Competitor detail & Compare.
Every signal we've captured on a rival, dated and scored — and the side-by-side view that shows you who just changed pace.
The card on the Competitors tab tells you who a rival is. The detail page tells you what they've been doing — every signal we've ever captured on them, dated, scored and linked back to the original. It's where you go when the brief says "they moved" and you want to see it for yourself.
Opening a competitor
Brand → Competitors, then Details on any card. The page opens with a header block: their name, their website, a tracking badge, and — if they've been active — a 7-day activity tile showing how many signals we captured this week and whether that's up or down on last week.
The signal timeline
The main column is everything we've detected, newest first, grouped by day — Today, Yesterday, then dated weekdays. Each entry gives you:
- A coloured dot — how much you should care (see below)
- The summary — what they did, in one line
- The source — Blog, Website, LinkedIn, Founder LinkedIn, X, and so on
- An open link straight to the original post or page, when we captured one
- The impact score as a badge, 0 to 100
The day a signal appears under is the day we captured it, not necessarily the day they posted it. We check each source once a day, so a post can land in your timeline up to 24 hours after it went live. We'd rather be honest about that than fake a timestamp. Why the cadence works this way →
If the timeline is empty, it says so plainly. Either they've been quiet, or — far more likely — we have nothing to check because their record has no social links and no blog URL on it. Hit Edit and add them.
Reading the impact colours
Every signal carries an impact score, and the dot next to it is colour-coded on two thresholds:
| Score | Colour | What it usually is |
|---|---|---|
| 70 – 100 | Red | A homepage rewrite, a positioning change, something worth reading today |
| 45 – 69 | Orange | A real post. Worth a glance. |
| 0 – 44 | Grey | Routine activity |
A competitor changing their homepage messaging always scores high. It's the clearest tell that a rival has changed their pitch — and the thing you'd never notice on your own.
The 7-day activity panel
On the right, once a rival has been active this week:
- By type — a count per source, so you can see at a glance whether they're a blog machine or a LinkedIn one
- Last 7 days — a small bar per day. Flat bars mean a quiet week; a spike means they shipped something.
The window is seven days on purpose. With once-a-day checks, a strict 24-hour window would call almost every day a quiet one.
The Sources toggles
The Sources · What to track card in the right rail — and the Monitoring scope chips in the competitor form — do not change what gets scraped. They're saved, and the scraper ignores them.
What we actually watch is decided by which links are on the competitor's record. To stop watching a channel, remove the link; to start, add it. The full explanation →
Comparing two to four rivals
Compare with… in the detail-page header, or the Compare page directly. Tick the rivals you want and they stack up side by side.
- Minimum two. Pick one and it just asks you to pick another — a comparison of one isn't a comparison.
- Maximum four. Anything past the fourth is ignored, so the columns stay readable.
Each column gives you the same four things, so your eye can run across them:
This week
Signals captured in the last seven days, with an arrow showing the trend against the week before.
Top impact
Their single highest-scoring signal this week, and what kind it was.
Top signals
Their three biggest moves, ranked by impact.
7-day activity
The same daily bars as the detail page, so you can see who's accelerating and who's gone quiet.
The useful pattern isn't who posted most — it's who changed pace. A rival whose bars were flat for three weeks and are now spiking has decided to do something. That's the one to read.
One caveat worth holding on to: a rival with fewer links on their record will always look quieter than one with more. Before you conclude a competitor has gone dormant, open them and check we've actually got something to watch.