.
Read cancelling before you do — in particular, you can undo it right up until the period ends.
If the problem is the price rather than the product, downgrade instead of cancelling. You keep the daily habit, the history and the monitoring — just at a smaller size.