The SEO pack under your article.
FAQ, JSON-LD, SERP preview, keyword coverage, entities and links — all generated with the article, all copy-able. Regenerating the FAQ or the meta costs a credit; everything else here is free.
Under your finished article sits an accordion of everything you need to actually publish it — the FAQ, the structured data, the meta title and description, your keyword coverage, your entities and your links. It's generated automatically when the article is written. You don't have to ask for any of it.
Where to find it
Scroll past the body editor. You'll see // SEO OUTPUTS and a row of collapsed cards. Each one expands on click, and each one has a Copy button — because the point of this rail is to get its contents out of ScoutRival and into wherever you publish.
Which cards appear depends on your writer settings in the right sidebar. FAQ, SERP preview and keyword tabs are gated by their toggles; the entities card always shows. Writer settings →
FAQ block + FAQ schema
Two cards, one engine. The first holds five to eight question-and-answer pairs; the second holds the matching FAQPage JSON-LD.
The questions are sourced in priority order: real People Also Ask questions from the search results, then the FAQ section of your outline, then question-form keywords. Each answer is written to stand alone — an AI Overview should be able to lift it verbatim and have it make sense.
The JSON-LD is nested inside an Article block, with your author details, and a HowTo block when the outline had a step-by-step section:
{ "@context": "https://schema.org", "@type": "Article", "headline": "How to spot a failing boiler", "author": { "@type": "Person", "name": "Northgate Heating" }, "@graph": [ { "@type": "FAQPage", "mainEntity": [ /* your Q&A pairs */ ] } ] }
That block is worth 15 points of your Content Score — the author block another 10, and the HowTo another 10. If a card is empty, hit Regenerate: it rebuilds the Q&A pairs and the JSON-LD from one call, so the two can never drift apart. That regenerate costs 1 credit.
Publishing sends the title and the article HTML. Nothing else. Your JSON-LD, your meta description and your FAQ schema stay here — you copy them across yourself. Exactly what gets sent →
SERP preview
A mock-up of your Google result: the URL, the blue title, the grey description. It's the fastest way to spot a title that reads well in an editor and badly in a search result.
The card's chip shows two counters — title / 60 and description / 155. Go over either and both the chip and the counter turn red.
- 60 characters for the meta title
- 155 characters for the meta description
Those are guidance, not hard limits — Google truncates by pixel width, not character count, so a title of short words survives longer than one of wide ones. Treat red as “check this”, not “this is broken”.
Regenerate writes a fresh title and description and saves them to the article. That costs 1 credit. Copy meta puts both on your clipboard, labelled, ready to paste into whatever SEO plugin you use.
Keyword tabs
Four tabs of keywords, with the ones you've actually used marked in green.
- Primary — the keyword you typed in Step 1. One chip.
- Secondary — short related terms from the keyword expansion, up to twelve.
- Long-tail — question-form phrases and the longer secondaries, up to twelve.
- Semantic — the related terms search engines expect to see alongside your topic, up to twelve.
A chip goes green with a tick when that exact phrase appears somewhere in your article body — it's a plain case-insensitive text match. Grey means it's missing. The legend above the chips counts both.
Keyword tabs run no AI and cost nothing. Nothing here edits your article. It's a checklist you read while you write — and it's fine to leave chips grey. Working a phrase in where it doesn't belong reads worse to a human and no better to a search engine.
Entity coverage
Entities are the people, organisations, products, places, tools and named concepts in your article. Search engines and AI assistants use them to work out what a page is really about, and coverage is worth 10 points of your Content Score — full marks at 20 or more.
The card lists what you've used, grouped by type: People · Organizations · Products · Places · Tools · Concepts. Underneath sits a Suggested to add row — relevant entities you could reasonably work in. Click any suggestion to copy it.
Re-scan entities re-reads the body and refreshes both lists. It's free, and the number it produces is the same one the Content Score uses — one source, never two numbers that disagree.
Linking strategy
Two halves, and they behave very differently.
External citations
Every external link already in your body, plus suggestions when you have fewer than three. Each one carries an authority tier:
- Tier 1 — peer-reviewed journals, government sources, top universities.
- Tier 2 — major publications and top consultancies.
- Tier 3 — everything else, including solid industry sources.
Links marked suggested are not in your article yet — they're proposals. The card counts them separately (“4 in body · +2 suggested”) so you're never confused about what's actually published. Copy external as markdown gives you the whole list to paste. Refreshing is free.
The target is roughly one link per 250 words, with at least one authoritative citation per section. Three or more external links is what full marks on the Content Score's citation criterion needs.
Internal links
Suggestions for linking this article to your own earlier writing, ranked by keyword overlap and with a suggested anchor text.
Internal-link suggestions are drawn from your Content library — drafts you've saved out of Compose. Your BlogCraft articles do not go in there automatically, and most people never save anything to it. So the honest expectation is an empty card reading “No matching prior articles found.” That's not a fault; there is simply nothing to match against. It fills up only once you have a library of saved drafts, and even then a candidate needs a real keyword overlap to appear.
What's free and what isn't
| Card | Action | Cost |
|---|---|---|
| FAQ block + FAQ schema | Regenerate (rebuilds both) | 1 credit |
| SERP preview | Regenerate title + description | 1 credit |
| Keyword tabs | Nothing to run — display only | Free |
| Entity coverage | Re-scan entities | Free |
| Linking strategy | Refresh external / internal | Free |
| Any card | Copy | Free |
Everything in this accordion is generated once, for free, as part of writing the article. You only pay when you ask for a fresh FAQ or a fresh meta. The full BlogCraft price list →