Your drafted social posts.
One post per platform, in your voice, about your services — never about your rivals. Plus the hook badge, the five card actions, and what the Low confidence chip is really telling you.
The part of the brief you actually ship. One post per platform you've enabled, written in your voice, grounded in your own services — and ready to copy, sharpen or turn into a graphic.
Section header: “3 of 4 ready to ship.”
The nine platforms
Pick any combination in Brief Settings. Each enabled platform gets its own post, written to that platform's shape — not one post copy-pasted five times.
LinkedIn Instagram Facebook X / Twitter Pinterest Reddit TikTok Threads YouTube Community
New brands start with LinkedIn, Instagram, X and Facebook enabled.
They are about your business — your services, your point of view. Your competitors' activity is context for you; it never becomes the subject of the post. ScoutRival will not write “while other agencies…” or echo a rival's launch, result or client win, even when today's Verdict is all about it. That rule is enforced after generation, not just requested in the prompt.
Anatomy of a card
Every card is the same shell, tinted for its platform:
- Header — your logo (or your initials), your brand name, and the platform badge.
- Framing chip — an occasional lightbulb line explaining the angle behind this post, when there's a truthful one to give.
- Hook badge — Strong, Decent or Weak, with a score. See below.
- Body — the hook line in bold, then the post. Clamped to four lines with a Read full post ↓ toggle. Copy always takes the whole thing, expanded or not.
- CTA and hashtags — kept separate from the body so you can drop either.
- Engagement row — Like / Comment / Repost and friends. This is a mock-up of the platform's chrome so you can see how the post will look in context. Nothing there is clickable.
- Action bar — the five buttons.
The hook badge
Every platform hides your post behind a fold. LinkedIn shows about 210 characters before “…see more”. Instagram shows about 125. A first line that gets cut off mid-thought is a post nobody expands.
So each draft's opening line is scored, out of 100, on two things:
Does it survive the fold?
The limit is per-platform, and real:
Instagram 125 TikTok 150 // same for YouTube + Pinterest LinkedIn 210 Facebook 250 X 280 Reddit 300 Threads 500
Does it stop the scroll?
We look for one of seven opening patterns that reliably work: a question, a number or listicle, a contrarian take, a story open, a how-to, a problem callout, or a curiosity gap. A first line matching none of them cannot score as Strong, however tidy it is.
| Badge | Score | What it's telling you |
|---|---|---|
| Strong hook | 75+ | Clear pattern, lands above the fold. Ship it. |
| Decent hook | 55–74 | Fine, not sharp. Worth ten seconds of editing. |
| Weak hook | under 55 | Either the opener is cut off at the fold, or it has no pattern at all. |
Hover the badge and it tells you exactly which problem it found — “Hook is cut off at the fold — tighten the first line to ≤210 chars (it's 268).” The score is computed on the spot, with no AI involved, so it's consistent and it costs nothing.
The five actions
| Button | What it does |
|---|---|
| Set rules | Opens a drawer where you write free-text rules for this platform — “always end with our booking link”, “never use emoji”. Saved per brand, per platform, and honoured on every future post. Once a rule exists the button turns green and reads Rules active. Writing good rules → |
| Regenerate | Re-writes this one card, re-reading your current saved rule as it goes. When a rule is set, the button reads Regenerate w/ rules. Use this after saving a rule — the rest of the brief is left alone. |
| Copy | Puts the body, the hashtags and the CTA on your clipboard as one block, ready to paste. Hashtags get their # added on the way out. |
| Open in Compose | Hands the post to Compose with the brand and the draft pre-loaded, asking it to refine and strengthen the post while keeping it on-brand and truthful. This is where you go to argue with a draft rather than accept it. |
| Prompt Studio | Reads the post, builds an image brief from it, and opens the Prompt Studio so you can pick a layout and get a brand-aware image prompt for the visual that goes with it. |
The “Low confidence” chip
Some cards carry an orange Low confidence chip, and a Refine in Compose tag near the top.
Here's what actually happened. Every draft is checked before it's saved:
- Length — is the body within that platform's minimum and maximum?
- Hashtags — is it over the platform's limit?
- Banned phrases — “excited to share”, “thrilled to announce”, “leverage”, “unlock” and the rest.
- Required link — where the platform needs one, is it there?
- Brand safety — does the post echo a competitor's activity instead of talking about you?
If a draft fails, the writer is told exactly what broke and tries again. It gets two attempts. If the second one still doesn't clear the bar, we ship the best attempt anyway and label it honestly rather than showing you an empty card and pretending we tried.
Nine times out of ten, a Low confidence chip means your voice fingerprint is thin. With little of your own writing to match, the model drifts and keeps tripping the checks. Paste three or four things you've actually written under Brand → Voice, then regenerate the card. The difference is not subtle.
The other cause is the brand-safety rule: if a draft strayed into echoing a rival, it's rewritten and marked low-confidence deliberately, so you know to give it a second look.
Empty states
Three different messages, three different problems:
- “No platforms enabled” — you haven't picked any. Open Brief Settings.
- “No social drafts for today yet” — platforms are on, but this brief produced none. Hit Regenerate brief.
- “Not generated yet” on one platform — the others worked, that one didn't. Use its own Regenerate button.
Also check Social posts per day isn't sitting at 0.
What they cost
Two credits per drafted post, charged with the brief. The verdict and the intelligence behind the post are free; the post itself is the deliverable, and that's what you pay for. The full cost model →
Turning the number of daily posts down is the fastest way to cut your credit burn. Brief Settings →