What a brief costs.
Two credits a social post, two a blog idea, plus scraping. The verdict, the signals and the competitive intelligence behind them are included — you only pay for what gets drafted.
Your daily brief isn't a flat fee — you pay for what it drafts for you, not for the thinking behind it.
The model, in one line
// per day, per brand (2 credits × social posts) + (2 credits × blog ideas) + scraping
With the default settings — three social posts and one blog idea — that's 8 credits a day, before scraping.
What you're not charged for
This is the part worth understanding, because it's most of the product:
- The verdict — free
- Your competitors' signals and what they mean — free
- Your next move — free
- Keyword gaps, topic gaps, differentiation — free
- The Brand Engine — free, always. Building and rebuilding your market intelligence is never metered.
You're charged for the deliverables — the posts and blog angles that come out the other end. The competitive intelligence that produces them is included in your plan.
The scraping charge
Checking on your rivals has a real cost to us, so it's metered separately:
- 2 credits per social platform that was successfully scanned
- 2 credits per competitor blog that was fetched
These appear as their own lines in your activity log — Social scrape and Competitor blog scrape — bundled under the brief they belong to.
Scraping scales with competitors × platforms, not with your plan. Seven rivals tracked across four platforms each costs a great deal more per day than three rivals across two. If your credit burn is higher than you expected, this ratio is almost always why — not the posts.
A worked example
Say you track 4 competitors. Each has LinkedIn and Instagram, and two of them have a blog. You've left the brief at its defaults: 3 social posts, 1 blog idea.
3 social posts × 2 cr = 6 1 blog idea × 2 cr = 2 2 platforms × 2 cr = 4 // linkedin + instagram 2 blogs fetched × 2 cr = 4 ─── 16 credits/day
Call it ~480 credits a month. Comfortably inside Starter's 1,000, with plenty left for BlogCraft and audits.
Turning the cost down
Open Brief Settings from the Daily Brief header. Two dials:
- Social posts per day — anywhere from 0 to 20. Every one you remove saves 2 credits a day.
- Blog topics per day — 0 to 10. Same maths.
The page shows a live estimate as you change them, so you can see the daily cost before you save.
Setting both to zero gives you a pure intelligence brief — verdict, rival activity, gaps, next move — and no drafted content. That costs nothing but the scraping.
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Regenerating is (almost) free
Hit Regenerate brief and you'll be charged for the new posts and blog ideas it drafts — but not for scraping again.
Because we only check each rival once every 24 hours, a same-day regenerate re-uses the signals we already have. Nothing is re-fetched, so nothing is re-charged. Regenerate as often as you like within a day; the scraping line stays at zero.