Exporting a brief.
HTML, Markdown, or your browser's own print-to-PDF — free, in three clicks. The one thing to know: “PDF (print)” opens your browser's Save-as-PDF dialog rather than handing you a server-made file.
Any archived brief can leave the app as a file you own — a branded HTML document, portable Markdown, or a PDF you print from your browser. It costs nothing, and it's the right answer whenever a client needs a record rather than a login.
Where the export lives
Two places, same three formats:
- In the list — the ⋯ menu on any row, under the Export heading.
- In an open brief — the Export ▾ button in the top-right action bar.
The three formats
| Format | What you get | Best for |
|---|---|---|
| HTML document | A self-contained, branded .html file. All styling is inside it — no images to fetch, no stylesheet to lose. |
Emailing a client, or filing the brief somewhere it will still render in three years. |
| Markdown (.md) | Plain Markdown: headings, bullets, the post bodies as text. | Pasting into Notion, Obsidian, a Google Doc, or a repo. |
| PDF (print) | Opens the same document in a new tab and triggers your browser's print dialog. See below. | A signed-off, unchangeable copy. |
HTML and Markdown download straight away, named after the brief's date:
// the filename is the brief date, so a folder of them sorts itself brief-2026-07-12.html brief-2026-07-12.md
“PDF (print)” — what it really is
PDF (print) does not generate a PDF on our servers and hand you a file. It opens the brief in a new tab and fires your browser's own print dialog — you then choose Save as PDF as the destination. Nothing is stored anywhere.
Two practical consequences:
- A popup blocker can eat it. If nothing happens when you click it, allow popups for the app and try again.
- Cancelling the dialog doesn't close the tab. The tab behind it is the brief itself, fully readable — print it again from your browser menu whenever you like.
The upside of doing it this way: the page prints with proper margins and page breaks, and you get your operating system's PDF tooling instead of ours.
What's inside the file
Every format carries the same content, in the same order:
- A header — your brand name, the brief date, its status, and your site.
- Where you stood — the verdict and the reasoning behind it.
- What your rivals did — the competitor activity, source-tagged. If there was none, it says so plainly rather than leaving a gap.
- Suggested social posts — each one in full: the body, the call to action, the hashtags.
- Suggested blog — the title and the angle.
The file ends with a single ScoutRival credit line. There is no tracking pixel, no script and no external request — an exported brief works offline and in an email client.
Only the suggestions you kept
An export contains the suggestions that are still on the brief. Anything you dismissed is left out.
Open the brief, dismiss the drafts you don't stand behind, then export. What lands in the client's inbox is the two posts you'd actually publish, not the six the brief offered.
What it costs
Nothing. Exporting is free in every format and on every plan — it reads a brief you've already paid for and formats it. It does not touch your credits. What a brief costs →