Reading your brief, card by card.
A guided tour of every card in the order it appears, with the one-line version of what each is for. Follow the links for the detail.
A guided tour of every card in the brief, in the order it renders. Each stop links to the page that explains that card properly — this one is the map, not the territory.
The header
Above the brief itself: the brand name, today's date, and a status chip (ready, or shipped once you've archived it). On the right, up to four buttons:
- Brief Settings — platforms, blog cadence, how much gets drafted each day, per-platform rules. Brief Settings →
- Connect Channels — only appears when the brand has no delivery channel. That's the app telling you your brief won't generate on its own. Why →
- Refresh signals — force a competitor scrape now, instead of waiting for the overnight run.
- Regenerate brief — rebuild today's brief from scratch. Both buttons explained →
Banners above the fold
Two strips can appear before the brief proper. Both are actionable; neither is decoration.
- Brand Engine nudge — your market intelligence is getting stale or thin. Refresh it from the banner, or fill in your services if that's what's blocking it. It's dismissible, and stays gone for a week.
- Missing social handles — an orange strip: “N of your competitors are missing social handles — ScoutRival can't track their activity until you add them.” This is the single most common reason a brief feels empty. Fix it and the whole brief thickens. Competitor signals →
Group 1 — Where you stand today
Your competitive position, at a glance. The entire group is hidden if you have no competitors.
The position hero
Three tiles — Keyword position, AI search share-of-voice, Competitor activity — plus a one-line summary of the three underneath. What each number means →
Competitive Gaps
The keywords your rivals rank for and you don't, sorted by opportunity. Three buckets: Missing, Untapped, Improve. Each row has a Turn into content → button. Up to six shown. Competitive gaps →
Topic Gaps
Whole content themes your rivals cover in depth that you don't. Only renders when something clears the bar. Topic gaps →
Group 2 — What your rivals did
What each competitor did, and what it means. This group always renders, even with no competitors — it's where the “add some” prompt lives.
Signals — the competitor accordion
One collapsible row per rival, tagged New, Last seen or Monitoring. Expand to see the AI's read plus the actual posts, each linking out so you can verify it. The first rival opens by default. The three tiers →
The Verdict
The one-minute synthesis of the whole field, in a bordered panel. Eyebrow reads 1-minute read · Auto-generated 8:02 AM · ScoutRival Intelligence. How it's written →
Next Move
The strongest-styled card on the page, because it's the one people screenshot. One competitor, one action, under fifty words.
Differentiation
Saturated ground — themes so many of your rivals cover that more me-too content loses. No draft button on purpose. Needs at least two competitors with readable websites. Differentiation →
Group 3 — Your content to publish
Drafted for your platforms · ready to ship. This is the group you act on.
Suggested social posts
One card per enabled platform. Each carries a hook badge (Strong / Decent / Weak), a clamped preview with Read full post, and an action bar: Set rules · Regenerate · Copy · Open in Compose · Prompt Studio. Your social posts →
Suggested blog post
A title, a meta description, a numbered outline, and two buttons: Open in Compose or Open in Blog Engine. Hidden entirely only when your blog cadence is set to Off. Blog suggestions →
Group 4 — Brand Engine
The intelligence powering every suggestion above. A single strip: services understood · competitors analysed · market keywords · last refreshed. Plus Rebuild engine and a link to tune your brand profile.
It appears once your engine has been built — which happens when you finish brand setup. Rebuilding is always free.
The close
The brief signs off honestly: “That's today's brief. New signals arrive tomorrow — or refresh now to pull the latest.” There's no approval ritual to perform. The brief refreshes itself daily; the only button here is Refresh signals.
Cards you may never see
Some sections only render when they have something true to say. If one is missing, that's a statement, not a bug:
| Missing card | What it means |
|---|---|
| Everything above “What your rivals did” | You have no competitors yet. Add some. |
| Topic Gaps | No content theme cleared the bar this cycle. |
| Differentiation | Fewer than two of your rivals have a website we could read. |
| Suggested blog post | Your blog cadence is Off, or blog topics per day is 0. |
| Brand Engine panel | The engine hasn't been built for this brand yet. |
Every empty state has a named cause and a fix. Why is my brief empty? →