Plans compared.
Free, Starter, Pro and Agency — what each one costs, how many credits and brands it gives you, and the two months you save by paying annually.
Four plans. The only things that really change between them are how many credits you get each month, how many brands you can run, and how many people can log in. Every feature — the Daily Brief, BlogCraft, Compose, SEO and AI-visibility audits, publishing — is on every plan, including Free.
The four plans
| Plan | Monthly | Annual | Credits / month | Brands | Seats |
|---|---|---|---|---|---|
| Free | $0 | — | 50 | 1 | 1 |
| Starter | $29 | $290 | 1,000 | 1 | 1 |
| Pro ★ | $89 | $890 | 3,000 | 3 | 3 |
| Agency | $149 | $1,490 | 5,000 | 5 | 5 |
Prices are in US dollars. Agency can buy extra seats at $25 a month each, and every extra seat adds 1,000 credits to your monthly allowance — see adding Agency seats.
Monthly or annual
Annual is ten times the monthly price. You pay for ten months and get twelve — the two free months are the whole discount, and it's the same discount on every plan.
The toggle sits above the plan cards on Billing, and on the pricing page. Your credits still refill every month on annual; only the invoice is yearly.
Start monthly. Move to annual once you know the habit has stuck — the discount is the same in three months' time, and every paid plan carries a 14-day money-back guarantee either way.
What the credits buy you
Credits are the meter on AI work. A social post, a blog article, an SEO audit, an image prompt — each costs a fixed number of credits, published in full on the credits page.
Rough shape of what an allowance covers:
- Free — 50 credits. Enough to see a brief land and generate a handful of posts. It's a test drive, not a workflow.
- Starter — 1,000 credits. A daily brief with drafted posts, plus a few long-form articles a month.
- Pro — 3,000 credits. Three brands running daily, articles every week, and audits when you want them.
- Agency — 5,000 credits. Five client brands, and headroom to buy more with each seat.
Credits do not roll over. Your allowance is replaced on your renewal date, not topped up. See how credits work.
Brands and seats
A brand is one business you monitor: its own competitors, its own voice, its own daily brief. Free and Starter run one. Pro runs three. Agency runs five.
A seat is one person who can log in. Seats and brands are counted separately — three seats on Pro means three people share the same three brands, not one brand each.
Downgrading never deletes a brand. You simply can't add another until you're back under the new limit. See changing plan.
Competitors
Every plan monitors competitors; the number you can track per brand goes up with the plan. Your plan's competitor limit is shown on the pricing page — check it there rather than trusting a number you half-remember, and the app will tell you when you're at the cap.
Using your own AI key
You can connect your own AI provider — OpenAI, Anthropic, Google or OpenRouter — under AI Models. Generation then runs on your provider's account at their prices, using whichever model you pick.
It's the right move if you already have API credit, or you want a specific model writing your long-form. Start at bring your own AI key.
Which one should you be on?
One business, one person → Starter
You want the brief every morning and content you can ship. $29 covers it.
A few brands, or a colleague who publishes → Pro
Three brands, three seats, triple the credits. This is where most people land, and it's the flagship for a reason.
Client work → Agency
Five brands, five seats, and seats you can buy one at a time — each bringing another 1,000 credits with it.
Moving between them takes about thirty seconds and your credits update immediately. Nobody has to get this right the first time.