What lands in each channel.

The same brief, three shapes. Telegram and Discord split a long brief across several messages so nothing is lost; Slack looks the best and is the only one that can cut a very long post short.

The same brief goes to every connected channel, but each platform has its own limits — so what lands looks different in each one. One of the three can cut a long post off; the other two split it instead. That's the difference worth knowing.

What the message contains, in order

Whatever the platform, the brief is assembled in the same sequence:

  • 1 · Title line — your brand name, “Daily Brief”, and the date.
  • 2 · Top signals — up to three pieces of rival activity, each with its impact score out of 100 and the source it came from. If there was nothing, it says so: “No fresh competitor signals today — a quiet morning.”
  • 3 · Verdict — the call, plus the reasoning behind it.
  • 4 · Next move — the priority action, when the brief produced one.
  • 5 · Suggested social postsevery post, in full. One block each, with its hashtags and call to action.
  • 6 · Suggested blog post — the title, the outline, and a link to open it in BlogCraft.
  • 7 · An “Open ScoutRival” link.

Only the first three signals make the message — the brief in the app has the rest. The social posts, by contrast, are never trimmed: the point of a chat delivery is that you can copy a post straight out of it and publish.

The three platforms compared

PlatformFormatPer-message limitLong content
Telegram HTML-formatted messages packed to ~3,800 characters Split across messages. Nothing lost.
Discord Discord markdown, via webhook packed to ~1,900 characters Split across messages. Nothing lost.
Slack Block Kit blocks ~2,900 characters per section Truncated at the section limit.

Telegram

Arrives as a burst of formatted messages in your chat with the bot. Bold headings, monospaced signal tags, tappable links, link previews suppressed so the brief stays compact.

Sections are packed together until a message reaches roughly 3,800 characters, then a new message starts. A brief with several long posts therefore arrives as three or four messages in a row — that is the design, not a fault. Every post arrives whole.

Discord

Posted into your channel by a webhook, under the name Your brand · ScoutRival”. Standard Discord markdown, so it renders like anything else in the channel.

Discord's own hard cap is 2,000 characters per message, so sections are packed to about 1,900 and then split. Because that's a smaller budget than Telegram's, the same brief usually arrives as more messages on Discord. Again: nothing is dropped.

Slack — the one that truncates

Slack gets a proper Block Kit message: a header, section blocks, dividers, real links. It looks the best of the three, and it is the only one that can lose text.

// A VERY LONG POST GETS CUT AT ~2,900 CHARACTERS

Slack caps the text inside a single section block. Each of your suggested posts is one block — so a post longer than roughly 2,900 characters is truncated at that point. It is not continued in the next message. Telegram and Discord split a long post across messages; Slack cuts it.

Most drafts never come near that ceiling — a LinkedIn post is a thousand characters or so, an Instagram caption far less. It bites when you've set long-form platform rules, or when a blog outline is unusually detailed. Two ways round it:

  • Read the post in the app — the brief in ScoutRival always has the complete text, whatever Slack showed.
  • Add Telegram or Discord alongside Slack if long drafts are your normal. The same brief goes to every connected channel, so you can keep Slack for the team and Telegram for the full text.

Slack messages also cap at 45 blocks. A brief rich enough to exceed that is split into a second message.

Why it arrives as several messages

Because the alternative is losing your content. Chat platforms all cap message length; a brief with a verdict, three signals, four social posts and a blog outline blows past every one of those caps.

We could have truncated the brief to fit a single message. Instead the brief is packed into as many messages as it needs, in order, so that the post you were going to copy and publish is actually there in full. A three-message morning means the brief had a lot to say. If nothing arrives at all →

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