Deleting briefs.
Single or bulk, permanent, and up to 100 briefs per action. The cascade is the part worth reading: the brief's drafted posts go with it, and your competitor signals stay exactly where they are.
Deleting a brief is permanent, it takes that brief's drafted content with it, and it leaves your competitor history completely intact. Those three facts are the whole page — the rest is detail.
We don't delete briefs — you do
There is no retention policy. No 30-day window, no 12-month cap, nothing that quietly prunes old briefs to save space. Your archive grows for as long as you have an account, on every plan.
Only two things ever remove a brief:
- You delete it — single or bulk, on this page.
- You regenerate today's brief — the new one replaces today's. Yesterday and earlier are never touched.
Deleting one brief
Two routes, same result:
- From the list — the ⋯ menu on the row, then Delete.
- From the brief — the red Delete button in the action bar. It returns you to the archive afterwards.
Both ask you to confirm first, and the confirmation tells you exactly what's about to happen. There is no undo and no trash to recover it from.
Deleting a batch
Tick the rows
Each row has a checkbox, and Select all shown at the top of the list ticks everything currently rendered — which is the 20 rows on screen plus any you've added with Load more, not your whole history.
Use the bulk bar
A dark bar appears at the top with the count — “14 selected” — and a Delete button. Confirm, and they go.
A bulk delete processes up to 100 briefs per press. Select 250 and the first 100 are deleted; the remaining 150 stay put. Nothing warns you about the difference — the count just doesn't drop as far as you expected. Press it again on what's left.
What a delete takes with it
Deleting a brief removes the brief and everything that brief produced:
- The brief itself — verdict, reasoning, status, date.
- Its suggestions — every social post it drafted and its blog suggestion. These live on the brief; they are not filed anywhere else, so they go with it.
- Its share links — every public
/b/link pointing at that brief stops working. That's the only way to kill links you've lost track of. Why that matters →
What survives — including your signals
The competitor activity we captured is stored against your brand, not against the brief that happened to mention it. Deleting a brief does not delete a single signal. Your rival history stays whole, and tomorrow's brief is exactly as informed as it would have been.
Also untouched by a brief delete:
- BlogCraft articles you started from that brief's blog suggestion — they're yours, filed under BlogCraft, and unaffected.
- Anything you already published — a post is a post; deleting the brief that suggested it doesn't unpublish it.
- Your delivery history — the record of what was sent, and where.
- Every other brief. Briefs don't depend on each other.
Before you delete
The only thing you genuinely can't get back is the drafted content — the posts and the blog angle that brief wrote for you. If there's any chance you'll want them:
- Export first. An HTML or Markdown export takes seconds, costs nothing, and keeps the whole brief including every draft. Formats →
- Or copy the post you cared about into Compose or BlogCraft, where it becomes a document in its own right.
Given there's no retention limit and no storage penalty, the honest advice is: unless a brief is genuinely noise, leave it. History is the point of the archive.