Presets — the prompt you don't write twice.
Reusable prompts with your brand baked in. Six categories, ours and yours and your team's, plus brand tokens that resolve to your real palette and fonts.
A preset is a prompt you don't have to write again. It carries the format, the tone and the length instructions; you supply the subject. If you post the same shape of thing every week — a Friday tip, a case study, a job ad — a preset turns that into two clicks.
What a preset is
Two parts:
- A template — the reusable instruction. “Write a LinkedIn post for {{brand.name}}. Confident, no emoji, three to five hashtags, end with a booking prompt. Topic:”
- Starters — up to five example subjects, so you have somewhere to begin. Optional.
Apply a preset and the template and your chosen starter are merged into the composer as one editable prompt. It's not locked; it's a first draft of your instruction, and you're expected to edit it before you send.
The preset also decides two things silently: whether the composer switches to image mode (image presets do), and which platform shape the output takes.
The six categories
The Presets tab in the sidebar groups everything into six collapsible sections. Social and Graphic are open by default — they're the ones people live in.
| Category | What lives there |
|---|---|
| Social | Posts and threads for the feeds |
| Graphic | Image prompts — these switch the composer to image mode |
| Blog | Short-form articles |
| Subject line plus body | |
| Ad | Paid copy |
| Custom | Anything you saved yourself |
Each preset in the list shows a TXT or IMG badge so you can see at a glance what it produces.
Ours, yours, your team's
- SR — a ScoutRival preset. It ships with your account. You can't edit or delete it, but you can duplicate it and change the copy.
- YOU — one you saved. Fully yours: edit, rename, delete, share.
- No badge — shared by a teammate. Use it or duplicate it; you can't edit someone else's.
The preset drawer
Clicking a preset doesn't apply it — it opens a drawer so you can see what you're about to run. Inside:
- Starters. Click one and it applies the preset with that subject already merged in. This is the fast path.
- The template, in full, so there are no surprises about what's being sent.
- Use this preset — applies the template with the first starter, or on its own if there are none.
- Duplicate, and — on your own presets — Edit, Delete and the Share with team toggle.
Escape closes the drawer.
Brand tokens
A template can reference your brand instead of naming it, which is what makes one preset work across several brands. Tokens are resolved the moment the preset is applied — you see real values in the composer, never the raw token.
Write a LinkedIn post for {{brand.name}}. Suggest a graphic using {{brand.palette}} and {{brand.fonts}}. // Topic:
| Token | Resolves to |
|---|---|
{{brand.name}} | The active brand's name |
{{brand.palette}} | Your primary, secondary and tertiary hex codes. {{brand.colors}} and {{brand.colours}} both work too. |
{{brand.fonts}} | Your heading and body typefaces |
Anything matching {{brand.something}} that isn't in the table above is stripped out silently when the preset is applied — you get a gap, not an error. Stick to the three tokens above. If you need something else from your brand profile, type it into the template as plain text.
You never need a token for voice, tone or language: those are attached to every Compose message automatically, preset or not. What gets applied automatically →
Saving your own
The quickest way to build a preset is to write the prompt first and save it after.
Get the prompt right in the composer
Write it, send it, tweak it until the output is what you want.
Hit Save prompt
The bookmark button on the composer's chip rail. It suggests a name from your first line — usually you just accept it. Names cap at 80 characters.
It lands in Custom
Saved against the brand you wrote it for, in the Custom category, in the same output mode (text or image) you were in. It appears in the Presets tab immediately.
Saving a prompt is free. So is using one.
Duplicating and editing
Duplicate is the answer to “I like the ScoutRival preset but I'd change two words.” It clones the template, the starters and the category into a new preset named “(copy)”, owned by you and fully editable. The original is untouched.
A duplicate is always created unshared, even if you cloned something that was shared with the team. Your experiments stay yours until you say otherwise.
Editing an owned preset lets you change the name, the template and the starters (one per line, five maximum). ScoutRival's own presets and other people's shared ones reject the edit — duplicate them instead.
Sharing with your team
A toggle on any preset you own. Flip it on and your teammates see it in their Presets tab, under the same category, with no badge. They can use it and duplicate it; they can't edit or delete it.
Turn the toggle off and it disappears from their list again. Their existing duplicates are their own copies and stay put.