Where you stand — the three tiles.
Keyword position, AI share-of-voice, competitor activity. What each number is actually counting, and why a dash never means zero.
Three tiles, one line of summary. This is the top of your brief and the fastest honest answer to “am I winning?” — measured against the rivals you actually track, not against the whole internet.
The whole group is hidden until you add at least one competitor. There's nothing to stand against otherwise.
Keyword position
A count of open keyword gaps — search terms your competitors hold and you don't.
- The big number — how many gaps are open right now.
- The three bars — how those gaps split by urgency: missing (red), untapped (orange), to improve (grey).
- The footer — the same split in words: “4 missing · 2 untapped · 1 to improve”.
If you hold every keyword we track against your rivals, the tile flips to Clear with a green tick and the line “no open keyword gaps vs your rivals”. That is a real result, not an empty state — though it's worth checking your Brand Engine has actually finished building before you celebrate.
The individual gaps are listed in the Competitive Gaps board directly below. What each bucket means →
AI search share-of-voice
The differentiator. When someone asks ChatGPT, Claude, Perplexity or Gemini a question in your category, how often do they name you rather than a competitor?
The tile shows a percentage and a ring. Underneath, a status word:
| Status | What it means |
|---|---|
| Not cited | The AI engines never named you. They did name your rivals. |
| Behind | You appear, but well below the rival with the biggest share. |
| Even | You're roughly level with the leading rival. |
| Ahead | You're named more than any competitor we track. |
The footer names your top rival and their share — “top rival Acme at 34%” — so the number has something to push against.
The score blends two things: how often you show up at all, and how big your slice is when the field is named. Being mentioned in one answer out of twelve is a different problem from being mentioned in all twelve but always third.
“Not cited” is most often a crawler problem, not a content problem — the AI engines literally cannot read your site. Getting cited by AI assistants →
Competitor activity
How busy the field was: the number of competitor moves we captured in the last seven days, across every rival you track.
The five-bar meter is an intensity level, not a trend line — nothing here is fabricated from a series we don't have:
// moves captured in the last 7 days 0 // no bars — silent 1-2 // 1 bar 3-5 // 2 bars 6-10 // 3 bars 11-20 // 4 bars — turns red 21+ // 5 bars — turns red
The footer tells you how many competitors are being tracked, so a low number reads correctly: two rivals making four moves is a busy field; seven rivals making four moves is a quiet one.
A zero here with rivals listed almost always means we have nothing to check — no social handles on their records. Why that happens →
The one-line summary
Under the three tiles, a single orange-bordered line stitches them together:
“You have 6 keyword gaps your competitors are winning, and 12% AI-search visibility vs Acme at 34%. Today's board shows the highest-opportunity moves to close them.”
This is computed straight from the tiles — it's a summary, not an opinion. The actual opinion is the Verdict further down the page, which reads your competitors' moves and tells you what they mean. The Verdict →
When there's nothing to report, it says so plainly: “Your competitive position looks clear today — no open keyword gaps against your tracked rivals.”
When a tile shows a dash
A dash (—) never means zero. It means not measured yet. We won't print a number we haven't earned.
| Tile | Shows a dash when | Fix |
|---|---|---|
| AI share-of-voice | No share-of-voice measurement exists for this brand yet — the tile reads “measuring”. | Run an AI Visibility check under SEO & AI Visibility → AI Visibility. The first check on each brand is free. |
| AI share-of-voice | You have no competitors. Share-of-voice is a comparison — with nobody to compare against it cannot run. | Add competitors under Brand → Competitors. |
| Keyword position | It doesn't dash — it shows Clear. But “Clear” with a brand-new brand usually means the engine hasn't finished building your market keywords. | Check the Brand Engine panel at the bottom of the brief. |
Keyword gaps recompute at most every couple of days, so a fresh brand may sit at Clear for a day before the first gaps land. That's the cadence working, not a fault.