SEO & AI Visibility.
Three tabs asking three separate questions: are people finding you on Google, is your site technically sound, and do AI assistants recommend you. Here's what each one needs, and the order to work through them.
Three tabs, three different questions. Most people open this section, see three scores and try to fix all of them at once. Don't — each tab answers something separate, needs something different from you, and pays off on a different timescale.
Three tabs, three questions
Open SEO & AI Visibility and you get Traffic, SEO Score and AI Visibility. Here's what each one is actually asking:
| Tab | The question it answers | Needs |
|---|---|---|
| Traffic | Are people finding me on Google right now? | Search Console |
| SEO Score | Is my website technically sound? | A website URL |
| AI Visibility | Do AI assistants recommend me? | 1+ competitor |
They're independent. You can run an SEO audit without ever touching Search Console, and you can check your AI visibility without either. Nothing here blocks anything else.
Traffic — are people finding you on Google?
This is the only tab that reports what actually happened. Everything else on this page is a measurement of your site; Traffic is a measurement of real people searching for you and either clicking or not.
It's a read-only view of your Google Search Console data: clicks, impressions, click-through rate and average position over the last 28 days, each compared with the 28 days before. Plus your top queries, your top pages, the countries they came from, and where your rankings sit across the search results.
It shows nothing until you connect Search Console, because we don't have the data — Google does. Connect it here →, then read the dashboard →.
SEO Score — is your site technically sound?
An on-demand crawl of your own website, scored out of 100 with an A–F grade. We fetch your pages, run every check we have across five weighted pillars, and turn each failure into a fix card with numbered steps and copy-paste code.
All it needs is a website URL on your brand. It doesn't need Search Console — although connecting it genuinely raises the ceiling, because the Search-visibility pillar switches on. That's explained here →
An SEO audit only ever happens when you press the button. There is no weekly refresh, no background re-crawl. If the score on screen is three months old, it is three months old. Run one →
AI Visibility — do AI assistants recommend you?
Being on page one of Google is no longer the same thing as being recommended. When someone asks ChatGPT, Claude, Gemini or Perplexity for a business in your category, a different set of rules decides whether your name comes up.
This tab asks those four engines real questions about your market and counts how often you're named against how often your rivals are — then combines that with whether the AI crawlers can even reach you, whether your content is quotable, and whether you exist anywhere other than your own domain.
It needs at least one competitor on your brand. Share-of-voice is a comparison; with nobody to compare against there is nothing to measure. How the score works → · How to actually get cited →
The order to work through them
If you're starting from nothing, this is the sequence that gets you the most for the least effort:
Run an SEO audit
Your first audit on each brand is free, and it's the only one of the three that hands you a to-do list. Start here. How to run one →
Connect Search Console
It costs nothing, takes a minute, and does two jobs at once: it fills the Traffic tab, and it switches on the fifth pillar of your SEO score. Connect it →
Check your AI visibility
Add a competitor first, then run the check. Your first check on each brand is free. The most common finding is the easiest to fix — your robots.txt is quietly blocking the AI crawlers.
Work the fix cards
They're already sorted by how many points each one is worth. Start at the top. How fix cards work →
The SEO audit and the AI check are both re-runnable whenever you want to see whether a change landed. Neither refreshes on its own.