What the Daily Brief is.
Where you stand, what your rivals did, what to publish — in a one-minute read, every morning. This page is the map of the whole thing.
Every morning, ScoutRival tells you where you stand against your competitors, what they did, and what to publish about it — in a read that takes about a minute. The Daily Brief is the decision layer of the product. Everything else is either feeding it or acting on it.
What it is
One brief, per brand, per day. It lands in the app and in whichever channel you connected — Telegram, Slack or Discord — at the hour you picked.
It is deliberately opinionated. It doesn't hand you a dashboard of numbers and wish you luck; it names one competitor, one pattern, and one move. The rest of the page exists to back that up with evidence you can click through and verify.
The four groups
The brief reads top to bottom as a story: context → analysis → action → the engine underneath. Four numbered groups, always in this order.
Where you stand today
Three tiles: your keyword position against your rivals, your AI search share-of-voice, and how much competitor activity there was this week. Then the gap boards — the specific keywords and content themes your rivals hold and you don't. The three tiles →
What your rivals did
One row per competitor — what they posted, when, and what it means. Then the Verdict (the one-minute read of the whole field) and your Next Move (one action, under fifty words). Competitor signals →
Your content to publish
Drafted social posts — one per platform you enabled, written in your voice, ready to copy or refine — plus a blog suggestion with a title, a meta description and an outline. Your social posts →
Brand Engine
A quiet strip at the bottom showing what ScoutRival understands about your market: services understood, competitors analysed, market keywords, last refreshed. It's the intelligence every suggestion above was built from. It appears once your engine has been built.
Groups fold away when they'd be dishonest. No competitors yet? Group 1 doesn't render at all. No saturated themes to warn you about? No Differentiation card. We'd rather show you nothing than a card full of filler.
The daily rhythm
The loop is designed to be closed before your coffee goes cold.
- Overnight — we check each competitor's channels (once every 24 hours; more often would just cost you money without telling you anything new).
- At your hour, in your timezone — the brief is generated and delivered. One per brand, per calendar day, measured in your day, not the server's.
- You read it — top to bottom, roughly a minute.
- You ship something — copy a post, open it in Compose to sharpen it, or turn a gap into an article in BlogCraft.
If a brand has no connected delivery channel, ScoutRival doesn't generate its brief at all. Not "generates it and doesn't send it" — doesn't generate it. We don't spend your credits writing into a void. Connect Telegram, Slack or Discord and it starts arriving on its own. When your brief arrives →
You can always produce one on the spot with Generate today's brief, and rebuild the current one with Regenerate brief. Generating by hand →
What it costs
You pay for what gets drafted, not for the thinking behind it.
- Free — the verdict, the competitor signals and what they mean, your next move, keyword gaps, topic gaps, differentiation, and the Brand Engine itself.
- Metered — the deliverables. Two credits per social post, two per blog idea, plus the scraping.
With the default settings — three social posts and one blog idea — that's 8 credits a day before scraping. The full cost model →
Where to go next
- New here? Reading your brief walks every card in the order it appears.
- Brief feels thin? It's almost always missing competitor social handles, or an empty services list. Why is my brief empty? →
- Want more or less content? Brief Settings controls the platforms, the cadence and how much gets drafted each day.