Managing multiple brands.
Switching, plan limits, and the 20 credits a second brand costs. Every brand is sealed off from the others — its own rivals, its own voice, its own engine.
Every brand in ScoutRival is a world of its own: its own competitors, its own voice, its own brief, its own Brand Engine. Nothing bleeds between them. If you run an agency, or two businesses, this is how you keep them apart.
The brand strip and the switcher
There are two ways to move between brands.
- The brand strip, on every page under Brand. It's labelled Brands you manage and shows a pill per brand, with a counter on the right: "2 of 3 · Pro".
- The switcher in the top bar, available from anywhere in the app.
Click a pill to switch. The page reloads — deliberately, because half a dozen surfaces read your active brand server-side and a soft refresh isn't reliable enough to guarantee they all catch up. The pill highlights instantly so the reload doesn't feel like a stall.
Hovering a pill reveals two small icons: a pencil (switch to that brand and jump straight to its Profile) and a bin.
Everything you do — generate a brief, add a competitor, train a voice, run an audit — applies to the active brand. If output for one client is turning up under another, you switched later than you thought. The pill with the check mark is the one you're working on.
How many brands your plan allows
| Plan | Brands |
|---|---|
| Free | 1 |
| Starter | 1 |
| Pro | 3 |
| Agency | 5 |
At the cap, Add brand greys out and an Upgrade → link appears next to it. The counter in the strip always tells you where you stand.
The second brand costs 20 credits
Your first brand costs nothing. Every additional brand costs 20 credits, charged once, when you create it. It pays for the one-off AI setup — reading the site, extracting the identity and voice, discovering competitors — and the first Brand Engine build.
If your balance is under 20 the form tells you before it creates anything, so you never end up with a half-made brand. More on credits →
It's a one-time charge, not a subscription. Once the brand exists, it costs the same to run as any other.
Adding a brand
Add brand — from the strip or the top-bar switcher — opens the same two-field panel you saw at onboarding: brand name and website URL. It runs the same read (homepage, colours, voice, competitors, radar) and lands you on the new brand's Profile tab with the new brand already active.
From there it's a fresh setup chain: Profile → Identity → Voice → Competitors → Save & Complete. The new brand gets its own Brand Engine build at the end. The setup chain →
Deleting a brand
The bin icon on a brand pill, then a confirmation. Two things to know:
- You cannot delete your only brand. The bin is disabled when there's just one, and the server refuses even if you get past the button. ScoutRival doesn't have a "no brand" state, so there's nowhere for you to land.
- You can delete the brand you're currently in. The app falls back to another of your brands afterwards. Worth knowing, because it means the bin next to the highlighted pill is live — it isn't a decoration.
There is no undo, and there is no trash. Read the name on the confirmation dialog.
What deleting actually removes
Deleting a brand sweeps its direct children:
- Its competitors
- Its briefs
- Its delivery channels — Telegram, Slack, Discord connections
- Its voice training — every sample, and the fingerprint
Then the brand itself goes, and if it was the active one, your selection falls back.
The dialog says everything tied to the brand goes with it. In practice the sweep is best-effort and covers the list above — things like captured signals and saved drafts aren't individually purged row by row. With the brand gone they no longer surface anywhere in the app, but "deleted from the interface" isn't the same as "erased". If you need a client's data genuinely destroyed — an offboarding, a data request — email support and ask rather than assuming the bin did it.
Your credits are account-level, not brand-level. Deleting a brand doesn't refund the 20 credits you spent creating it, and it doesn't touch your balance.